Building B2B Marketing
4 Weeks
·Cohort-based Course
Join a group of other marketing leaders, learn how to create a marketing strategy, lead an effective team and drive results.
Building B2B Marketing
4 Weeks
·Cohort-based Course
Join a group of other marketing leaders, learn how to create a marketing strategy, lead an effective team and drive results.
Course overview
Stop the marketing busywork, start focusing on full-funnel impact
Become a more well-rounded marketing leader in 5 weeks.
This cohort-based course includes teaching, peer feedback & discussion, feedback from Emily, Q&A, templates & resources, and Slack conversations with Emily
For Early & Growth Stage B2B Marketing Leaders
01
Heads of marketing at early & growth stage startups building out or optimizing their initial strategy
02
Experienced marketing leaders adapting to the economy & trying to do more with less
03
Marketing leaders who are experts in one area of marketing and want to get stronger in other areas
04
Marketing leaders who love MKT Newsletter and want the topics brought to life.
Key Outcomes
Confidence managing & planning across all of marketing
• Crash course in setting strategy & hiring across major sub-functions of marketing: PMM, content & community, and growth marketing.
• An improved hiring (full time or contractor) plan
An actionable marketing strategy, plan & OKRs
• Updated OKRs beyond just KPI goals
• Brand perceptions & positioning for your startup
• A clear map of your funnel and growth levers
New frameworks for planning, prioritizing & executing
• Understand MKT1’s Fuel-Engine and Pi-shaped marketer concepts
• Master MKT1's Goals-Audience-Creative-Channel (GACC) framework for aligning your team and company
A network of peers to help you improve as a marketing leader
• Uncover blindspots so you can learn and improve your skillset
• Meet marketing leaders at B2B early & growth stage startups—with an emphasis on staying in touch
What’s included
Live sessions
Learn directly from Emily Kramer in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Oct
4
⚡Workshop 1/5 - MKT1 Building B2B Marketing
Oct
6
⚡Optional Building B2B Marketing Session: Meet your cohort
Week 2
Oct
11
⚡Workshop 2/5 - MKT1 Building B2B Marketing
Oct
13
⚡Optional Building B2B Marketing Session: Q&A w/ Kathleen Estreich, MKT1 Co-Founder
Week 3
Oct
18
⚡Workshop 3/5 - MKT1 Building B2B Marketing
Oct
20
⚡Optional Building B2B Marketing Session
Week 4
Oct
25
⚡Workshop 4/5 - MKT1 Building B2B Marketing
Post-course
Nov
1
⚡Workshop 5/5 - MKT1 Building B2B Marketing
Nov
3
⚡ Optional Building B2B Marketing Session: Q&A w/ Emily
What students are saying
Meet your instructor
Emily Kramer
Emily Kramer
Co-founder @ MKT1 Capital & Ex Head of Marketing at Asana & Carta
Hey, I'm Emily. I'm a former marketing executive turned fund manager and advisor. I help early & growth stage SaaS startups build marketing functions as co-founder of MKT1.
Over the past 15 years, I've led marketing teams at Seed to Series E startups with $0 to $100M ARR. I built the marketing teams from scratch at Asana, Carta, Ticketfly (acquired by Eventbrite), and Astro (acquired by Slack). I've been the first marketer 3 times. Since then, I've worked with 50+ startups on marketing strategy.
Why I started this course
Leading marketing at a startup is a tough and sometimes lonely job. I've been there personally and coached dozens of marketers 1:1 over the past 2+ years. I've taken what I've learned and designed this course to hopefully make the job a little easier.
Course schedule
4-5 hours per week
5 Weekly Workshops on Wednesdays
9:00 am - 11:00 am PT
- Presentation with Emily
- Breakout groups to discuss topics & for peer reviews
- Q&A and group discussion
4 Bonus Sessions (optional)
Fridays at 9 AM PT
Bonus sessions:
- AMAs with Emily & Kathleen Estreich (Co-Founder MKT1)
- Peer networking sessions
Throughout the course...
1-2 hours per week
- Slack conversations with Emily and peers in your cohort, including direct feedback from Emily
- Each session will have pre-reads, including MKT1 newsletters & slides
- By the end of the course you'll have the foundation of an improved marketing strategy