Simple business cases
4 Days
·Cohort-based Course
After this course you'll understand the benefits of business cases, and how to build them with the quality and rigor of top tier consultants
Simple business cases
4 Days
·Cohort-based Course
After this course you'll understand the benefits of business cases, and how to build them with the quality and rigor of top tier consultants
Hosted by
Misha Kaplun
15+ years experience in business strategy with top firms and startups
Course overview
Business cases are for everyone
A business case is the essential tool you need to communicate your ideas in a way that gets other people excited.
This course will give you the fundamentals for effective communication. Whether you're in sales, product strategy or marketing this course is for you.
Who is this course for
01
Product management professionals who need to communicate their ideas to higher ups and to customers
02
Business leaders who need to create buy-in and alignment with investors, their peers, and the teams they manage
03
Entrepreneurs building a business, or looking to start their new ideas. Your success rests on getting the world to buy into your idea
What you’ll get out of this course
Understand what business cases are
You'll understand the benefits of a business case, and the typical ingredients that go into building one
Understand how to build one
You'll understand the different situations that call for a business cases, what the key ingredients are, expected time commitments and who needs to be involved to help you build it
Confidence in your story telling
Business cases are a foundation for a great story. Once you understand how to build a business case, you'll know how to deconstruct complex ideas into simple narratives everyone will understand
Simple business cases
Meet your instructor
Misha Kaplun
15+ years experience in product development (Elsevier, Gartner, Squire), and strategy consulting (Booz Allen Hamilton, Deloitte)
Be the first to know about upcoming cohorts
Simple business cases
Course syllabus
01
What's in a business case
We'll discuss what a business case is, why they are important, and the typical structure of well designed business case
02
Getting started
Once you know the key structure of a business case and its benefits, how do you get started? We'll cover the journey of building a business case including expected time commitments, and required ingredients
03
Putting it all together
We'll run through a mock business case together
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you