Product Strategy - a toolkit adaptable to any situation
5 Days
·Cohort-based Course
After this course you'll be able to build high fidelity product strategy - no matter the market, business type or your years of experience.
Product Strategy - a toolkit adaptable to any situation
5 Days
·Cohort-based Course
After this course you'll be able to build high fidelity product strategy - no matter the market, business type or your years of experience.
Course overview
Decision Frameworks
A first principles framework is the essential tool you need to understand the value of a decision, communicate that value to others and make prioritization decisions.
This course will teach you how to build a decision framework for any situation - whether it is to prioritize bugs, feature requests or big bet ideas.
And, you'll get free access to a digital platform that will you to manage your framework on an ongoing basis
Who is this course for
01
Product management professionals who need to communicate their ideas to higher ups and to customers
02
Business leaders who need to create buy-in and alignment with investors, their peers, and the teams they manage
03
Entrepreneurs building a business, or looking to start their new ideas. Your success rests on getting the world to buy into your idea
What you’ll get out of this course
Understand how to decompose any problem into a set of questions
You'll be able to design frameworks to make prioritization decisions - based on first principles vs. t-shirt sizing.
Our toolkit will help you understand how to build a value system vs. simply trying to plug existing frameworks (e.g., RICE) into unfamiliar situations
Hands on training
We'll break into groups and do a live exercise to put pen to paper.
I'll walk you through a mock exercise where you will build and present your framework.
Confidence in your story telling
Frameworks are a foundation for a great story. Once you understand how to design a first principles framework, you'll know how to deconstruct complex ideas into simple narratives everyone will understand
Product Strategy - a toolkit adaptable to any situation
Meet your instructor
Michael Kaplun
15+ years experience in product development (Elsevier, Gartner, Squire), and strategy consulting (Booz Allen Hamilton, Deloitte)
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Product Strategy - a toolkit adaptable to any situation
Course syllabus
01
What's in a business case
We'll discuss what a business case is, why they are important, and the typical structure of well designed business case
02
Getting started
Once you know the key structure of a business case and its benefits, how do you get started? We'll cover the journey of building a business case including expected time commitments, and required ingredients
03
Putting it all together
We'll run through a mock business case together
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you