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Business Influence for UX Researchers

4.7

(3 ratings)

2 Weeks

Cohort-based Course

Maximize impact and influence business outcomes through intentional research

Class is in session

Business Influence for UX Researchers

4.7

(3 ratings)

2 Weeks

Cohort-based Course

Maximize impact and influence business outcomes through intentional research

Hosted by

Meghan Wenzel

Staff UX Researcher at Lyft

Meghan Wenzel

Staff UX Researcher at Lyft

Course overview

Help your organization make better decisions

As a researcher, you may feel misunderstood or undervalued. You may be tired of teaching others what you do and and why they should care. I know I have. It can feel like usability testing is all people know about "Research".

Show them the value of Research, don't just tell them about it.

By focusing your energy on the most impactful projects, doing high quality research, and building strong cross-functional partnerships, you'll build trust and win your colleagues' respect and understanding.

This course will help you level up and become a more effective and influential researcher.

Class 1:

- Discern how tactical and strategic research differ

- Identify strategic research opportunities within your organization

Class 2:

- Explore frameworks to prioritize your projects for maximum impact

- Develop, refine, and share a research roadmap

Class 3:

- Explore case studies of successful collaboration

- Practice triaging different data sources to increase validity and usefulness

Class 4:

- Gain strategies to tailor information to your audience and their unique goals and contexts

- Translate insights into recommendations that your leadership and teams can digest and act on

Who is this course for

Researchers doing solid tactical or design focused work who want to increase the scope and impact of their work

UX professionals who want to collaborate cross functionally to increase the value, relevancy, and validity of research

Mid-level researchers who want to do more leadership and strategy work

Researchers doing solid tactical or design focused work who want to increase the scope and impact of their work

UX professionals who want to collaborate cross functionally to increase the value, relevancy, and validity of research

Mid-level researchers who want to do more leadership and strategy work

What you’ll get out of this course

Consider the larger business, organizational, and team contexts

Stop doing siloed, decontextualized research that falls apart in the multifaceted world

We'll use frameworks to consider the larger business context, product goals, and team priorities to tailor research and recommendations to have both short and long term impact

Effectively tailor information to increase influence

Stop doing great research, sharing it once, and then moving on to the next project

We'll practice considering your audience's perspective and needs in order to focus your insights and recommendations to spur action

Change the perception of Research to be a strategic partner

Stop only doing narrow, tactical UX research

We'll review case studies to gain proven strategies to win over stakeholders, demonstrate clear value, and build a strategic mindset within your company

This course includes

4 interactive live sessions

Lifetime access to course materials

20 in-depth lessons

Direct access to instructor

11 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

Week 1
Jul 16—Jul 21
Week dates are set to instructor's time zone
Events
Jul
16
Session 1: Shift to Strategic Research
Session 1: Shift to Strategic Research
Tue, Jul 16, 4:00 PM - 5:30 PM UTC
Modules
Planning and prioritizing strategic research
Planning and prioritizing strategic research
4 Lessons • 2 Projects
Moving from tactical to strategic research
Moving from tactical to strategic research
7 Lessons • 2 Projects
Week 2
Jul 22—Jul 26
Week dates are set to instructor's time zone
Events
Jul
23
Session 2: Plan and prioritize strategic research
Session 2: Plan and prioritize strategic research
Tue, Jul 23, 4:00 PM - 5:30 PM UTC
Jul
26
Session 3: Collaborate cross-functionally to maximize impact
Session 3: Collaborate cross-functionally to maximize impact
Fri, Jul 26, 4:00 PM - 5:30 PM UTC
Modules
Collaborating cross-functionally to maximize impact
Collaborating cross-functionally to maximize impact
5 Lessons • 2 Projects
Repackaging and sharing research
Repackaging and sharing research
4 Lessons • 5 Projects
Post-Course
Events
Jul
29
Session 4: Package and share research to increase influence
Session 4: Package and share research to increase influence
Mon, Jul 29, 4:00 PM - 5:30 PM UTC

4.7

(3 ratings)

What students are saying

Meet your instructor

Meghan Wenzel

Meghan is currently a Staff UX Researcher at Lyft working on their B2B rideshare products and newly launched Media division.

She's increased the value, scope, and impact of research across Fortune 500 and mid-stage startups. She established a cross-functional contextual inquiry research program at ADP to deeply understand users' needs and contexts to directly shape product strategy and break down internal silos.

She also established and grew the research practices at three mid-stage startups. Through trial by fire, she learned how to gain leadership and stakeholder buy-in, how to introduce and grow research and it's influence within a company, and how to prioritize effectively to demonstrate clear impact.

She's helped organizations understand the value of research and develop a strategic mindset, and she can help you plan more ambitious research and get richer insights.

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