Business Influence for UX Researchers

4.7

(3 ratings)

·

2 Weeks

·

Cohort-based Course

Maximize impact and influence business outcomes through intentional research

Course overview

Help your organization make better decisions

As a researcher, you may feel misunderstood or undervalued. You may be tired of teaching others what you do and and why they should care. I know I have. It can feel like usability testing is all people know about "Research".


Show them the value of Research, don't just tell them about it.


By focusing your energy on the most impactful projects, doing high quality research, and building strong cross-functional partnerships, you'll build trust and win your colleagues' respect and understanding.


This course will help you level up and become a more effective and influential researcher.


Class 1:

- Discern how tactical and strategic research differ

- Identify strategic research opportunities within your organization


Class 2:

- Explore frameworks to prioritize your projects for maximum impact

- Develop, refine, and share a research roadmap


Class 3:

- Explore case studies of successful collaboration

- Practice triaging different data sources to increase validity and usefulness


Class 4:

- Gain strategies to tailor information to your audience and their unique goals and contexts

- Translate insights into recommendations that your leadership and teams can digest and act on

Who is this course for

01

Researchers doing solid tactical or design focused work who want to increase the scope and impact of their work

02

UX professionals who want to collaborate cross functionally to increase the value, relevancy, and validity of research

03

Mid-level researchers who want to do more leadership and strategy work

What you’ll get out of this course

Consider the larger business, organizational, and team contexts

Stop doing siloed, decontextualized research that falls apart in the multifaceted world


We'll use frameworks to consider the larger business context, product goals, and team priorities to tailor research and recommendations to have both short and long term impact

Effectively tailor information to increase influence

Stop doing great research, sharing it once, and then moving on to the next project


We'll practice considering your audience's perspective and needs in order to focus your insights and recommendations to spur action

Change the perception of Research to be a strategic partner

Stop only doing narrow, tactical UX research


We'll review case studies to gain proven strategies to win over stakeholders, demonstrate clear value, and build a strategic mindset within your company

This course includes

4 interactive live sessions

Lifetime access to course materials

20 in-depth lessons

Direct access to instructor

11 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Mar 12—Mar 17

    Week dates are set to instructor's time zone

    Events

    • Mar

      12

      Session 1: Shift to Strategic Research

      Tue, Mar 12, 4:00 PM - 5:30 PM UTC

    • Mar

      15

      Session 2: Plan and prioritize strategic research

      Fri, Mar 15, 4:00 PM - 5:30 PM UTC

    Modules

    • Planning and prioritizing strategic research

    • Moving from tactical to strategic research

  • Week 2

    Mar 18—Mar 22

    Week dates are set to instructor's time zone

    Events

    • Mar

      19

      Session 3: Collaborate cross-functionally to maximize impact

      Tue, Mar 19, 4:00 PM - 5:30 PM UTC

    • Mar

      22

      Session 4: Package and share research to increase influence

      Fri, Mar 22, 4:00 PM - 5:30 PM UTC

    Modules

    • Collaborating cross-functionally to maximize impact

    • Repackaging and sharing research

4.7

(3 ratings)

What students are saying

Meet your instructor

Meghan Wenzel

Meghan Wenzel

Meghan is currently a Senior UX Researcher at Lyft working on their B2B rideshare products and newly launched Media division.


She's increased the value, scope, and impact of research across Fortune 500 and mid-stage startups. She established a cross-functional contextual inquiry research program at ADP to deeply understand users' needs and contexts to directly shape product strategy and break down internal silos.


She also established and grew the research practices at three mid-stage startups. Through trial by fire, she learned how to gain leadership and stakeholder buy-in, how to introduce and grow research and it's influence within a company, and how to prioritize effectively to demonstrate clear impact.


She's helped organizations understand the value of research and develop a strategic mindset, and she can help you plan more ambitious research and get richer insights.

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Course schedule

4-5 hours per week
  • March 12, 2024

    12:00pm - 1:30pm ET

    Shift to strategic research

    Interactive lecture and small group break-outs to workshop, practice, and share ideas as we learn them.

  • March 15, 2024

    12:00pm - 1:30pm ET

    Plan and prioritize strategic research

    Interactive lecture and small group break-outs to workshop, practice, and share ideas as we learn them.

  • March 19, 2024

    12:00pm - 1:30pm ET

    Collaborate cross-functionally to maximize impact

    Interactive lecture and small group break-outs to workshop, practice, and share ideas as we learn them.

  • March 22, 2024

    12:00pm - 1:30pm ET

    Package and share research to increase influence

    Interactive lecture and small group break-outs to workshop, practice, and share ideas as we learn them.

Frequently Asked Questions

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