Business Influence for UX Researchers
4.6 (4)
2 Weeks
·Cohort-based Course
Maximize impact and influence business outcomes through intentional research
Business Influence for UX Researchers
4.6 (4)
2 Weeks
·Cohort-based Course
Maximize impact and influence business outcomes through intentional research
Course overview
Help your organization make better decisions
As a researcher, you may feel misunderstood or undervalued. You may be tired of teaching others what you do and and why they should care. I know I have. It can feel like usability testing is all people know about "Research".
Show them the value of Research, don't just tell them about it.
By focusing your energy on the most impactful projects, doing high quality research, and building strong cross-functional partnerships, you'll build trust and win your colleagues' respect and understanding.
This course will help you level up and become a more effective and influential researcher.
Class 1:
- Discern how tactical and strategic research differ
- Identify strategic research opportunities within your organization
Class 2:
- Explore frameworks to prioritize your projects for maximum impact
- Develop, refine, and share a research roadmap
Class 3:
- Explore case studies of successful collaboration
- Practice triaging different data sources to increase validity and usefulness
Class 4:
- Gain strategies to tailor information to your audience and their unique goals and contexts
- Translate insights into recommendations that your leadership and teams can digest and act on
Who is this course for
01
Researchers doing solid tactical or design focused work who want to increase the scope and impact of their work
02
UX professionals who want to collaborate cross functionally to increase the value, relevancy, and validity of research
03
Mid-level researchers who want to do more leadership and strategy work
What you’ll get out of this course
Consider the larger business, organizational, and team contexts
Stop doing siloed, decontextualized research that falls apart in the multifaceted world
We'll use frameworks to consider the larger business context, product goals, and team priorities to tailor research and recommendations to have both short and long term impact
Effectively tailor information to increase influence
Stop doing great research, sharing it once, and then moving on to the next project
We'll practice considering your audience's perspective and needs in order to focus your insights and recommendations to spur action
Change the perception of Research to be a strategic partner
Stop only doing narrow, tactical UX research
We'll review case studies to gain proven strategies to win over stakeholders, demonstrate clear value, and build a strategic mindset within your company
This course includes
4 interactive live sessions
Lifetime access to course materials
20 in-depth lessons
Direct access to instructor
11 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Business Influence for UX Researchers
Course syllabus
Week 1
Oct
22
Session 1: Shift to Strategic Research
Oct
25
Session 2: Plan and prioritize strategic research
Week 2
Oct
29
Session 3: Collaborate cross-functionally to maximize impact
Nov
1
Session 4: Package and share research to increase influence
Post-course
Planning and prioritizing strategic research
Moving from tactical to strategic research
Collaborating cross-functionally to maximize impact
Repackaging and sharing research
4.6 (4 ratings)
What students are saying
Meet your instructor
Meghan Wenzel
Meghan is currently a Staff UX Researcher at Lyft working on their B2B rideshare products and newly launched Media division.
She's increased the value, scope, and impact of research across Fortune 500 and mid-stage startups. She established a cross-functional contextual inquiry research program at ADP to deeply understand users' needs and contexts to directly shape product strategy and break down internal silos.
She also established and grew the research practices at three mid-stage startups. Through trial by fire, she learned how to gain leadership and stakeholder buy-in, how to introduce and grow research and it's influence within a company, and how to prioritize effectively to demonstrate clear impact.
She's helped organizations understand the value of research and develop a strategic mindset, and she can help you plan more ambitious research and get richer insights.
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Business Influence for UX Researchers
Course schedule
4-5 hours per week
October 22, 2024
11:00am - 12:30pm ET
Shift to strategic research
Interactive lecture and small group break-outs to workshop, practice, and share ideas as we learn them.
October 25, 2024
11:00am - 12:30pm ET
Plan and prioritize strategic research
Interactive lecture and small group break-outs to workshop, practice, and share ideas as we learn them.
October 29, 2024
11:00am - 12:30pm ET
Collaborate cross-functionally to maximize impact
Interactive lecture and small group break-outs to workshop, practice, and share ideas as we learn them.
November 1, 2024
11:00am - 12:30pm ET
Package and share research to increase influence
Interactive lecture and small group break-outs to workshop, practice, and share ideas as we learn them.
Frequently Asked Questions
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