UX Research for Product Managers and Designers

4 Weeks

Cohort-based Course

Level up your user research skills to get actionable insights that'll help you build products your customers actually want to use.

UX Research for Product Managers and Designers

4 Weeks

Cohort-based Course

Level up your user research skills to get actionable insights that'll help you build products your customers actually want to use.

Hosted by

Meighan Agosta

Founder of MASI Consulting with nearly a decade of leading UXR on product teams

Meighan Agosta

Founder of MASI Consulting with nearly a decade of leading UXR on product teams

Previously at

Course overview

Designed for PMs and Designers who are looking to do better research

PMs and Designers are increasingly more responsible for conducting UX Research. Let's work on everything you need to kick off user interviews. With tips and tricks to help you feel more confident getting stakeholder buy-in, building out your research plans, engaging with your customers, and turning insights into actionable next steps.

"Meighan's course helped me put together a research proposal for an initiative I want to implement in a few quarters. As a PM, I now feel way more equipped to support our Audience Research team and ensure that our product priorities are integrated. Meighan also gave very helpful feedback and made time for all of my questions. Definitely take this course if you want to level up in user research and become a more well-rounded product thinker! " - Liz, Product Manager at The Atlantic

Each week, you'll get access to recorded mini-lessons with actionable information that you can bring with you to work the next day. We'll use our class time to practice, brainstorm, and discuss what you've learned and how to implement it within your current workflow.

Who is this course for

PMs & Designers who are doing UX Research already but think they could be getting better insights with a different approach.

Early career UX Researchers who are looking to level up, ask great questions, and deliver impact with their work

Anyone who is looking to feel more confident when they're talking to their customers

PMs & Designers who are doing UX Research already but think they could be getting better insights with a different approach.

Early career UX Researchers who are looking to level up, ask great questions, and deliver impact with their work

Anyone who is looking to feel more confident when they're talking to their customers

What you’ll get out of this course

Build effective research plans, get stakeholder buy-in, and figure out your methodology

Setting a good foundation for your research is critical. We'll cover how to get started, get stakeholders to buy-in from the start, how to decide when to do research and what type of research makes the most sense.

Create better discussion guides, ask better questions, solicit more useful insights that you can feel good about (for interviews & surveys!)

It's all about asking better questions. You'll get actionable recommendations and feedback on creating better discussion guides and survey questions that give you actionable insights.

Improve your user interviewing skills through direct feedback and smart planning

Talking to customers can be scary - but it doesn't have to be. We'll go over how to make research participants feel comfortable, how to handle tricky conversations, and how to get the most out of interviews.

Learn key tips and tricks to help you organize your learnings faster

Tips, tools, and templates to help you organize what you learn quickly and cleanly as well as how to bring your team along with you in the synthesis process.

Understand when and how to advocate for getting a UX Researcher on your team 🧐

UX Researchers exist for a reason! We'll go over how to advocate for getting resourcing for your team so that you can get access to dedicated research support.

This course includes

8 interactive live sessions

Lifetime access to course materials

8 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jul 30—Aug 4

Jul

Session 1

Tue 7/3011:30 PM—12:30 AM (UTC)

Aug

Office Hours (Optional)

Thu 8/15:00 PM—5:45 PM (UTC)

Optional

Laying the Foundation: Getting Buy-in & Creating a Strong Research Plan

2 items

Week 2

Aug 5—Aug 11

Aug

Session 2

Tue 8/611:30 PM—12:30 AM (UTC)

Aug

Office Hours (Optional)

Thu 8/85:00 PM—5:45 PM (UTC)

Optional

Asking Good Questions That Give Actionable Insights

1 item

(Optional) Homework to complete ahead of our next session

1 item

Week 3

Aug 12—Aug 18

Aug

Session 3

Tue 8/1311:30 PM—12:30 AM (UTC)

Aug

Office Hours (Optional)

Thu 8/155:00 PM—5:45 PM (UTC)

Optional

Research Moderation Skills – tips and tricks to get the most out of user calls

1 item

[...]

1 item

Week 4

Aug 19—Aug 24

Aug

Session 4

Tue 8/2011:30 PM—12:30 AM (UTC)

Aug

Office Hours (Optional)

Thu 8/225:00 PM—5:45 PM (UTC)

Optional

Bringing it All Together

1 item

Bonus

Bonus Lesson: Competitive Analysis

1 item

What people are saying

Meighan's course helped me put together a research proposal for an initiative I want to implement in a few quarters. As a PM, I now feel way more equipped to support our Audience Research team and ensure that our product priorities are integrated. Meighan also gave very helpful feedback and made time for all of my questions. Definitely take this co

Liz

PM - The Atlantic

Meighan made this a great experience. She's very knowledgeable and genuinely cared about what we wanted to get out of it. If you're interested in conducting user interviews for the first time, I highly recommend this course.

Anne

Product Designer / User Researcher