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From Boring to Buzzworthy - Write to Evangelize Product Delivery
7 Days
·Cohort-based Course
Excite, engage, and delight your most important stakeholders (and impress your boss!)
From Boring to Buzzworthy - Write to Evangelize Product Delivery
7 Days
·Cohort-based Course
Excite, engage, and delight your most important stakeholders (and impress your boss!)
Course overview
Use your product expertise and personality to become a superstar communicator
You’ll never again have to answer the dreaded question “when is that feature launching?”
Who is this course for?
01
Product Managers & Leaders who need a way to showcase the value of doing iterative releases
02
Engineering Leaders looking to adopt a product mindset and practices into their work
03
Anyone who is tired of hearing the dreaded "When will this feature be delivered?" question
Key Outcomes:
Show the value of the work your team is delivering and how it aligns to Product or strategic objectives.
Where the rubber meets the road: show the connections between iterative delivery, the product roadmap, and target outcomes
Understand the real purpose of release notes and why they shouldn’t be a last-minute or (gasp!) automated task
Go beyond the basics of sharing "what" your team released to help stakeholders see the value of even the smallest delivery increments
Identify key internal and external audiences and tailor your release communications to meet their needs.
Dive deep to understand what your audiences really care about and craft a plan to give the right level of context at the right moment
Unlock creativity to make release notes unique to your personality and your professional "brand"
By exploring a variety of examples of what "good" can look like, you'll be able to see what's possible and find the sweet spot for your own voice and format
Use Emotional Intelligence to nail your delivery
Who, when, and how: create a plan to segment your audiences to highlight what matters to them in the way they like to get information.
From Boring to Buzzworthy - Write to Evangelize Product Delivery
Meet your instructor
Maura Charles
Product Coach & Consultant
Maura is a people-focused Product coach with 30 years of product experience building and coaching engaged, high-performing digital technology teams for beloved consumer brands like Real Simple, Botox, and Bloomingdale's.
Through her company Keep it Human, she works with individuals and teams to develop core Product Management skills and confidence by leaning into the human skills they already have. The result is happier, high-performing teams that deliver better product outcomes.
Writing is her passion, and teaching others to use words and style to influence others is her mission.
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From Boring to Buzzworthy - Write to Evangelize Product Delivery
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you