I've been working for 13+ years in growth and marketing roles as an operator and a leader and got hands-on experience in scaling user acquisition, improving retention, and increasing revenues for mobile apps like IG Trading, adidas Training, Mimo, and others. As a team member and a lead, I've grown apps to 500k-1m MAUs and from 0 to $3-10 million in ARRs.

For the last 3 years, I've also been teaching digital marketing, consulting, and mentoring startups and scaleups on growth. This helped me apply my experience and 'playbooks' to a wider range of cases and understand what mobile and digital businesses need at different stages of their development.

I love sharing my experience, structuring it, and now I’d love to share my key learnings, successes, failures, and frameworks that help me succeed in my day-to-day work with you.