NFTs for Non-Crypto Businesses
9.3
(8 ratings)
3 Days
·Cohort-based Course
Most people think NFTs are just JPEGs. They're actually a secret weapon for increasing sales, funding growth and gamifying loyalty.
NFTs for Non-Crypto Businesses
9.3
(8 ratings)
3 Days
·Cohort-based Course
Most people think NFTs are just JPEGs. They're actually a secret weapon for increasing sales, funding growth and gamifying loyalty.
Hosted by
Matei Olaru
Matei Olaru: 3x Founder & CEO | Award-Winning Educator | 30 Under 30
Course overview
NFTs that fuel R&D, fund expansion and gamify loyalty
Meet Emmie (🙋🏼♀️ hi, it’s me) - she runs a D2C beverage biz.
She sells a limited stock of product via 200 NFTs.
Her NFT holders get exclusive perks like early access to future flavors; Emmie gains a beta testing community and raises $50,000 to fund R&D, dilution free.
Who this NFT Strategy course is for:
01
Entrepreneurs and CEOs seeking dilution-free funding and community empowerment.
02
Marketers seeking better customer feedback, new ways to reward loyalty and better gamification tools.
03
VC Platform Managers looking to empower portfolio companies to think different and grow with community.
The right NFT strategy can...
💰Raise non-dillutive working capital
An NFT can act like your own Kickstarter, but less restrictive and more profitable.
You'll learn how an NFT can fund your expansion and give your audience non-dilutive ownership they can benefit from.
📈 Gamify loyalty in new ways
Whether you give it away for free, contest-gate it, or sell it, an NFT creates scarce and unique value that your customers can collect, trade and compete for.
🤝 Fuel R&D
NFT holders are an invested community that will beta test product, buy first and provide you with direct feedback so you can go to market smarter.
🏋️♂️ Align customer interests with your own
An NFT aligns incentives between you and your holders, evangelizing them to market for you and help you scale.
🎙Generate media in your sector
You can cut through the noise of your sector and stand out from the competition by using an NFT as a non-crypto business.
NFTs for Non-Crypto Businesses
Be the first to know about upcoming cohorts
NFTs for Non-Crypto Businesses
9.3
(8 ratings)
What business leaders are saying:
Yosh Eisbart
@Zenecca_33
FailWhale34
Stefan Lesicnik
Meet your instructor
Matei Olaru
3x Startup Founder & CEO
If you're looking for an expert in emerging technologies and go-to-market strategies, look no further.
In the last 7+ years I've been early to the cannabis, psychedelics and crypto industries by building three 0-1 startups.
I’ll teach you how to think outside of the box and use NFTs as a growth tool.
Be the first to know about upcoming cohorts
NFTs for Non-Crypto Businesses
Course Outline
01
LEARN
You will discover the hidden potential of NFTs and gain a tangible understanding of applications through real-world examples.
We cover:
- What NFTs are and what they will become
- Why they are better for funding growth, creating loyalty and driving engagement
- How one business raised $32M of non-dillutive capital to fund expansion
02
DESIGN
You'll breakdown 4 NFT design leavers and examine how various utility strategies support various business objectives like marketing, gamifying, rewarding, R&Ding and more.
We cover:
- A 4-lever framework for designing and pricing your NFT
- The power of FREE NFTs - the new freemium
- The best NFT strategies for your specific business goals
03
BUILD
By the end of this module you'll have an NFT plan-on-a-page for your business and build a basic NFT, no coding experience required.
We cover:
- "NFT on a Page" group sharing and live critique exercise
- How to validate your utility strategy before launching
- 3 ways to build your NFT with 0 technical experience required (including a hands-on demo)
04
MARKET
You'll understand mistakes to avoid and leave with a marketing framework to guide you when strategizing your own NFT.
We cover:
- Cornerstones of a successful marketing campaign
- Educating your audience as a powerful marketing tactic
- Pre-Sale, Sale, Post-Sale marketing phases
- Mistakes you must avoid
05
BONUS: Access best-in-class development and design resources
For those that want to go beyond the basics, you have access to a network of vetted web3 developers and designers that have worked with AirBnb, Goldman Sachs, HBO and others.
Course schedule
4-6 hours in one week
Monday & Wednesday Live Class
9:00am - 11:00am PST
Two, fast paced, 2-hour live sessions with dynamic learning and Q&A.
Workshopping Hour
9:00am - 10:00am PST
A live group session at the end of the course giving you the opportunity to test an early draft of your NFT strategy with me and hear my feedback to other students.
Hands on Projects (Optional)
1-2 hours per week
Between live sessions, you have the option to complete an "NFT on a Page" planning exercise that will add to your understanding.
Be the first to know about upcoming cohorts
NFTs for Non-Crypto Businesses
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects with clear instructions and deliverables.
Interactive and project-based work
You’ll be applying what you learn by completing specific exercises that build up to your ultimate NFT release.
Build with a cohort of peers
You’ll be building your NFT (and larger business) alongside other smart, successful, and savvy creators.