Behavioral Design Foundations: Master the Make it Toolkit
Cohort-based Course
Learn how to design with the mind in mind using the world’s most actionable behavioral design method.
Behavioral Design Foundations: Master the Make it Toolkit
Cohort-based Course
Learn how to design with the mind in mind using the world’s most actionable behavioral design method.
Trusted by private and public orgs
Course overview
Turn behavioral science into your superpower with the Make it Toolkit
In this course, you’ll move from simply knowing about psychology to using it to design real change. You’ll master the 5 Laws of Human Behavior and the 15 Make it Strategies, and apply them directly to your own projects through hands-on exercises and a capstone challenge. By the end, you’ll unlock Make it Toolkit Level 1, and think, design, and act like a behavioral designer — ready to influence decisions and create lasting impact
Who is this course for
01
01 — Product Managers, Entrepreneurs, and Marketers
who want to understand human behavior and design solutions that persuade and engage.
02
02 — UX Designers and Gamification Enthusiasts
with or without prior experience, who want to level up their psychology and design skills.
03
03 — Change Agents and Professionals in Health, HR, or Policy
who are applying psychology insights r in the digital or organizationaal space
What you’ll get out of this course
1. Understand the 5 Laws of Human Behavior and how they shape everyday decisions.
You’ll learn the psychological principles that govern why people do what they do — from habits to decision-making — and how to apply them to design smarter products, services, and experiences.
2. Learn the 15 Make it Strategies to design behavior-changing products and services.
You’ll master a proven set of strategies backed by behavioral science and case studies from leading organizations, giving you a practical playbook for influencing action and creating lasting change.
3. Identify barriers to action and apply science-backed tactics to overcome them.
You’ll discover the most common obstacles that stop people from acting — such as friction, lack of motivation, or choice overload — and learn hands-on tactics to remove these barriers effectively.
4. Use the Make it Toolkit to design, test, and refine your own behavior-focused interventions.
You’ll apply everything you’ve learned in a capstone project, using the toolkit to design real interventions, test them with peers, and refine them with instructor feedback — leaving with ready-to-use solutions for your work.
What’s included
Live sessions
Learn directly from Massimo Ingegno in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Foundations of Behavioral Design
Feb
4
Session 1
Feb
7
Session 2
Week 2
The 5 Laws of Human Behavior
Feb
11
Session 3
Feb
14
Session 4
Week 3
The 15 Strategies of Influence and Change
Feb
18
Session 5
Feb
21
Session 6
Week 4
From Insight to Intervention
Feb
25
Session 7
Feb
28
Session 8
Tools and templates to make your life easier.
1 - Collaborative Ideation Board
Digital whiteboard with the digital version of the Make it Box for remote collaboration
2 - Make it Playbook
Your downloadable guide to revisit they key concepts, and get unstuck any time you communicate and design
3 - MakeitGPT
Your Make it toolkit Pro. Let me help you do some magic.
This is why people love it:
Sara Palacio Restrepo
Paola Berenzon
Susanne Winchell
Mahmoudat Sanni-Oba
Soraia Soares
Fabio Salvadori
Natalia Riveros Anzola
Noreen Cabral
Brendan O'Driscoll
Juan Carlos Miguel Mendoza
Meet your instructor
Massimo Ingegno
Creator of the Make it Toolkit and CEO, Make it Lab
Massimo has been defined as one of the world’s leading Behavior and Gamification Designers and has pioneered this field in Southeast Asia. Driven by the mission of making behavioral science more accessible and actionable, he has trained 2000+ design and business leaders and is currently advising the United Nations on behavioral science and AI.
United Nations
The Toolkit Behind My Upcoming Book (Coming 2026)
Exclusive Early Access
Get sneak peeks at key insights before the book is released.
Signed Copy
Receive a free signed copy when the book is published.
Special Thanks
Be acknowledged as an early supporter.
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Behavioral Design Foundations: Master the Make it Toolkit
Course schedule
4-5 hours per week
Weekly Live Call
Wednesdays & Saturdays 90-min calls
🇬🇧 London (GMT): 8:00 AM – 9:30 AM
🇪🇺 EU (CET): 9:00 AM-10:30 AM
🇿🇦 South Africa (SAST): 10:00 AM – 1:00 PM
🇹🇭 Bangkok (ICT): 3:00 PM – 4:30 PM
🇸🇬 Singapore (SGT): 4:00 PM – 5:30 PM
🇮🇳 India (IST): 1:30 PM – 3:00 PM
🇦🇺 Sydney (AEDT): 7:00 PM – 8:30 PM
Weekly projects
2 hours per week (Optional)
Apply the toolkit to your own challenge through light exercises and reflection prompts
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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