Strategy Sprint Masterclass
5 Days
·Cohort-based Course
Learn the framework to discover the right idea, the right market and the right business model - and save time, money and heartache.
Strategy Sprint Masterclass
5 Days
·Cohort-based Course
Learn the framework to discover the right idea, the right market and the right business model - and save time, money and heartache.
Course overview
Increase your chances of building a hugely successful product before you start.
If you've got a new product or startup idea, don't rush into building an MVP. Learn the strategy design methods I've used with startups and corporates to significantly improve your odds of success - before you even start thinking about the product or building anything.
This course is perfect for...
01
Startup founders who want to think critically about the focus and impact potential of their business.
02
Early-stage entrepreneurs who want to transform an idea into a validated holistic plan.
03
Product leaders who want to make a big bang with their next innovation.
Why take the Strategy Sprint Masterclass?
Your strategy and business model IS your product
Get right what the vast majority of founders and product people get wrong: a deliberate focus on your strategy, up front, significantly increases the odds of success and reduces the time to demonstrate traction.
Prepare for a reality check: your idea may need some rethinking.
Be prepared to pivot. If you're open-minded about what you should be focused on and the direction you should take, you'll love this course. It'll help remove any subconscious biases that have crept into your idea.
A plan on how to test your riskiest assumptions and demonstrate traction.
Prioritise what really needs to be validated to de-risk your business model, and design experiments you can run right away.
Everything you need to run a Strategy Sprint with your team.
You'll get all the slides and Miro templates we go through in the course.
Strategy Sprint Masterclass
What others are saying...
Liz Heinberg
Paul Stockdale
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Kelly Parkhurst
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Nathan Doughty
Meet your instructor
Martin Slaney
Martin's a serial venture builder, who's built 0-to-1 businesses and scaled established ones. He's co-founded four fintech startups and led new product discovery phases for banks like RBS, Atom and Absa Bank.
You can find more out about Martin here.
What we'll cover
01
Day One - Research Affinity Map and Jobs To Be Done
Extract insights from customers, stakeholders, market research and relevant trends research and cluster them into themes. Reframe these as Jobs To Be Done.
02
Day Two - Opportunity Matrix and Strategy Canvas Ideation
Map out where the biggest opportunity lies, where we think is currently least well served, where the most pain is felt, and if there's a cluster of Jobs that make a natural strategic fit.
03
Day Three - Stress Test Assumptions and Refine the Strategy
Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.
04
Day Four - Category Design
The most successful startups don't try to compete in a market where they're "the best". They're focussed on being the leader of a new category. Define "what’s the new and different market that we want to become known for?” and “what do we stand for that’s different from everyone else?".
05
Day Five - Experiment Lab: Minimum Viable Tests
Identify the risky assumptions behind your strategy - what would have to be true for it to win - and prioritise what's most critical to validate. Design Minimum Viable Tests to
Course schedule
10-15 hours over one week
Monday to Friday: Lesson time
5:00pm to 7:00pm GMT
Just bring you. And a coffee. And an open mind :)
Daily AMAs (Optional)
7:00pm to 8:00pm GMT
Feel free to stick around after the lesson to Ask Me Anything and to meet other course members.
Daily Homework (Optional)
Just 15 to 30 minutes Monday to Thursday
As we go through the week, there will be optional after-hours exercises which you can use to apply the learnings to your own product.
You'll complete this experience fully ready to run a Strategy Sprint with your team
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Templates, slides and lesson recordings
You'll have the all Miro templates ready to go, plus the explanatory decks and video recordings to hand for easy reference.
Interactive and immersive
You’ll be interacting with others through breakout rooms to apply the methods we're learning.
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you.