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Build Your Marketing Plan

Cohort-based Course

This course is for small business owners and marketers looking to build a marketing plan.

Build Your Marketing Plan

Cohort-based Course

This course is for small business owners and marketers looking to build a marketing plan.

Hosted by

Dani Kimble

Founder & CEO of Azelie Marketing, Marketing Consultant

Dani Kimble

Founder & CEO of Azelie Marketing, Marketing Consultant

Course overview

Course Goals:

→ Set business + marketing goals

→ Draft strategies + tactics to achieve those goals

→ Create a timeline for marketing plan implementation

Who is this course for

You're a small business owner or solopreneur looking to level up your company's brand and marketing

You're a solomarketer looking for collaboration and support in building a marketing plan for your organization

You're a junior marketer looking for assistance and education on how to build a marketing plan for your organization

You're a small business owner or solopreneur looking to level up your company's brand and marketing

You're a solomarketer looking for collaboration and support in building a marketing plan for your organization

You're a junior marketer looking for assistance and education on how to build a marketing plan for your organization

What you’ll get out of this course

Set Clear Marketing Goals

Exercise on setting marketing goals tied to your business's overall goals
Scorecard template to measure and track progress towards your goals

Define Your Ideal Customer

Define your ideal customer (buyer persona exercise)
Tools & resources to help you determine how to attract and engage your ideal customer

Build Marketing Strategies & Tactics

Brainstorm and identify marketing strategies that align to your marketing goals
Identify tactics or action items to achieve your marketing strategies

Create an Implementation Plan

Prioritize marketing strategy/tactic implementation based on marketing / business goals
Create timeline to execute & operationalize your marketing strategies

What Clients Say:

Dani checks all the boxes for professionalism: organized, on-time, great personality, super responsive. That said, the main reason we work with Dani is she knows her stuff! She gets results!

Colene

Small Business Owner

Dani's comprehensive understanding of every single aspect of marketing was exceptional. Her suggestions were constructive and she helped us build a plan that we get to work on immediately.

Wanda

Small Business Owner

Meet your instructor

Dani Kimble

Founder @ Azelie Marketing & Marketing Consultant

Hey, I'm Dani! I have nearly 7 years of professional marketing experience supporting small (and impactful) brands & businesses nationwide.

Over that time, I’ve served as Chief Marketing Officer for a growing independent insurance firm. I’ve also supported consulting firms, agencies, restaurants, and SaaS startups with modern-day marketing.

My area of expertise is in creating marketing strategy- and I bring that expertise to a small number of organizations who seek marketing support at the advisory level.

I partner with marketers and entrepreneurs as a coach and consultant, helping lay the foundation with a solid marketing plan that strategically aligns with company goals. I also provide advice and input on the most effective marketing tools and tactics to help drive their plan to success.

I reside in Ohio with my husband and our four children. In my free time, you can find me hanging with the little ones.