.jpg&w=1536&q=75)
Build Your Marketing Plan
This course is for small business owners and marketers looking to build a marketing plan.
This course is no longer available.
Explore other courses
Course overview
Course Goals:
→ Set business + marketing goals
→ Draft strategies + tactics to achieve those goals
→ Create a timeline for marketing plan implementation
Who is this course for
01
You're a small business owner or solopreneur looking to level up your company's brand and marketing
02
You're a solomarketer looking for collaboration and support in building a marketing plan for your organization
03
You're a junior marketer looking for assistance and education on how to build a marketing plan for your organization
What you’ll get out of this course
Set Clear Marketing Goals
- Exercise on setting marketing goals tied to your business's overall goals
- Scorecard template to measure and track progress towards your goals
Define Your Ideal Customer
- Define your ideal customer (buyer persona exercise)
- Tools & resources to help you determine how to attract and engage your ideal customer
Build Marketing Strategies & Tactics
- Brainstorm and identify marketing strategies that align to your marketing goals
- Identify tactics or action items to achieve your marketing strategies
Create an Implementation Plan
- Prioritize marketing strategy/tactic implementation based on marketing / business goals
- Create timeline to execute & operationalize your marketing strategies
What Clients Say:
Colene
Wanda
Meet your instructor
Dani Kimble
Dani Kimble
Founder @ Azelie Marketing & Marketing Consultant
Hey, I'm Dani! I have nearly 7 years of professional marketing experience supporting small (and impactful) brands & businesses nationwide.
Over that time, I’ve served as Chief Marketing Officer for a growing independent insurance firm. I’ve also supported consulting firms, agencies, restaurants, and SaaS startups with modern-day marketing.
My area of expertise is in creating marketing strategy- and I bring that expertise to a small number of organizations who seek marketing support at the advisory level.
I partner with marketers and entrepreneurs as a coach and consultant, helping lay the foundation with a solid marketing plan that strategically aligns with company goals. I also provide advice and input on the most effective marketing tools and tactics to help drive their plan to success.
I reside in Ohio with my husband and our four children. In my free time, you can find me hanging with the little ones.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you