Lee brings his extensive experience from the entertainment, technology and media sectors to this masterclass.

In his twenty-five-year career as an entrepreneur, he has launched, grown, and sold two online marketing businesses. He recently launched his third, the music technology company Into-it.

With his first two companies, Way to Blue and Silence, he advised household-name entertainment brands on PR, creativity and media buying.

As the founder of Into-it, a browser extension that transforms banner ads into personalised music notifications, Lee remains at the forefront of innovative digital marketing.

Lee produced Look Up, the pop-up record and bookshop in Stoke Newington curated by Gilles Peterson, which explored the positive relationship between mental health and the arts. He is also the author of the novel Queer Fish in God's Waiting Room and an Oasis biography. As a journalist in the 90s, he wrote about music and technology for The Manchester Evening News, The Guardian, The Observer, and The Independent.