1 Day
·Cohort-based Course
Our mission with this mini-class is to convince you to become market-orientated founders who think deeply about their customers.
1 Day
·Cohort-based Course
Our mission with this mini-class is to convince you to become market-orientated founders who think deeply about their customers.
Course overview
That's a quote from Frank Herbert's Dune.
It's an appropriate epigraph for our mini-class because most businesses die within their first few years.
Die is a better word than fail because it captures the finality and the feeling of absence for its grieving founders.
They die because they run out of money, their product is wrong for the market or they are outcompeted.
Our Marketing for Startups Mini-class will help you beat those odds by giving you an overview of how to research, write and execute a marketing plan that puts the customer first in everything you do.
As part of a small cohort of students, you will learn basic marketing skills that will transform you into a marketer who understands why the world's best businesses treat marketing as the advocate for the customer.
We have designed this class for three different types of people:
Founders who want to keep their startups alive. The best founders have T-shaped skills, which means a deep knowledge of one thing (the vertical bar of the T) and a general knowledge of many things (the horizontal bar of the T). To be a successful entrepreneur, you need to understand the basic marketing. Without this knowledge, your startup is more likely to fail.
Founders in waiting, ready to take the plunge. The market for your product or service is a jungle. There are things in there that will bite you if they can. Let us protect you by teaching you essential marketing theories like ' jobs to be done' and 'pricing power'.
People working in marketing at startups who want to be more effective at their job. Chances are that nobody in the company, including you, is trained in basic marketing.
01
Founders who want to keep their startups alive
02
Founders-in-waiting ready to take the plunge
03
People working in marketing at startups who want to be more effective at their job
Learn how the best companies use basic marketing to serve their customers.
The founder who understands this will always outcompete the founder who doesn't.
Learn that marketing is not how you influence the customer - it's how the customer influences you.
Most people working in a marketing role in the UK today have no training whatsoever in marketing. So what do they do? They do the only thing they can do.They rely on instinct, which is easily the worst thing to do.
1 interactive live session
Lifetime access to course materials
10 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Marketing for Startups Mini-class
Oct
4
Matthew Addai
Mali McCalla
Gameli Ladzepko
Dino founded The Barber Shop, a strategy-led creative company that aims to solve the biggest business problems through data, distribution and disruptive ideas.
The Barber Shop work with businesses that are driven by a purpose and which strive to enrich culture through the pleasure that they bring. Their clients include Sky, Triumph, Mayo Clinics and Parkinson’s UK.
Dino is also Co-Chair of CAN (Conscious Advertising Network), an NED for MGOMD and is also a board member of the UK Effies, Marketing Society and a Trustee for the Brixton Finishing School.
In 2023 Dino was recognised as a Top 10 Media Planner by Campaign, for the 6th year, an industry 40 over 40, a Marketing Society Fellow and was added to the Campaign A-list in 2024. Dino is also a founding member of MEFA (Media For All), and has recently founded Diverse Speakers.
Dino was one of the first investors in Lee Henshaw's company Into-it.
Lee brings his extensive experience from the entertainment, technology and media sectors to this mini-class.
In his twenty-five-year career as an entrepreneur, he has launched, grown, and sold two online marketing businesses. He recently launched his third, the music technology company Into-it.
With his first two companies, Way to Blue and Silence, he advised household-name entertainment brands on PR, creativity and media buying.
As the founder of Into-it, a browser extension that transforms banner ads into personalised music notifications, Lee remains at the forefront of innovative digital marketing.
Lee produced Look Up, the pop-up record and bookshop in Stoke Newington curated by Gilles Peterson, which explored the positive relationship between mental health and the arts. He is also the author of the novel Queer Fish in God's Waiting Room and an Oasis biography. As a journalist in the 90s, he wrote about music and technology for The Manchester Evening News, The Guardian, The Observer, and The Independent.
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4-6 hours per week
Tuesdays & Thursdays
1:00pm - 2:00pm EST
If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students
May 7, 2022
Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.
Weekly projects
2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Be the first to know about upcoming cohorts