Startup Operations 101

5 Days


Cohort-based Course

⚡ Supercharge your strategic execution in 5 days by nailing operations fundamentals. 👉 For startup founders, execs and team leads.

Course overview

You need to execute better than the rest.

After our week together, you'll be ready to supercharge your execution with:

🚀 a clearly defined mission and vision

🗺️ improved execution documentation and planning

🎯 goal setting and metric tracking frameworks

🏗️ team structure, hiring planning and hr considerations

This course is for you if you are...


a visionary founder in need of expertise in logistics and execution


an operator looking to validate your strategies and get a second opinion on planning methodologies


a leader driving company performance to achieve fundraising milestones

You'll leave this course with:

A concise and definitive mission and vision.

One of the most challenging parts of transitioning from founder to leader is getting your ideas out of your brain on paper. We'll document and challenge your mission and vision until it's something your team can recite in their sleep.

A plan and framework for company documentation.

Documentation is vital, whether your team is remote, in person, or hybrid. You'll leave with an understanding of what an internal wiki should look and feel like, and a framework to build on to set your team up for success.

Objectives and key metric goals for your major milestones.

Setting goals is the hardest and most important thing you can do as a leader. You'll leave this course with a set of objectives and measurable goals to communciate to your team, setting your company up for fundraising-worthy progress.

A hiring plan that you feel confident in executing against.

Hiring and building a team is more than just finding people with the skill sets you lack. We'll identify the personality types and human beings you need to attract and close in order to set yourself up for maximum results.

What we'll cover:


Defining your direction

  • Mission, vision, values
  • Hypotheses and what must be true
  • Fundraising deck fundamentals


Hiring and retaining the right team

  • Org design and planning
  • Pay banding and transparency
  • Hiring best practices
  • Advisors and angels 101


Operating deliberately

  • Team wiki setup and approaches to documentation
  • Building an early operating model
  • Identifying and empathizing with your user groups


Driving self and team accountability

  • Defining your marketplace dynamics
  • Choosing primary and secondary success metrics and levers
  • Setting meeting cadences and goal tracking


5-8 hours for one week
  • Monday 10/3 & Tuesday 10/4

    5:00 - 6:00pm pst

    Interactive sessions

  • Wednesday 10/5

    4:00 - 6:00pm pst

    Office hours

  • Thursday 10/6 & Friday 10/7

    5:00 - 6:00pm pst

    Interactive sessions

I've done this before... and messed up so you don't have to.

Mallory Contois

Mallory Contois

5x startup operator @ Linkedin, Pinterest, Biproxi, Cameo & Metafy

As a member of the first Pinterest ads team at launch, I led data, performance, and business model success tracking.

While launching the San Diego and Palm Springs markets at Compass, I built P&Ls, processes and teams from zero to supporting 600+ agents.

I inherited a business that had just raised a $10m seed in commercial real estate just before'll have to join the course to hear those stories.

As chief of staff at Cameo, I managed the growth of the team from 100 to 350 focusing on vision definition and execution planning.

Now, as COO at Metafy, a series A gaming company backed by Forerunner, Tiger and 776, I've got early stage operational fundamentals down to a science.

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Startup Operations 101


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