Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist.

Maja Voje spent 15 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 800 startups.

One thing became painfully clear:

74% of products fail not because the products are bad but because of GTM mistakes.

And even average products succeed if the plan is solid.

And that became Maja’s mission: How to give great products the fighting chance they deserve.

Maja invented the GTM Strategist method and created GTM Power Hour, GTM Checklist, and many other resources. That helped thousands of companies to thrive in their go-to-market endeavors and focus their resources on where they have the highest chance of winning.

In her career, Maja Voje has helped several companies invest up to $10-25 million and scale from $20 million to $60-100 million in yearly revenue. She studied at Said Business School, Oxford University, Wirtschaftsuniversität in Vienna, and the Shanghai Institute of International Trade.