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Launch and Scale AI Products Profitably

New

5 Weeks

Cohort-based Course

Go-to-Market Playbooks for B2B AI Tech - SaaS and Agents

Launch and Scale AI Products Profitably

New

5 Weeks

Cohort-based Course

Go-to-Market Playbooks for B2B AI Tech - SaaS and Agents

Hosted by

Maja Voje

Founder of Growth Lab | Author of GTM Strategist | Advised 800+ startups

Maja Voje

Founder of Growth Lab | Author of GTM Strategist | Advised 800+ startups

Worked with

Course overview

Getting AI users is relatively easy. Building a sustainable business isn't.

70,000 AI companies are competing for attention. Only 25% will survive due to go-to-market failures.

How will you stand out and find paying customers for your AI?

Channeling the conversations I have with AI product makers daily, these are their key challenges:

• How do I decide between different ICPs and find “the one”?

• How to craft positioning that will win the hearts and minds of ICP beyond "this is AI (something)"?

• How to price the AI solution (usage bases-credits, fixed fee, number of seats …)?

• How to win mission-critical traction (get users and customers) to make the go-to-market mission a win (before running out of budget/funding)?

• How to reduce churn and create upsells after a successful launch?

• … BTW - any chance we could build a growth loop to grow exponentially? 🤠

After working with 74 AI companies in the last 6 months, one thing became painfully clear to me: getting thousands of people to try your AI product is relatively easy.

Building a sustainable business isn’t.

My mission is to guide you on how to make your go-to-market decisions with confidence and help you win (often against the odds). We will do what is mission-critical to succeed.

I am all about “test - do not guess”.

During five workshops, we will cover all elements of the go-to-market strategy:

• GTM Plan: present your GTM on a one-pager and commit to the plan needed to do what is mission-critical.

• ICP and deciding between multiple ICPs: scoring and testing.

• Positioning: develop your winning combo of UVP and USPs that will bring in news clients.

• Pricing for AI: understand pricing strategies, packaging, value metrics and build your pricing page v01 based on best practices.

• GTM actions, GTM motions, and growth loops: win early traction (1000s of users), learn how to close the deals (sell) and start building predictable and repeatable ways to win customers (GTM Motions) so you no longer have to worry where your next customer is coming from.

THIS IS HOW THE COURSE IS DESIGNED:

• 5 workshops in 5 weeks

• The lessons include concepts of PLG and Sales-Led AI B2B products (I use these workshops at my consulting gigs)

• You work on a dedicated Miro board (170+ elements)

• Live weekly Q&A to exchange best practices

• Discussions in the online community

• BONUS: An individual 90-minute session with every participant to make sure your GTM plan is bulletproof.

Here are some examples from teams I work with:

• AI for legal found 2K+ users by posting in 5 Facebook groups ($0 budget)

• Dev AI library hit #1 on Hacker News and sold five high-ticket deals

• AI Healthhech attracted 1.5K users with $2000

• AI SDR tool invested $6K in B2B influencer collabs to get 80+ MQL meetings

• AI Martech got 3K registrations with 2x LinkedIn viral posts

• AI PM tool got 7K users on Reddit

This program costs less than 2 hours of consulting work I normally do. If I do this type of work for bigger companies, the pricing starts at 6K. Yet, I invite you on this 5-week value-packed journey for a price that I would happily pay myself as an individual to learn these things - because let’s face it, if you get like 2-5 clients using this method, it is already a positive ROI.

Why?

Because I want to try something new and build more success stories of AI products with products that will be the next “OpenAIs and Clays.” It would be my honor to be among the first people to work with you. So I made it really accessible.

This course is for builders of great products

AI Product Managers who need to turn more users into paying customers

AI Founders who need to move faster with building a sustainable business

AI Product Managers who need to turn more users into paying customers

AI Founders who need to move faster with building a sustainable business

What you’ll get out of this course

Know which customers to target

You will get the idea which customers to laser-focus on first, where they seek solutions, and what is the best way to reach them.

Messaging to turn free users into customers

You will learn how to position your product and what kind of messaging you need to turn leads and free users into customers.

Pricing that leads to profit

I will guide you how to price and package your product to start generating profit before you run out of money.

Know how to acquire your best customers

You will learn how to test which go-to-market motions will bring in the best customers for the least investment. We will also look into growth loops that keep bringing in new customers.

This course includes

5 interactive live sessions

Lifetime access to course materials

18 in-depth lessons

Direct access to instructor

5 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Mar 24—Mar 30

GTM Power Hour

Mar
26
GTM Power Hour - live Q&A session
Wed 3/265:00 PM—7:00 PM (UTC)

3 more items

Week 2

Mar 31—Apr 6

Ideal Customer Profile and Early Customer Profile

Apr
2
ICP and ECP Q&A
Wed 4/24:00 PM—6:00 PM (UTC)

4 more items

Week 3

Apr 7—Apr 13

Positioning

Apr
9
Positioning Q&A
Wed 4/94:00 PM—6:00 PM (UTC)

4 more items

Week 4

Apr 14—Apr 20

Pricing

Apr
16
Pricing and value metrics Q&A
Wed 4/164:00 PM—6:00 PM (UTC)

5 more items

Week 5

Apr 21—Apr 25

GTM Motions

Apr
21
GTM Motions Q&A
Mon 4/2110:00 AM—12:00 PM (UTC)

7 more items

Real people, real results

Maja's business savvy is only matched by her high energy. Working with her delivered actionable GTM strategies that are better than I would have come up with alone—and more than that, her thought partnership helped me find a deeper and more powerful positioning for my startup.

Abe Sorock

Founder, LeadersAtlas

I finally got clear on exactly who my ideal customers are and how to reach them. Best of all, I'm now way more confident in my sales approach and truly believe in what I'm offering, which makes it so much easier to talk to potential customers. This was exactly what I needed to move forward!

Dima Durah

CEO, Living Assets

Maja is a power house! I was blown away by just how much information we were able to stuff into a session. Maja has thought about every step of the GTM process, so I can't recommend her enough to founders looking to get their house in order.

Warren Sadler

Co-founder and CTO, Therify

As a startup founder, Maja Voje's GTM kit has been a game-changer for our market launch strategy. It provided clear, actionable steps that helped us identify our key differentiator, ICP and streamline our GTM plan.

Anand Arivukkarasu

Product Leader, Advisor, Ex-Meta

Meet your instructor

Maja Voje

Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist.

Maja Voje spent 15 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 800 startups.

One thing became painfully clear:

74% of products fail not because the products are bad but because of GTM mistakes.

And even average products succeed if the plan is solid.

And that became Maja’s mission: How to give great products the fighting chance they deserve.

Maja invented the GTM Strategist method and created GTM Power Hour, GTM Checklist, and many other resources. That helped thousands of companies to thrive in their go-to-market endeavors and focus their resources on where they have the highest chance of winning.

In her career, Maja Voje has helped several companies invest up to $10-25 million and scale from $20 million to $60-100 million in yearly revenue. She studied at Said Business School, Oxford University, Wirtschaftsuniversität in Vienna, and the Shanghai Institute of International Trade.

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