Marketing Playbook for Climate Tech Founders
10 Days
·Cohort-based Course
A 4-day boot camp for leaders who want to learn marketing fundamentals, build a remarkable brand, and fast track growth.
Marketing Playbook for Climate Tech Founders
10 Days
·Cohort-based Course
A 4-day boot camp for leaders who want to learn marketing fundamentals, build a remarkable brand, and fast track growth.
WITH LEADERSHIP EXPERIENCE FROM
Course overview
There is a marketing playbook for climate.
You’ve focused on solving the hard problems and proving your technology.
Now you are transitioning to the next phase of growth.
Your personal connections are not enough to drive new business, or investors ask you to grow your brand and strengthen your messaging.
You can't operate the way you used to. It's time to scale your marketing efforts and amplify your impact.
In this 4-day boot camp, we will explore marketing best practices, build strategic foundations and action plans that address the unique challenges of climate tech startups and scaleups, and help you go from scrappy to marketing-savvy executive.
Who is this course for
01
Climate tech founders ready to invest in marketing but who don't know the playbook.
02
Executives in fundraising mode, who need to accelerate their visibility and market traction.
03
Disrupters who struggle with crafting an impactful story for customers, media, and investors.
What you’ll get out of this course
Master your positioning and messaging.
We will unpack the narrative of climate companies that have successfully cut through the noise and turned innovation into value and desire.
You'll learn how to elevate your messaging, develop a unique Point Of View, collect social proof, and build thought leadership.
Boost your visibility with thought leadership and PR.
The media play an important role in building brand awareness, increasing credibility and authenticity, and helping you reach your target audience.
We will discuss how to effectively work with media, develop thought leadership and a personal brand that resonates.
Define your growth strategy.
Climate tech often involves long, complex sales cycles, so investing in the most impactful marketing levers is critical.
We will demystify funnels and growth loops, the pros and cons of different channels, and how to optimize your website. You will build your own growth model.
Build a powerhouse
Hiring top marketing talent and building deep cross-functional alignment with the rest of the organization is the key to making the most of your marketing team.
You will learn how to structure a marketing org, work with agencies, define OKRs, and hire a marketing executive.
This course includes
4 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Marketing Playbook for Climate Tech Founders
Course syllabus
Week 1
Week 2
May
21
Session 3: Elevate your website for impact
May
23
Session 4: Growth model and team structure.
From Brand to Demand: Elevate your website for impact.
Design a Growth Engine around your Ideal Customers
Attract Marketing talent
What people are saying
Ian Campbell
Derek Greenfield
Cynthia Wu
Terry O'Connor
DJ
David Benudis
Crafting compelling messaging: Common mistakes you can avoid.
Many climate tech founders still struggle with effectively conveying the value of their solutions to the world.
In this ebook, we'll explore the 5 most common mistakes and offer real-world examples of companies that have navigated these hurdles successfully.
Get this free resource
Meet your instructors
Veronique Lafargue
Founder, Marketing Advisor, Fractional CMO, 2x startup CMO, ex-Google, ex-Box, TEDx organizer.
Veronique is a global executive, with 20+ years of experience in getting tech innovation to transform the way we communicate, learn and care for our planet.
She is the founder of Maison Lafargue, a boutique marketing agency that helps climate and purpose-driven companies build remarkable brands and sustainable growth.
She is an advisor to several climate tech companies, from energy to biotech. She joined Maven to scale her impact and help a wider range of founders.
She previously built the first marketing organization for Google Cloud in Southern Europe, led global enterprise growth of Google Maps and content marketing and thought leadership at Box.
She is a 2x startup CMO, who has built and led the marketing team at Strivr, after its Series A, taking the company through 2 rounds of funding and building the Immersive Learning category. She also led the marketing team of Yohana, an early-stage startup dedicated to family well-being.
She is an Operating Partner at Xoogler Ventures, a TEDxWomen organizer, and an advisor for the Schulich School of Business Tech MBA Council.
In her spare time, she enjoys sailing, hiking, mid-century architecture, and baking with her family.
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Marketing Playbook for Climate Tech Founders
Course schedule
3 hours per week
May 14, 17, 21, 24.
9:00am - 10:30am PST / 12:00 pm - 1:30pm
Classes are scheduled on Tuesdays and Thursdays, for 1.5 hours.
Recording will be shared after each class.
Weekly projects
2 hours per week
Allocate about 2h for weekly projects, pre-reads, and collaboration with fellow students.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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