Developing actionable competitor reviews

Cohort-based Course

Don't waste time playing constant catchup to your competitors. Learn from 20+ years of practitioner experience to drive change.

Developing actionable competitor reviews

Cohort-based Course

Don't waste time playing constant catchup to your competitors. Learn from 20+ years of practitioner experience to drive change.

Hosted by

Jonathan Lovatt-Young

Customer Experience Practitioner | Service Designer | Author | CX Award-winner

Jonathan Lovatt-Young

Customer Experience Practitioner | Service Designer | Author | CX Award-winner

Course overview

Use competitor research to differentiate your customer experience

Most organisations routinely review their direct competitors, capture what they're up to in a slide deck and don't actually do anything with it.

To get value from conducting a competitor review, you need to break down the entire customer journey, know who you should really be trying to outperform and then focus on the things that are unique to you.

Get practical by analysing your competitors to find features with low maturity through scoring. Know how to apply customer and brands lenses through a proven methodology. Stop being too scared to launch services that aren't tried and tested. Demonstrate to leadership why these opportunities will provide growth.

Who is this course for?

Product Managers - you want to know where to focus to build customer engagement through evidence

Marketing Leaders - you need to drive growth and stop getting behind and empower your team to be evidence-based with a methodology

Experience Practitioners - you want to know how to propose new services that are actually implemented and not just capture in a deck

Product Managers - you want to know where to focus to build customer engagement through evidence

Marketing Leaders - you need to drive growth and stop getting behind and empower your team to be evidence-based with a methodology

Experience Practitioners - you want to know how to propose new services that are actually implemented and not just capture in a deck

What you'll get out of the course

Creating your Customer Journey Framework

Stop pretending you have a customer journey. You don't. No one does. Know how to create your category specific framework to enable you to conduct maturity assessments, create a common language for your whole organisation, and to take control of your customer experience.

Conducting a heuristic review

Change hearts and minds in your organisation by collaborating with colleagues to identify competitors and comparators. Know how to conduct detailed scoring and capture current experiences.

Applying unique lenses

There will be many opportunities - but most won't be a fit for your organisation, nor can you support so many initiatives. Learn how to apply your customer goals and brand values to isolate features that are needed and unique to your organisation.

Persuade leadership

Package evidence to convince your peers and leadership why these are the correct strategies to drive growth and to develop the first-mover advantage, always keeping you ahead and leaving your competitors to play perpetual catch-up.

Answering your questions

Ask questions and get answers throughout the course. You can also post questions and if not answered in session will be answered outside of them either to the group or one-to-one.

Free copy of The Oxytocin Organisation book

All attendees who sign up for the course will receive a free copy of my book, and all future updates are free too.

Course syllabus

What people are saying

Jonathan is the person that will guide you through true insights, great CX & UX design and help you frame what is valuable to your business and customers. He will help you navigate corporate politics by giving you the right tools to prioritise what really will make a difference to the business bottom line.

Despina Kokkaraki

Customer-centric Digital & Marketing Strategist

Jonathan is a hugely knowledgeable and smart individual, who cares deeply about the craft of customer experience. I worked with him on several engagements and it is clear that Jon is not there to fit in with your current ways of working, rather he positively challenges the business to improve in a really practical way. He is also brilliant fun.

Karl Weaver

SVP Consulting at Media Link

Meet your instructor

Jonathan Lovatt-Young

Consultancy Founder | Customer Experience Practitioner | Service Designer | Author

Jonathan combines 30 years of experience in digital design and brand strategy with user experience.
He has led a number of high-profile agencies and consultancies including Tribal DDB, Accenture, and DigitasLBI for a range of high-profile clients many of which have been on their own digital transformation journey.
He often works with his clients directly on a one-to-one basis. His friends include data scientists, marketers, designers and writers.

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