Developing actionable competitor reviews
Cohort-based Course
Don't waste time playing constant catchup to your competitors. Learn from 20+ years of practitioner experience to drive change.
Developing actionable competitor reviews
Cohort-based Course
Don't waste time playing constant catchup to your competitors. Learn from 20+ years of practitioner experience to drive change.
Course overview
Use competitor research to differentiate your customer experience
Most organisations routinely review their direct competitors, capture what they're up to in a slide deck and don't actually do anything with it.
To get value from conducting a competitor review, you need to break down the entire customer journey, know who you should really be trying to outperform and then focus on the things that are unique to you.
Get practical by analysing your competitors to find features with low maturity through scoring. Know how to apply customer and brands lenses through a proven methodology. Stop being too scared to launch services that aren't tried and tested. Demonstrate to leadership why these opportunities will provide growth.
Who is this course for?
01
Product Managers - you want to know where to focus to build customer engagement through evidence
02
Marketing Leaders - you need to drive growth and stop getting behind and empower your team to be evidence-based with a methodology
03
Experience Practitioners - you want to know how to propose new services that are actually implemented and not just capture in a deck
What you'll get out of the course
Creating your Customer Journey Framework
Stop pretending you have a customer journey. You don't. No one does. Know how to create your category specific framework to enable you to conduct maturity assessments, create a common language for your whole organisation, and to take control of your customer experience.
Conducting a heuristic review
Change hearts and minds in your organisation by collaborating with colleagues to identify competitors and comparators. Know how to conduct detailed scoring and capture current experiences.
Applying unique lenses
There will be many opportunities - but most won't be a fit for your organisation, nor can you support so many initiatives. Learn how to apply your customer goals and brand values to isolate features that are needed and unique to your organisation.
Persuade leadership
Package evidence to convince your peers and leadership why these are the correct strategies to drive growth and to develop the first-mover advantage, always keeping you ahead and leaving your competitors to play perpetual catch-up.
Answering your questions
Ask questions and get answers throughout the course. You can also post questions and if not answered in session will be answered outside of them either to the group or one-to-one.
Free copy of The Oxytocin Organisation book
All attendees who sign up for the course will receive a free copy of my book, and all future updates are free too.
Developing actionable competitor reviews
Course syllabus
What people are saying
Despina Kokkaraki
Karl Weaver
Meet your instructor
Jonathan Lovatt-Young
Consultancy Founder | Customer Experience Practitioner | Service Designer | Author
- Jonathan combines 30 years of experience in digital design and brand strategy with user experience.
- He has led a number of high-profile agencies and consultancies including Tribal DDB, Accenture, and DigitasLBI for a range of high-profile clients many of which have been on their own digital transformation journey.
- He often works with his clients directly on a one-to-one basis. His friends include data scientists, marketers, designers and writers.
Have a question, want no-strings attached tools or simply want to connect?
See how I spend my time at my website
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Developing actionable competitor reviews
8 weeks to create your own evidence based competitor review
4-6 hours per week
Tuesdays & Thursdays
1:00pm - 2:00pm EST
Cohort session to learn the method and put into practice for your own organisation.
White/Black hat assessment checklist
Score how your organisation and competitors perform against a detailed set of heuristics.
Know:
- Where there is a category norm
- Areas to differentiate your organisation
- Spotlight where your execution does not align with your manifesto
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Learning is better with cohorts
The Oxytocin Organisation
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you