Hi, I'm Libby. I'm a former marketing leader turned advisor & consultant. I am a deeply curious & analytical systems-thinker who excels at balancing art with science.

Over the past decade, I have fueled my insatiable appetite to try & learn new things by working across several categories, business models, and audiences. Some highlights include leading the Caviar marketing team through the DoorDash acquisition & COVID-19 pandemic and building marketing from scratch at Realm, scaling from 0 to 50k customers.

Why I built this course

I've taught this skillset to numerous marketers and have seen firsthand how it has made them more effective leaders & unlocked new career opportunities. Before pivoting into marketing, I build a foundational quantitative & analytical skillset working as a management consultant at BCG and a General Manager at Caviar. As I worked with & managed various marketers, I noticed they lacked exposure to this skillset, making it difficult for them to get buy-in from stakeholders in finance, sales, and operations and to prioritize where they spent their time.