Dissecting the underlying fundamentals of the Creator Economy so you can apply it as an investor, a founder or a builder.
Co-Founder Variant Fund, Atelier Ventures
A 2-week-long intimate workshop-style course with the person who coined the term "Passion Economy". This course will help you understand the underlying trends and creator psychology so you can seize the opportunity presented by it.
Founders & Operators: You have an early-stage startup in the creator space that is still finding a path to product-market fit.
Business & Product Leads: You work at a company where creators are an important segment, and want to better serve them
Explorers & Investors: You want to understand the creator economy to validate new opportunities for building or investing
Li is the founder and Managing Partner of Atelier, a new VC firm investing in the creator economy and future of work. She’s an investor in startups that lower the barriers to creativity and income, including Substack, Patreon, Descript, and Stir. Previously, she was a consumer partner for 4 years at Andreessen Horowitz. She’s also a creator herself, with a Substack newsletter, podcast, and TikTok.
Before investing, she was a Product Manager at Shopkick, a Greylock and Kleiner Perkins-backed startup in the loyalty & rewards space that was acquired by SK Telecom in 2014 for $250M.
An explosion of tools have emerged to serve creators, empowering them to not only advertise other brands, but to become their own businesses. In this module, you'll dive into the history and current state of the creator ecosystem, explore the major segments of creators, and understand creators' psychology.
Become a creator is an emerging career path in the digital age. What frameworks guide how creators think about monetization? In this module, you'll learn to answer these questions and analyze creator-focused companies through three frameworks: effort/earnings ratio, passive/active income, and long tail vs large creators.
Understanding other companies' playbooks behind their launch strategy and tactics for gaining traction can jumpstart your own explorations. In this module, you'll analyze how breakout creator-focused companies overcame the cold start problem. You'll be able describe the creator growth loop, analyze successful referral programs, and more.
To build any great business, you need to learn from data. Because the creator economy is nascent and "creators" are a new type of business, the metrics behind success aren't clear. In this module, you'll dissect the major "aha" moments for breakout creator businesses and identify the leading and lagging indicators of success for your own project.
To build an attractive business that scales, founders need to understand how investors think and evaluate business opportunities. After completing this module, you'll be able to answer: What does success look like across various business models? What leading indicators do they look for at early-stage? How do they analyze competitive startups?
This course focuses on live workshops and hands-on projects
You’ll be learning in public through breakout rooms and an engaged community
Surround yourself with like-minded people who want to grow alongside you