An explosion of tools have emerged to serve creators, empowering them to not only advertise other brands, but to become their own businesses. In this module, you'll dive into the history and current state of the creator ecosystem, explore the major segments of creators, and understand creators' psychology.

Become a creator is an emerging career path in the digital age. What frameworks guide how creators think about monetization?  In this module, you'll learn to answer these questions and analyze creator-focused companies through three frameworks: effort/earnings ratio, passive/active income, and long tail vs large creators.

Understanding other companies' playbooks behind their launch strategy and tactics for gaining traction can jumpstart your own explorations. In this module, you'll analyze how breakout creator-focused companies overcame the cold start problem. You'll be able describe the creator growth loop, analyze successful referral programs, and more.

To build any great business, you need to learn from data. Because the creator economy is nascent and "creators" are a new type of business, the metrics behind success aren't clear. In this module, you'll dissect the major "aha" moments for breakout creator businesses and identify the leading and lagging indicators of success for your own project.

To build an attractive business that scales, founders need to understand how investors think and evaluate business opportunities. After completing this module, you'll be able to answer: What does success look like across various business models? What leading indicators do they look for at early-stage? How do they analyze competitive startups?