Building for the Creator Economy

Dissecting the underlying fundamentals of the Creator Economy so you can apply it as an investor, a founder or a builder.

Li Jin


Li Jin

Co-Founder Variant Fund, Atelier Ventures

A pattern of wavy dots

A 2-week-long intimate workshop-style course with the person who coined the term "Passion Economy". This course will help you understand the underlying trends and creator psychology so you can seize the opportunity presented by it.

Who is this course for


Founders & Operators: You have an early-stage startup in the creator space that is still finding a path to product-market fit.


Business & Product Leads: You work at a company where creators are an important segment, and want to better serve them


Explorers & Investors: You want to understand the creator economy to validate new opportunities for building or investing

Topics Li will cover

Thinking Like Creators

  • The hierarchy of needs that drives creators' actions and priorities
  • What motivates Creators: balancing monetization, audience growth, and creation 

How to Build a Creator-Economy Company

  • Outlining the major tactics that lead to creator adoption with company case studies
  • The metrics to measure for companies in the Creator Economy
  • How investors (should) evaluate creator-driven companies

Creator-Economy Frameworks

  • Creator-Market Fit and how it ties to Product-Market Fit
  • Understanding the shift from non-producers to producers

Meet your instructor

Li Jin
Li Jin

Li is the founder and Managing Partner of Atelier, a new VC firm investing in the creator economy and future of work. She’s an investor in startups that lower the barriers to creativity and income, including Substack, Patreon, Descript, and Stir. Previously, she was a consumer partner for 4 years at Andreessen Horowitz. She’s also a creator herself, with a Substack newsletter, podcast, and TikTok.

Before investing, she was a Product Manager at Shopkick, a Greylock and Kleiner Perkins-backed startup in the loyalty & rewards space that was acquired by SK Telecom in 2014 for $250M.

Course syllabus


The Creator Landscape

An explosion of tools have emerged to serve creators, empowering them to not only advertise other brands, but to become their own businesses. In this module, you'll dive into the history and current state of the creator ecosystem, explore the major segments of creators, and understand creators' psychology.


Creators as Businesses

Become a creator is an emerging career path in the digital age. What frameworks guide how creators think about monetization?  In this module, you'll learn to answer these questions and analyze creator-focused companies through three frameworks: effort/earnings ratio, passive/active income, and long tail vs large creators.


Traction and Distribution

Understanding other companies' playbooks behind their launch strategy and tactics for gaining traction can jumpstart your own explorations. In this module, you'll analyze how breakout creator-focused companies overcame the cold start problem. You'll be able describe the creator growth loop, analyze successful referral programs, and more.


Measuring Success

To build any great business, you need to learn from data. Because the creator economy is nascent and "creators" are a new type of business, the metrics behind success aren't clear. In this module, you'll dissect the major "aha" moments for breakout creator businesses and identify the leading and lagging indicators of success for your own project.


The Investor's Perspective

To build an attractive business that scales, founders need to understand how investors think and evaluate business opportunities. After completing this module, you'll be able to answer: What does success look like across various business models? What leading indicators do they look for at early-stage? How do they analyze competitive startups?

Learning is better with cohorts

Learning is better with cohorts
Active learning, not passive watching

This course focuses on live workshops and hands-on projects

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

Frequently Asked Questions

I work full-time. Do I have time to take this course?
Do I have to attend all of the live sessions in real-time?
I've read most of Li's writing online, will there be new topics covered?
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