Creator Economy Course
3 Weeks
·Cohort-based Course
Dissecting the underlying fundamentals of the Creator Economy so you can apply it as an investor, a founder or a builder.
Creator Economy Course
3 Weeks
·Cohort-based Course
Dissecting the underlying fundamentals of the Creator Economy so you can apply it as an investor, a founder or a builder.
Course overview
Building for the Creator Economy
A 2-week-long intimate workshop-style course with the person who coined the term "Passion Economy". This course will help you understand the underlying trends and creator psychology so you can seize the opportunity presented by it.
Who is this course for
01
Founders & Operators: You have an early-stage startup in the creator space that is still finding a path to product-market fit.
02
Business & Product Leads: You work at a company where creators are an important segment, and want to better serve them
03
Explorers & Investors: You want to understand the creator economy to validate new opportunities for building or investing
Topics Li will cover
Thinking Like Creators
- The hierarchy of needs that drives creators' actions and priorities
- What motivates Creators: balancing monetization, audience growth, and creation
How to Build a Creator-Economy Company
- Outlining the major tactics that lead to creator adoption with company case studies
- The metrics to measure for companies in the Creator Economy
- How investors (should) evaluate creator-driven companies
Creator-Economy Frameworks
- Creator-Market Fit and how it ties to Product-Market Fit
- Understanding the shift from non-producers to producers
Creator Economy Course
Meet your instructor
Li Jin
Li is the founder and Managing Partner of Atelier, a new VC firm investing in the creator economy and future of work. She’s an investor in startups that lower the barriers to creativity and income, including Substack, Patreon, Descript, and Stir. Previously, she was a consumer partner for 4 years at Andreessen Horowitz. She’s also a creator herself, with a Substack newsletter, podcast, and TikTok.
Before investing, she was a Product Manager at Shopkick, a Greylock and Kleiner Perkins-backed startup in the loyalty & rewards space that was acquired by SK Telecom in 2014 for $250M.
Course syllabus
Week 1
Week 2
Week 3
Learning is better with cohorts
Active learning, not passive watching
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you