Evangelist-Led Growth

Cohort-based Course

Transform your customers into Evangelists. They refer more, churn less, and their referrals are 4x more likely to refer others.

Evangelist-Led Growth

Cohort-based Course

Transform your customers into Evangelists. They refer more, churn less, and their referrals are 4x more likely to refer others.

Hosted by

Leslie Greenwood

Founder of Chief Evangelist Consulting, Community Builder & Startup Advisor

Leslie Greenwood

Founder of Chief Evangelist Consulting, Community Builder & Startup Advisor

Course overview

Design an Evangelist strategy to increase revenue, decrease CAC & reduce churn

You've heard of Product-Led Growth and Community-Led Growth, but there's one ingredient that's necessary to maximize both strategies. Evangelists! This two-week course will teach you how to identify, engage, empower, and amplify your evangelists to drive sustainable growth.

Who is this course for

You want more customers that close at a higher rate, stay longer, cost less to acquire, and also produce more referrals.

You're a start-up founder with a group of early adopters, and you want to turn them into Evangelists.

You're building a community and want to know how to identify and engage the right customers to create your first Evangelists.

You want more customers that close at a higher rate, stay longer, cost less to acquire, and also produce more referrals.

You're a start-up founder with a group of early adopters, and you want to turn them into Evangelists.

You're building a community and want to know how to identify and engage the right customers to create your first Evangelists.

You want to have more than "just a product or service". You want to create an authentic connection between your brand and your customers.

What you’ll get out of this course

Identify

Identify your Evangelists. They're more than just ambassadors or influencers. They're your everyday user hiding in multiple areas within your ecosystem. You will identify multiple sets of evangelists in this course.

Engage

Create strategies to engage your customers to turn them into Evangelists. Define, evaluate and document the personas of your Evangelists. Create multiple engagement strategies based on what motivates each persona.

Empower

Activate your Evangelists with the right tools and resources to speak about your company. You've identified and engaged your Evangelists. Now it's time to gather testimonials, equip them with stories, connections, and necessary tools to refer your business to others.

Amplify

Evaluate strategies to amplify your Evangelists' voices to create more Evangelists. Now that we have Evangelists out in the world, let's celebrate them and increase their brand affinity. Use this excitement to create a new revenue-generating flywheel.

What people are saying

We’ve been working with Leslie on our community launch plan and have gone from a rough idea to a complete community strategy that is ready for prime time. Leslie’s experience with community, creating evangelists, and focusing on the human behind the member has already been a game changer for me and will continue to help us as we grow.

Neil Weitzman

CEO/Founder - PORCH

Leslie has helped build what is arguably the most successful B2B community of all time in Pavilion. If you're looking to build a community for your brand or company, there are very few that have the experience, knowledge, and skills that Leslie has. The next community I build will 100% be with Leslie's help.

James Winter

Principal - The Winter Group

As we build Hatchet Ventures, an active and engaged community is a major advantage we want to bring to our portfolio companies and expert advisors. We hired Leslie because she brings a wealth of knowledge on building not only the structure and programs but also a sense of belonging that is so important to our founders.

Dalton Van Hatchet

CEO & Co-Founder - Hatchet Ventures

Meet your instructor

Leslie Greenwood

Founder & CEO - Chief Evangelist Consulting, Start-up Advisor

👋 Leslie has over 20 years of leadership experience in community, customer success, sales, and entrepreneurship. She was VP of Member Success and the first executive hire for Pavilion, a global membership community focused on go-to-market executives. She built the playbook that created evangelists out of its members and helped grow the community from 2K - 10K members in under two years.

Leslie is passionate about the value of connection and evangelism in business. She founded Chief Evangelist Consulting to bring the power of Evangelist-Led Growth and community to the forefront in B2B SaaS.

Connect with Leslie on LinkedIn.

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Evangelist-Led Growth

Course schedule

2-3 hours per week

Monday, April 10th
1:00pm - 2:00pm EST
Module 1: Identity - Learn how to identify your Evangelists and meet your cohort
Wednesday, April 12th
1:00pm - 2:00pm EST
Module 2: Engage - Create strategies to engage your customers to turn them into Evangelists
Friday, April 14th
1:00pm - 2:00pm EST
Optional Office Hours - Join your cohort to ask questions, brainstorm, and work on projects together.
Monday, April 17th
1:00pm - 2:00pm EST
Module 3: Empower - Activate your Evangelists with the right tools and resources to speak about your company
Wednesday, April 19th
1:00pm - 2:00pm EST
Module 4: Amplify - Evaluate strategies to amplify your Evangelists' voices to create more Evangelists
Friday, April 21st
1:00pm - 2:00pm EST
Optional Office Hours - Join your cohort to review your project and celebrate the end of two great weeks.

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

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