Cohort-based Course
Transform your customers into Evangelists. They refer more, churn less, and their referrals are 4x more likely to refer others.
Cohort-based Course
Transform your customers into Evangelists. They refer more, churn less, and their referrals are 4x more likely to refer others.
Course overview
You've heard of Product-Led Growth and Community-Led Growth, but there's one ingredient that's necessary to maximize both strategies. Evangelists! This two-week course will teach you how to identify, engage, empower, and amplify your evangelists to drive sustainable growth.
01
You want more customers that close at a higher rate, stay longer, cost less to acquire, and also produce more referrals.
02
You're a start-up founder with a group of early adopters, and you want to turn them into Evangelists.
03
You're building a community and want to know how to identify and engage the right customers to create your first Evangelists.
04
You want to have more than "just a product or service". You want to create an authentic connection between your brand and your customers.
Identify
Identify your Evangelists. They're more than just ambassadors or influencers. They're your everyday user hiding in multiple areas within your ecosystem. You will identify multiple sets of evangelists in this course.
Engage
Create strategies to engage your customers to turn them into Evangelists. Define, evaluate and document the personas of your Evangelists. Create multiple engagement strategies based on what motivates each persona.
Empower
Activate your Evangelists with the right tools and resources to speak about your company. You've identified and engaged your Evangelists. Now it's time to gather testimonials, equip them with stories, connections, and necessary tools to refer your business to others.
Amplify
Evaluate strategies to amplify your Evangelists' voices to create more Evangelists. Now that we have Evangelists out in the world, let's celebrate them and increase their brand affinity. Use this excitement to create a new revenue-generating flywheel.
Evangelist-Led Growth
Neil Weitzman
James Winter
Dalton Van Hatchet
Founder & CEO - Chief Evangelist Consulting, Start-up Advisor
👋 Leslie has over 20 years of leadership experience in community, customer success, sales, and entrepreneurship. She was VP of Member Success and the first executive hire for Pavilion, a global membership community focused on go-to-market executives. She built the playbook that created evangelists out of its members and helped grow the community from 2K - 10K members in under two years.
Leslie is passionate about the value of connection and evangelism in business. She founded Chief Evangelist Consulting to bring the power of Evangelist-Led Growth and community to the forefront in B2B SaaS.
Connect with Leslie on LinkedIn.
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2-3 hours per week
Monday, April 10th
1:00pm - 2:00pm EST
Module 1: Identity - Learn how to identify your Evangelists and meet your cohort
Wednesday, April 12th
1:00pm - 2:00pm EST
Module 2: Engage - Create strategies to engage your customers to turn them into Evangelists
Friday, April 14th
1:00pm - 2:00pm EST
Optional Office Hours - Join your cohort to ask questions, brainstorm, and work on projects together.
Monday, April 17th
1:00pm - 2:00pm EST
Module 3: Empower - Activate your Evangelists with the right tools and resources to speak about your company
Wednesday, April 19th
1:00pm - 2:00pm EST
Module 4: Amplify - Evaluate strategies to amplify your Evangelists' voices to create more Evangelists
Friday, April 21st
1:00pm - 2:00pm EST
Optional Office Hours - Join your cohort to review your project and celebrate the end of two great weeks.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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