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The Course Design Accelerator

9.5

(10 ratings)

·

4 Weeks

·

Cohort-based Course

Learn from 20+ years of online course design experience. Use a course design framework proven to deliver learner joy & impact.

Hosted by

Dr Philippa Hardman | Creator & Founder - DOMS™️ | Cambridge University Scholar | Chief Academic Officer | Award Winning Course Designer

Course overview

Design your course using product methods & learning science, not guess work

Get hands-on & design an online course using the game-changing DOMS™️ Course Market Fit playbook. Get coached by an award winning designer of online, hybrid & in the flesh courses.


"Genuinely the best online course I have ever experienced - it will resonate forever.”

Who is this course for?

01

Aspiring Course Creators - you want to monetise what you know & love & scale your impact by designing stand-out online courses

02

Established Course Creators - you want to optimise your online course for learner attraction, motivation & impact

03

Instructional Designers - you want to bake learning science into your process to lead in your field

Accelerator Summary

Design & Ship with Confidence


Take the guess work out of course design.


Use a course design playbook & pre-tested formats proven to deliver Course Market Fit. 10X levels of learner attraction, motivation & completion, whatever your course type.

Hands-On By Design


Learn from doing & shipping, not sitting & listening.


Ship three projects using seven frameworks & leave with a tonne of experience & confidence, as well as a designed course.

Connected By Design


Communities, not islands.


Join a carefully curated cohort of like-minded people, support one another, hold one another to account & build your network as well as your knowledge & skills.

Take-Away Skills for Life


Learn once, rinse & repeat.


Leave with a process & the frameworks you need to build a suite of high-yield, high impact courses.

9.5

(10 ratings)

See what people are saying

        This is genuinely is the best online course I have ever experienced - it will resonate with me for a lifetime. It's helped me to develop & validate my course design skills and for the first time I feel truly competent as a course designer. I am so inspired and full of ideas and drive right now!
Michelle Mitchelle

Michelle Mitchelle

Design Specialist, Learnlight
        This course is amazing. It had an immediate impact on my business & gave me the confidence to design and build courses learners want and need. Phil is so generous with feedback and expert insights. This course has already paid for itself five times over & counting. Thanks, Phil!
Hannah Palin

Hannah Palin

Director of Learning, Digital Learning Design
        I’ve been teaching for 7 years, both at my own business and at universities like Harvard and ESCP. I wish I had done this program earlier! Super, super valuable 👍🏻.
Gianluca Mauro

Gianluca Mauro

Founder & CEO, AI Academy
        Using a course design process (DOMS™️) rooted in decades of learning science research & product expertise has been transformative for my L&D programme. Here is your opportunity to learn from the best.
Renee Guilbault

Renee Guilbault

Principal & Founder, Essayer Food Consulting

Welcome & Intro (Class of October '22)

Design | Ship | Validate | Launch

01

Week 1 - Project 1: Discovery


Use the Niche Finder & Learner Transformation Frameworks to find your superpower, deep-dive your learners' pain & optimise your course value prop & format for course market fit.


⏰ ~90 mins prep + 90 min live class, 3.30-5 PM UK Weds Nov 23rd

02

Week 2 - Project 2: Objectives & Mapping


Use the ABC Objectives Builder & Edge of Possible Framework to write & sequence your course objectives in a way that optimises your course experience for your learners.


⏰ ~90 mins prep + 90 min live class, 3.30-5 PM UK Thursday Dec 1st


03

Week 3 - Project 3: Storyboarding


Use the Course Format Framework to design a course experience that resolves pain, delivers delight & achieves course market fit.


⏰ ~90 mins prep + 90 mins live class, 3.30-5 PM UK Thursday Dec 8th

04

Week 4 - Project 4: Marketing


Use the Landing Page Optimiser & Course Marketing Framework to get ready to market & validate your course with your learners.


⏰ ~90 mins prep + 90 mins live class, 3.30-5 PM UK Thursday Dec 15th

Meet Your Instructor

Dr Philippa Hardman | Creator & Founder - DOMS™️ | Cambridge University Scholar | Chief Academic Officer | Award Winning Course Designer

Dr Philippa Hardman | Creator & Founder - DOMS™️ | Cambridge University Scholar | Chief Academic Officer | Award Winning Course Designer


Hello 👋 I’m Phil and I’m obsessed with a wicked problem.


Millions of people designed online courses in the last decade, but there’s a problem: online learning is broken.


As the number of online courses proliferates, average drop out rates flatline @ a staggering 97%.


I've spent 20+ years researching & testing the formula for online course success


Along the way, the most important thing I have learned is that the #1 killer of online courses is a lack of Course Market Fit.

____


Course Market Fit: your target customers are buying, using & telling others about your course in numbers large enough to drive growth & profitability.


  • Great ideas don't guarantee Course Market Fit.
  • Deep expertise of the subject doesn’t ensure Course Market Fit.
  • Great marketing is not a substitute for Course Market Fit.


Online courses fail when:

  • They are “nice to have", but not compelling & urgent
  • They don’t meet a “hair on fire” need
  • The user experience doesn't deliver on the value prop [think: death by content + quiz]
  • They are marketed in the wrong way, to the wrong people


Online courses win when:

  • They cover topics that are compelling & urgent - be the aspirin, not the vitamin
  • They meet a user-defined need - work outside in, not inside out
  • They deliver a meaningful experience - design & deliver connection & outcomes, not content
  • They are marketed with intention - sell to the right users, in the right way, in the right place


__________


More About Me:


Creator of the DOMS™️ Design Engine > translating the science of product & learning into an easy to apply design framework to drive Course Market Fit & help fix the Great Online Learning Problem


⇨ Post-doc Researcher @ Cambridge University & Harvard > committed geek about all things digital pedagogy & learning science


⇨ Former VP Learning @ Aula > led the world’s largest & most successful digital learning design projects which impacted the outcomes of thousands of learners


⇨ Former Chief Learning Officer @ Construct > designed hundreds of digital learning experiences, including Oxford University’s first & most successful MOOC


⇨ Mentor & Influencer > recognised leader in the field of pedagogy-first learning design alongside innovators like Minerva


Follow me on Substack!

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The Course Design Accelerator

Learning is better with cohorts

Learning is better with cohorts

Active, not passive

The Course Design Accelerator is high-touch & hands-on by design. We'll learn by doing, working through each step of the DOMS™️ framework together as a team.

Learn with a cohort of peers

Learn alongside & in collaboration with Phil & people like you

Join a community of people like you

Surround yourself with like-minded people who want to grow alongside you

Frequently Asked Questions

What is the DOMS™️ Design Engine & Playbook?
Can the accelerator help me to design a fully async and/or large scale online course?
Could the accelerator help me to design a hybrid rather than a fully-online course?
Can I design a course for any platform?
How much does the accelerator cost?
Is there a payment plan?
When will the resources & community be available?
What happens if I can’t make the live sessions?
I can't attend the accelerator - how I can learn more about how to design great courses?
What do I do if I have a question about the bootcamp?
What is Course Market Fit?
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Be the first to know about upcoming cohorts

The Course Design Accelerator