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The B2B Startup Accelerator Program

6 Weeks

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Cohort-based Course

Get from idea to your first 10 customers & build a successful product business in B2B

Hosted by

Étienne Garbugli

3x B2B Startup Founder | Author of Lean B2B: Build Products Businesses Want

Course overview

Learn to Build a Product Business in B2B

A live, hands-on course taking you through the ideation, validation, and iteration of your very own B2B startup.


You'll learn to build a B2B startup following a process used by thousands of B2B entrepreneurs (Loopio, Flutura, Knoetic, and many many more).

Who this course is for

01

B2B Entrepreneurs & Aspiring Founders

All exercises and lessons included were carefully selected with their needs and realities in mind.

02

Service Companies

Service providers looking to "productize" their expertise or to create add-on products in their markets will also benefit.

03

B2B Product Managers in Early-Stage Startups

Product leaders will learn a validation process they'll be able to use right away.

More specifically, you'll learn to...

Find a business idea & test it with real customers

You'll work through a series of exercises to identify the right opportunity for you (and your team). You'll learn to break your validation process into clear tasks. You'll also learn to test the market potential of your idea.

Create the right value proposition

You'll learn to identify customer needs, create a compelling value proposition, and put together a strong offer. You'll learn to iterate its impact by working with real prospects.

Close pre-sales & get validation

Selling to businesses is not like selling to consumers. The course will keep you focused on the techniques and strategies that are working with B2B buyers today. You'll learn to close sales and get validation.

Make real progress with a startup

You'll learn to recognize the signs of positive progress in a startup. You'll also learn to identify when a change of strategy is required. The course will help you find traction in the market.

See what course alumni are saying

        I’m still applying the concepts I learned from the course every day. The course gave me a clear strategy for validating product/market fit within businesses. Very practical, highly recommended!
Stephan Huez

Stephan Huez

Wiser Hare Founder & CEO
        This course helped me structure and define the opportunity I was pursuing. I thought the content of the course was really practical, and feel it saved me a lot of time and effort with my venture. Highly recommended.
Tim Gregory

Tim Gregory

Strategy Director
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Who is teaching the program

Étienne Garbugli

Étienne Garbugli

Lead instructor @ Lean B2B

Étienne Garbugli is a 3-time startup founder (Flagback, HireVoice and Highlights), the author of Lean B2B: Build Products Businesses Want, and a recognized customer research expert.


Thousands of entrepreneurs around the world are using The Lean B2B Methodology to build and establish successful product businesses in B2B.

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Course content

01

IDEATION

We'll discuss the major differences between Business to Business (B2B) and Business to Consumer (B2C) product/market validation. We'll look at examples of successful validation in B2B, go through a series of ideation and pre-validation exercises, and set a vision for success.


By the end of the week, you'll have fleshed out a business idea.

02

CUSTOMER DISCOVERY

We'll select markets to explore, start contacting prospects to capture needs and learn about their situations, and we'll learn how to do customer interviews in B2B.


In the following week, you'll get out of the building to interview real prospects and start learning.

03

VALIDATION

We'll analyze the data collected during the interviews, challenge our assumptions, lock in on an opportunity, flesh out an early value proposition, and craft a pre-sale offer.


In the following week, you'll start reaching out to prospects to close pre-sales based on your opportunity.

04

GROWTH

We'll re-evaluate the progress made thus far, make adjustments, and create a plan to land the first 10 customers for your business.


By the end of this session, you'll have a clear idea of what to do next. You'll be able to keep receiving feedback from me and the group via the course community.

Course schedule

4-8 hours per week
  • Session 1 – Ideation: Thursday, Oct 27

    1:00pm - 3:00pm EST

  • Session 2 – Customer Discovery: Thursday, Nov 3

    1:00pm - 3:00pm EST

  • (Optional) Office Hours: Thursday, Nov 10

    1:00pm - 3:00pm EST

  • Session 3 – Validation: Thursday, Nov 17

    1:00pm - 3:00pm EST

  • (Optional) Office Hours: Thursday, Nov 24

    1:00pm - 3:00pm EST

  • Session 4 – Growth: Thursday, Dec 1

    1:00pm - 3:00pm EST

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Frequently Asked Questions

Do I need a business idea to join?
What happens if I can’t make a live session?
I'm working full-time, what's the expected time commitment?
How long will the course material be available?
Can I expense the purchase in my company?
What’s the refund policy?
I still have questions!
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