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The B2B Startup Accelerator Program

6 Weeks

Cohort-based Course

Get from idea to your first 10 customers & build a successful product business in B2B

The B2B Startup Accelerator Program

6 Weeks

Cohort-based Course

Get from idea to your first 10 customers & build a successful product business in B2B

Hosted by

Étienne Garbugli

3x B2B Startup Founder | Author of Lean B2B: Build Products Businesses Want

Étienne Garbugli

3x B2B Startup Founder | Author of Lean B2B: Build Products Businesses Want

Course overview

Learn to Build a Product Business in B2B

A live, hands-on course taking you through the ideation, validation, and iteration of your very own B2B startup.

You'll learn to build a B2B startup following a process used by thousands of B2B entrepreneurs (Loopio, Flutura, Knoetic, and many many more).

Who this course is for

B2B Entrepreneurs & Aspiring Founders

All exercises and lessons included were carefully selected with their needs and realities in mind.

Service Companies

Service providers looking to "productize" their expertise or to create add-on products in their markets will also benefit.

B2B Product Managers in Early-Stage Startups

Product leaders will learn a validation process they'll be able to use right away.

B2B Entrepreneurs & Aspiring Founders

All exercises and lessons included were carefully selected with their needs and realities in mind.

Service Companies

Service providers looking to "productize" their expertise or to create add-on products in their markets will also benefit.

B2B Product Managers in Early-Stage Startups

Product leaders will learn a validation process they'll be able to use right away.

More specifically, you'll learn to...

Find a business idea & test it with real customers

You'll work through a series of exercises to identify the right opportunity for you (and your team). You'll learn to break your validation process into clear tasks. You'll also learn to test the market potential of your idea.

Create the right value proposition

You'll learn to identify customer needs, create a compelling value proposition, and put together a strong offer. You'll learn to iterate its impact by working with real prospects.

Close pre-sales & get validation

Selling to businesses is not like selling to consumers. The course will keep you focused on the techniques and strategies that are working with B2B buyers today. You'll learn to close sales and get validation.

Make real progress with a startup

You'll learn to recognize the signs of positive progress in a startup. You'll also learn to identify when a change of strategy is required. The course will help you find traction in the market.

See what course alumni are saying

I’m still applying the concepts I learned from the course every day. The course gave me a clear strategy for validating product/market fit within businesses. Very practical, highly recommended!

Stephan Huez

Wiser Hare Founder & CEO

This course helped me structure and define the opportunity I was pursuing. I thought the content of the course was really practical, and feel it saved me a lot of time and effort with my venture. Highly recommended.

Tim Gregory

Strategy Director

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