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Learn to Build Products Businesses Buy

New
·

5.5 Weeks

·

Cohort-based Course

Get from idea to your first 10 customers & build a successful product business in B2B

Hosted by

Étienne Garbugli

3x B2B Startup Founder | Author of Lean B2B: Build Products Businesses Want

Course overview

Learn to Build a Product Business in B2B

A live, hands-on course taking you through the ideation, validation, and iteration of your very own B2B startup.


You'll learn to bring new, innovative products to market following a process used by thousands of B2B entrepreneurs (Loopio, Flutura, Knoetic, and many many more).

Who this course is for

01

B2B Entrepreneurs & Aspiring Founders

All exercises and lessons included were carefully selected with their needs and realities in mind.

02

Service Companies

Service providers looking to "productize" their expertise or to create add-on products in their markets will also benefit.

03

B2B Product Managers in Early-Stage Startups

Product leaders will learn a validation process they'll be able to use right away.

More specifically, you'll learn to...

Break up validation into clear steps

There's a difference between being busy, and making progress in startups. The course will provide you with a framework to identify what actions to focus on each step of the way. You'll learn to break your validation process into clear tasks.

Create the right value proposition

You'll work through a series of exercises to identify the right opportunity for you (and your team). You'll also create a compelling value proposition and learn to test and iterate its impact with real prospects.

Test your business idea with real customers

Selling to businesses is not like selling to consumers. The course will keep you focused on the techniques and strategies that are working with B2B buyers today. You'll learn to avoid common pitfalls, and overcome objections.

Evaluate the progress made

You'll learn to recognize the signs of positive progress in your startup. You'll also learn how to identify when a change of strategy is required. The course's core objective is to help you find traction in the market.

See what course alumni are saying

        I’m still applying the concepts I learned from the course every day. The course gave me a clear strategy for validating product/market fit within businesses. Very practical, highly recommended!
Stephan Huez

Stephan Huez

Wiser Hare Founder & CEO
        This course helped me structure and define the opportunity I was pursuing. I thought the content of the course was really practical, and feel it saved me a lot of time and effort with my venture. Highly recommended.
Tim Gregory

Tim Gregory

Strategy Director
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Join an upcoming cohort

Learn to Build Products Businesses Buy

Cohort #1

$999 USD

Dates

Oct 20 - Nov 24, 2022

Payment Deadline

Oct 18, 2022

Who is teaching this course

Étienne Garbugli

Étienne Garbugli

Lead instructor @ Lean B2B

Étienne Garbugli is a 3-time startup founder (Flagback, HireVoice and Highlights), the author of Lean B2B: Build Products Businesses Want, and a recognized customer research expert.


Thousands of entrepreneurs around the world are using The Lean B2B Methodology to build and establish successful product businesses.

A pattern of wavy dots
Join an upcoming cohort

Learn to Build Products Businesses Buy

Cohort #1

$999 USD

Dates

Oct 20 - Nov 24, 2022

Payment Deadline

Oct 18, 2022

Course content

01

IDEATION

We'll discuss the major differences between Business to Business (B2B) and Business to Consumer (B2C) product/market validation. We'll look at examples of successful validation in B2B, go through a series of ideation and pre-validation exercises, and set a vision for success.

02

CUSTOMER DISCOVERY

We'll select markets to explore, start contacting prospects to capture needs and learn about their situations, and we'll learn how to do proper customer interviews in B2B.


In the following week, you'll get out of the building to interview real prospects for your own startup.

03

VALIDATION

You'll analyze the data collected during the interviews, lock in on an opportunity, flesh out an early value proposition, and craft a pre-sale offer. Although we won't be doing pre-sales during the course, we'll try to simulate real-world conditions as much as we can.

04

ITERATION

You'll flesh out you early product, come up with a strategy for building a minimum viable product (MVP), and learn how to iterate its value with early customers until you find product/market fit.

Course schedule

4-8 hours per week
  • Session 1 – Ideation: Thursday, Oct 20

    1:00pm - 3:00pm EST

  • Session 2 – Customer Discovery: Thursday, Oct 27

    1:00pm - 3:00pm EST

  • (Optional) Office Hours: Thursday, Nov 3

    1:00pm - 3:00pm EST

  • Session 3 – Validation: Thursday, Nov 10

    1:00pm - 3:00pm EST

  • Session 4 – Iteration: Thursday, Nov 17

    1:00pm - 3:00pm EST

  • (Bonus) Next Steps & Q&A: Thursday, Nov 24

    1:00pm - 3:00pm EST

A pattern of wavy dots
Join an upcoming cohort

Learn to Build Products Businesses Buy

Cohort #1

$999 USD

Dates

Oct 20 - Nov 24, 2022

Payment Deadline

Oct 18, 2022

Frequently Asked Questions

Do I need a business idea to join?
What happens if I can’t make a live session?
I'm working full-time, what's the expected time commitment?
How long will the course material be available?
Can I expense the purchase in my company?
What’s the refund policy?
I still have questions!
A pattern of wavy dots
Join an upcoming cohort

Learn to Build Products Businesses Buy

Cohort #1

$999 USD

Dates

Oct 20 - Nov 24, 2022

Payment Deadline

Oct 18, 2022

$999 USD

New
·

5.5 Weeks