We'll discuss the major differences between Business to Business (B2B) and Business to Consumer (B2C) product/market validation. We'll look at examples of successful validation in B2B, go through a series of ideation and pre-validation exercises, and set a vision for success.

By the end of the week, you'll have fleshed out a business idea.

We'll select markets to explore, start contacting prospects to capture needs and learn about their situations, and we'll learn how to do customer interviews in B2B.

In the following week, you'll get out of the building to interview real prospects and start learning.

We'll analyze the data collected during the interviews, challenge our assumptions, lock in on an opportunity, flesh out an early value proposition, and craft a pre-sale offer.

In the following week, you'll start reaching out to prospects to close pre-sales based on your opportunity.

We'll re-evaluate the progress made thus far, make adjustments, and create a plan to land the first 10 customers for your business.

By the end of this session, you'll have a clear idea of what to do next. You'll be able to keep receiving feedback from me and the group via the course community.