Become a kick-ass marketing leader - Build a top performing growth team
5 Weeks
·Cohort-based Course
A collaborative course to get you from marketer to effective marketing team manager in only 4 weeks.
Become a kick-ass marketing leader - Build a top performing growth team
5 Weeks
·Cohort-based Course
A collaborative course to get you from marketer to effective marketing team manager in only 4 weeks.
Hosted by
Oren Greenberg
CMO. Scaling companies such as: Lenovo, Canon, Peakon, Nutmeg & Sweatcoin.
Course overview
Bring your marketing team to the next level & boost your career growth
During this course, you will learn how to leverage proven frameworks and experience-based insights for better communication, effective decision making and much more to become a successful marketing leader. Join other marketers and practice how to tackle top leadership challenges.
Who is this course for
01
You lead a marketing team. You want to manage your team more effectively and hit company objectives.
02
You want to grow your career by becoming a successful team leader. You want to improve your communication skills to increase your influence.
03
You are a new manager. You want to join a community of peers, learn from shared experiences and increase your network.
Key outcomes
Adapting Your Management Style for Better Results
- You will learn how to avoid common myths about management while identifying the top goals that will determine your success as a leader.
- You will discover how to understand the needs and values of your team members' so you can make the most of their skills.
Aligning Goals for Effective Decision Making
- You will be able to effectively set out goals for you and your team while ensuring alignment with the broader company objectives. Knowing this will help you consistently grow your business and your career.
Improving Communication to Face Top Managerial Challenges
- You will be able to mitigate conflict in the workplace and minimise pushbacks by implementing advance communication.
- You will be able to better respond to unexpected situations or questions by turning the unknown into an opportunity.
Trusting Your Team to Increase Output
- You will learn how to avoid micromanagement and give more autonomy to your team. This will help you increase results, value and trust.
- You will boost team engagement and results through coaching and development while implementing an effective feedback model.
Become a kick-ass marketing leader - Build a top performing growth team
See what people are saying
Peter Kent
Saira Ashraf
Etai Rosen
Alan Wanders
Alberto Spinelli
Mark Quadros
Brian Hoary
Darryl Bowman
Daniel Hegarty
Terry Parsons
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Become a kick-ass marketing leader - Build a top performing growth team
Meet your instructor
Oren Greenberg
Growth advisor, investor & fractional CMO with over 20 years in marketing.
Now, half my time is split working with FTSE 250 companies such as Canon, Investec Bank & Lenovo. The other half supporting some of the world's fastest scale-ups.
I've lead +35-person growth teams. Working with 5 of the top 100 startups in the UK at any given time.
I’ve been featured/contributed to over 100 leading marketing publications. Including Entrepreneur.com, Forbes, Content marketing institute, Smart Insights, The Startup Hackernoon and eConsultancy.
I also invest in businesses with a combined portfolio value of +£100mil.
For publications, podcasts & case studies I’ve contributed to see: Kurve.co.uk
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Become a kick-ass marketing leader - Build a top performing growth team
Course syllabus
01
Start with Knowing Your Management Style
- Debunk common management misconceptions.
- Identify your top managerial responsibilities.
- Collaborate with your peers and learn how to allocate resources more effectively by identifying your team’s needs using the Non Violent Communication method.
- Get insights on what is and isn’t working in other businesses.
02
Goal Setting, Alignment & Effective Decision Making
- Learn how to define your goals even when your boss didn’t tell you what they are.
- Set your team's objectives to ensure alignment and increase output.
03
Managerial Communication: Top Challenges
- Learn how and when to involve your team in decision making.
- Find out what to do when your decisions are challenged.
- Master a 3 steps framework to address conflict at work.
- Learn how to communicate changes in advance to boost team engagement, trust and performance.
- Practice how to respond to unexpected situations.
04
Experimentation, Team Autonomy & New Ideas
- Implement a 5 steps method to help your team members take on greater responsibility.
- Learn how to run effective brainstorming sessions that generate better ideas.
- Exchange insights on the tangible benefits of increasing team value.
- Discover an effective feedback model that prioritises results over feelings.
Course schedule
1-hour weekly call. 4 weeks.
Nov 14, 2022
Kick off date.
Fridays & Tuesdays
2:00pm - 3:00pm GMT
Weekly zoom calls for collaborative work with other marketers.
Weekly projects
1-2 hour per week
Additional course material for you to read in your own time.
Office Hours
4:00pm Tues & Friday
Optional office hours. Book time to ask questions or get specific feedback from Oren.
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Become a kick-ass marketing leader - Build a top performing growth team
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you