Write Copy That Sells

Copywriting is a superpower in the digital economy. Explore 25 digital formats, 200+ live examples.

Krishna Kumar


Krishna Kumar

A pattern of wavy dots

Learn to make your writing work for you. Writing has leverage. Learn the hacks and tools in 5 days.

See what people are saying

        Wish I had taken this course earlier. I'd have made such a great impact at my work for myself and my clients. Terrific value per minute.
Digital Marketer
        The multiple examples really made it easy to understand. I can definitely be applying the ideas and points for my upcoming projects.
Content Marketing Head

Who is this course for


Leaders who want to write copy effectively.


Independent Professionals who want to increase income.


Copywriting Aspirants who want to start a progressive career.

Topics covered

Overcoming writer's block

It is the hardest part. To start. 95% of people do not go beyond that. How to start instantly.

Writing for each context

Each context has a way to put the words together. The tone, fluidity, quirkiness, and conviction. Context is everything.

The secret sauce of effective writing

200+ live examples, community, and practice. Come out in 5 days with terrific actionable.

Writing in various digital formats

From writing an email to an investor to texting someone to nudge - we will cover 25+ digital formats.

Proven frameworks in copywriting

Knowing and applying time-tested copywriting frameworks can help instantly to start even for someone totally new to this.

Meet your instructor

Krishna Kumar
Krishna Kumar

Entrepreneur, digital creator, and writer.

Author of 'Between Genes and Memes' - a book on critical thinking - celebrated by TED speakers, investors, and leaders as an essential read on critical thinking.

Sought-after speaker and educator on design thinking, storytelling, digital economy models, and emerging trends to watch out for.

CEO of GreenPepper, a boutique consulting company doing super-niche projects on talent, marketing, and innovation.

Advisor to startups and CEOs

Course syllabus


Copywriting across platforms

This is all about discovering the types of copywriting for proposals, pitch deck, email, landing pages, LinkedIn bio, advertisements, Facebook carousels, Typeforms, and mobile interfaces. We are going to discover 20+ formats of copy required, from Amazon copy descriptions to YouTube video titles.


Structured writing to kill

The robust copywriting frameworks that never fail you. These are proven methods of writing that work to make users take action. Packed with principles from behavioral psychology, this module is all about copywriting structures that you can master to go for a kill.


Writing to drive action

Copy is to convert. To make the reader take action. How to make it compelling enough. Be it the copy in the Amazon product page, or UX copy in a mobile app or email copy meant to make users reply or even a cold message to a high-profile speaker inviting them to a virtual event.


Engineering a terrific copy

Building a personalized copywriting system that works. Here are the practice hours. Cohort members write together, learn from each other, build copy together, try in actual markets, get feedback, and level up. We will root for each other, and come up with a brilliant copy and test it in the markets.


Writing day

Each cohort member shares copywriting experience, insights and shares their secret sauce - goldmine to be tapped. Get ready. Get your copy upvoted by other members, get brutally honest feedback to learn better. We are rooting for you.

Join for a copywriting camp with amazing people

Join for a copywriting camp with amazing people

Learning is better with cohorts

Learning is better with cohorts
Active learning, not passive watching

This course focuses on live workshops and hands-on projects

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

Frequently Asked Questions

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