NOTE: this is designed for private classes of at least 40 people. You pick the dates. Sign-up for the waitlist and reply to the email if you are interested in scheduling a class.

This is about 6 hours of content taught over an 8-hour day (with breaks).

The costs are detailed in https://bit.ly/ABCourseBulkDiscounts under "Essentials" class.

For the flagship live class, visit https://bit.ly/ABClassRKFlagship (Maven doesn't allow making this link clickable, so please copy-paste).

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Through multiple real examples of well-run experiments and real stories at Microsoft, Amazon, and Airbnb, you will see the humbling reality that we are terrible at assessing the values of ideas.

Trivial changes can be surprisingly useful, whereas large efforts often fail. A/B testing allows you to evaluate changes and accelerate innovation by building Minimum Viable Products and Features (MVPs). The organization becomes evidence-based and humbler, as it adopts and learns to use evidence from the gold standard in science: the controlled experiment.

You will understand the challenges in designing and running trustworthy controlled experiments, or A/B tests, including the importance of the Overall Evaluation Criterion (OEC), scaling, pitfalls, and Twyman's law.

Learn the essentials of A/B testing by watching easy-to-consume videos at your own pace, ask questions on the Maven questions channel, and attend two interactive one-hour sessions for fun polls and Q&A.