Brand for Growth-Stage Leaders
4.8 (25)
4 Weeks
·Cohort-based Course
25+ proven templates from hypergrowth startups: Get executive buy-in, build winning campaigns, and prove brand value from day one
Brand for Growth-Stage Leaders
4.8 (25)
4 Weeks
·Cohort-based Course
25+ proven templates from hypergrowth startups: Get executive buy-in, build winning campaigns, and prove brand value from day one
Previously at
Course overview
Inside Look: Building Multi-Billion Dollar Tech Brands
Want the exact playbook I used to scale brand at Brex and Notion? I'm opening up my complete toolkit—the frameworks, templates, and strategies that helped transform startups into category leaders worth $10B+.
Where you are now:
You're a brand or marketing leader juggling daily execution with long-term vision. Fighting for alignment while delivering results. Balancing need-it-now demands with strategic thinking.
I've been there. As Brex's first marketing hire and former head of global brand at Notion, I learned what it takes to build lasting brands in hypergrowth environments. Now I'm sharing everything—including what worked, what failed, and what I wish I'd known sooner.
This course is for you if:
• You've outgrown generic brand playbooks and need battle-tested strategies
• You're ready to evolve from tactical executor to strategic leader
• You want to speak the language of growth and revenue
• You aim to build brand equity, not just ship campaigns
• You need frameworks for earning cross-functional buy-in
What you'll get from me:
The real inside tools
• Step-by-step methods for winning executive buy-in
• Campaign briefs (and templates) that drove 30% awareness growth
• Resource planning docs that scaled through company growth from 50 to 1,500 employees
• Implementable Notion templates for everything from brand refreshes to customer surveys
• Frameworks for messaging, resourcing, and strategic planning
Direct support & community
• 1:1 consulting sessions to tackle your specific challenges
• Real-time feedback on your projects and strategies
• Always-on Q&A access to me and your cohort
• A network of peers facing similar challenges
• Lifetime access to course materials and updates
The Experience
Join an intimate cohort of ambitious brand leaders for 4 weeks of intensive, practical learning. You'll walk away with:
• Concrete tools to implement immediately
• Strategic frameworks to guide long-term decisions
• Confidence to lead brand at the executive level
• A toolkit that scales as your company grows
Limited to 15 seats per cohort to ensure personalized attention.
For Early & Growth-Stage Brand Leaders
01
VPs & heads of Marketing at fast-changing companies developing your brand strategy and growth levers alongside founders & C-suite
02
Mid- to senior-level brand marketing ICs ready to find your path to leadership and up-level your org's brand strategy
03
Experienced marketing leaders seeking to refresh and deepen your tactical approach to modern brand strategy and campaigns
04
Senior leaders who are experts in other areas of marketing, like PMM or Growth, and want to get stronger in Brand
05
⚠️ This is not a Branding 101 course—we're going beyond the fundamentals and deep into daily operating rhythms
What you’ll get out of this course
25+ real-life templates for scaling a world-class brand (that you can use right away)
You'll get total access to my paid and unreleased Notion templates, created from the frameworks I've developed over 10+ years of operating brands at growing tech companies like Gusto, Brex, and Notion—plus my in-depth voiceover and context on how to get the most from them.
Create the buy-in & alignment you need to build a loved brand that drives growth
Apply actionable brand measurement strategies at all stages of growth, yielding insights you can actually use. Proactively navigate conversations with senior leadership so they invest in brand, keeping the brand front and center throughout organizational shifts & planning cycles.
Build award-winning, recognizable brand campaigns that also boost morale—not burn teams out
Analyze and level up your team's abilities in developing and executing global, brand-led growth campaigns that involve all key functions of marketing: PMM, social, content & community, and growth marketing—with or without agency support.
Confidence in surviving—and piloting—critical moments, like rebrands
Practice tactical approaches to leading through major moments of change, especially rebrands—that you can also apply in strategic pivots, brand refreshes, reorgs, or roadmap/audience changes. Change management is just one of the critical skills we'll practice.
This course includes
2 interactive live sessions
Lifetime access to course materials
46 in-depth lessons
Direct access to instructor
14 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Brand for Growth-Stage Leaders
Course syllabus
Week 1
Course Introduction
Brand Opportunities
Week 2
Apr
25
Booking Link | 1:1 Consulting Session (1/2) | Brand for Growth-Stage Leaders
Brand Alignment
🔓 Bonus: Leading a Rebrand
🔓 Bonus: Brand Guidelines Library
Week 3
Brand Resourcing
Brand Campaigns
🔓 Bonus: Makeover Your Marketing Calendar
🔓 Bonus: Access My Tech Vendor Roster
Week 4
May
9
Booking Link | 1:1 Consulting Session (2/2) | Brand for Growth-Stage Leaders
Brand Insights
🔓 Bonus: Interview Questions for Brand Leaders
Bonus
🔓 Bonus: Resume Review
4.8 (25 ratings)
What students are saying
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Meet your instructor
Kira Klaas
VP, Corporate Marketing & Global Brand (Later, Notion, Brex, Gusto)
Kira has over a decade of experience operating respected B2B & B2C tech brands and advising various early-stage startups. Her campaigns have been featured on AdWeek, Digiday, Business Insider, The Drum, and even ABC7 news.
She also partnered with Reforge to develop the 6-week Brand Marketing Program for early- to mid-career brand marketers, and serves as a mentor with First Round's Fast Track program.
Why this course:
"Leading brand orgs, teams, and project isn’t easy—most playbooks are out of date, don’t go deep enough, or don’t provide specific lived examples. Once I became a manager, I focused on taking what I’d learned over the years and turning it into scalable frameworks and playbooks that would help my team. Just like building a brand, nothing is ever "done"—it's an ever-changing landscape that we get to define together."
Join an upcoming cohort
Brand for Growth-Stage Leaders
Cohort 7
$1,697
Dates
Payment Deadline
Course schedule
4-6 hours per week
Self-paced lessons
2-3 hours per week
Each week features 1-2 modules plus bonus content. Each module includes a mix of projects, lessons (long-form and video), and templates that you can use right away.
Practical projects
2-3 hours per week
Each module pairs with a handful of practical projects, worksheets, or reflections to help bring the course content to life. Every project is an opportunity for discussion and feedback from Kira.
Office hours
Sign up each week
Join Kira for two live, 1:1 consulting sessions to ask questions about the course or get real-time feedback or advice. Kira will also respond to questions and provide feedback throughout the cohort async.
🕘 Tuesdays, between 9am-12pm PT / 12pm-3pm ET
Download my Strategy Frameworks Library | Notion Template ($27 off)
In this course, you'll find several of my paid frameworks. You can preview a few over at notion.so/@kira!
I love this strategy framework library in particular. When you need to communicate an idea, a strategy, or a goal, use one of these tried-and-true strategy and communications frameworks, easy to pop into any product launch doc, campaign brief, or other project where you need to get a point across. This template contains 9 pre-built strategy frameworks and examples for how to use them. I use these in conjunction with my Brand Campaign Framework.
Get the Notion Template
Learn from a real expert and peers
Hands-on, personalized learning
Take advantage of personal, one-on-one consulting with the course instructor to dive deep into specific challenges you're facing
Live feedback on projects
Get real-time feedback on any project you submit—projects are designed to be applied to your real work, right now
Learn with a cohort of peers
Meet a community of like-minded brand leaders who want to learn and grow alongside you
Course FAQs
Join Kira's list
Sign up to be the first to know about course updates and other tactical resources from Kira.
Join an upcoming cohort
Brand for Growth-Stage Leaders
Cohort 7
$1,697
Dates
Payment Deadline