Branding Strategy for Growth-Stage Leaders

4.8

(9 ratings)

·

3 Weeks

·

Cohort-based Course

Take the growth-focused approach to Brand Leadership—with 20+ templates for getting buy-in, building campaigns, & proving your brand's value

Previously at

Notion
Brex
Gusto
Redbubble
Kiva

Course overview

Transform your brand org into one that leads, not follows

Brand operators, especially in growth-stage companies, are expected to ship new work and creative at the same time as developing the brand's core strategy and thinking on a long-term, strategic level. That's an extremely difficult balance—especially when alignment from the top and across the org is not a given.


The demands of your job mean coming up with winning creative, shipping brand campaigns, reporting on your results, and sourcing insights—all the while building a differentiated, consistent brand that can scale with the needs of the business... needs that are often changing all the time.


Building and growing respected tech brands—especially through the most challenging, up-and-down growth phases—is what I do best. I was Brex's #1 marketing hire and led Brex's successful rebrand. Most recently, I built out the global brand & campaigns team at Notion. I've coached hundreds of operators over my career, helping brands grow from $1B → $10B+ valuations and scaling from under 50 employees to over 1,000.


This cohort-based course is highly tactical, based on practical, real-life templates that you can use now to audit and 1) improve your brand org's communication, 2) revamp your internal processes, and 3) practically apply the hard-won methods of fast-growing, beloved tech brands—all of which will revitalize your leadership skills, over just a few weeks.



Course material includes:


Self-paced course content, live 1:1 consulting/office hours, project critique and feedback from Kira, an always-on Q&A channel, and 20+ Notion templates & resources—for you to use and take with you long after the cohort is complete. You will have lifetime access to all course materials.

For Early & Growth-Stage Brand Leaders

01

Mid- to senior-level brand marketing ICs ready to find your path to leadership and up-level your org's Brand function

02

Heads of marketing at early & growth-stage startups building out or optimizing your brand strategy alongside founders & C-suite

03

Experienced marketing leaders seeking to refresh and deepen your tactical approach to modern brand strategy and campaigns

04

Senior leaders who are experts in other areas of marketing, like PMM or Growth, and want to get stronger in Brand

05

⚠️ This is not a Branding 101 course—we're going beyond the fundamentals and deep into daily operating rhythms (read on for 101 resources)

What you’ll get out of this course

20+ real-life templates for scaling a world class brand (that you can use right away) 

You'll get free access to my paid and unreleased Notion templates, created from the frameworks I've developed over 10+ years of operating brands at growing tech companies like Gusto, Brex, and Notion—plus my in-depth voiceover and context on how to get the most from them.

Create the buy-in & alignment you need to build a loved brand that drives growth

Apply actionable brand measurement strategies at all stages of growth, yielding results you can actually use. Proactively navigate conversations with senior leadership so they invest in brand, keeping the brand front and center throughout organizational shifts & planning cycles.

Build award-winning, recognizable brand campaigns that also boost morale—not drag it down

Analyze and level up your team's abilities in developing and executing global, brand-led growth campaigns that involve all key sub-functions of marketing: PMM, content & community, and growth marketing—with or without agency support.

Confidence in surviving—and piloting—critical moments, like rebrands

Practice tactical approaches to leading through major moments of change, especially rebrands—that you can also apply in strategic pivots, brand refreshes, reorgs, or roadmap/audience changes. Change management is one of the critical skills we'll practice.

This course includes

2 interactive live sessions

Lifetime access to course materials

44 in-depth lessons

Direct access to instructor

15 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Post-Course

    Modules

    • 🔓 Bonus: Interview Questions for Brand Leaders

4.8

(9 ratings)

What students are saying

More from Kira's community

        Kira has proven to be an outstanding teacher, generously sharing her valuable insights with our cohort. Her templates and checklists on management and alignment will undoubtedly be instrumental, not only in crafting effective branding strategies but also in various aspects of my work. I look forward to applying these newfound skills and knowledge.
Tetiana B.

Tetiana B.

Marketing Specialist
        As Kira's former direct report, I can say that her brand strategy expertise and commitment to our team's growth were invaluable. Kira's mentorship was pivotal in shaping my career and fostering a culture of excellence.
Ryan P.

Ryan P.

Sr. Brand Manager
        Kira’s openness in sharing her thought process with vulnerability at work set her apart from other live event presenters. She didn’t just give a summary of what happened, but included what worked and what didn’t, which made her presentation the most relatable and compelling.
Leigh R.

Leigh R.

Brand Marketing Lead, Reforge Student
        Kira is a great presenter. She's honest and authentic, she talks in natural language that's easy to understand, and it was easy and interesting to follow her case examples.
Kseniya S.

Kseniya S.

Brand Marketing Manager, Reforge Student

Meet your instructor

Kira Klaas

Kira Klaas

Former Head of Brand at Notion, Director of Brand at Brex, Brand Strategist at Gusto & Redbubble

Kira has over a decade of experience operating respected B2B & B2C tech brands and advising various early-stage startups. Her campaigns have been featured on AdWeek, Digiday, Business Insider, The Drum, and even ABC7 news.


She also partnered with Reforge to develop the 6-week Brand Marketing Program for early- to mid-career brand marketers, and serves as a mentor with First Round's Fast Track program.


Why this course:


"Leading brand orgs, teams, and project isn’t easy—most playbooks are out of date, don’t go deep enough, or don’t provide specific lived examples. Once I became a manager, I focused on taking what I’d learned over the years and turning it into scalable frameworks and playbooks that would help my team. Just like building a brand, nothing is ever "done"—it's an ever-changing landscape that we get to define together."

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Course schedule

4-6 hours per week
  • Self-paced lessons

    2-3 hours per week

    Each week features 2-3 lesson modules plus bonus content. Each module includes a mix of written lessons, recorded video content, and templates that you can copy and use right away.

  • Practical projects

    2-3 hours per week

    Each module pairs with a handful of practical projects, worksheets, or reflections to help bring the course content to life and provide opportunities for discussion and feedback from Kira. Dive deep into one, or try them all!

  • Office hours

    2 hours per week

    Each week, join Kira for a live, 1:1 consulting session to ask questions about the course, or get real-time feedback or advice. Kira will also respond to questions and provide feedback throughout the cohort async.


    🕘 Tuesday, Week 1 and Week 3, between 9am-12pm PT / 12pm-3pm ET

Free resource

Top brand leaders are using these questions for interviewing and hiring

In the interview process—or during onboarding or at the start of a key project—what questions can you ask to gauge how a company’s leaders understand and prioritize brand—and avoid walking into a situation where you won’t be set up for success?


These are my strategic interview questions across 9 topics that probe across strategy alignment, governance, measurement, and brand acumen. The goal is to assess the organization's level of buy-in, openness to, and awareness of brand opportunities and gain insight into the easy wins or challenges that await.

Get the template in your inbox

Learn from a real expert and peers

Learn from a real expert and peers

Hands-on, personalized learning

Take advantage of personal, one-on-one consulting with the course instructor to dive deep into specific challenges you're facing

Live feedback on projects

Get real-time feedback on any project you submit—projects are designed to be applied to your real work, right now

Learn with a cohort of peers

Meet a community of like-minded brand leaders who want to learn and grow alongside you

Course FAQs

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