YouTube Camp - For Business and Leaders

10 Days


Cohort-based Course

Get personalized step-by-step guidance on how to build and grow a YouTube channel for your business or personal brand. No BS, just results.

Previously at

Roland Berger
Rocket Internet

Course overview

Unlock the full potential of a YouTube channel

Learn how to build and grow a YouTube channel that generates thousands of views, sales and even makes people want to work for you

Choose a positioning for your YouTube channel that ensures low competition and high viral potential

Decide on a content strategy that will not only generate thousands of views - but also views that convert into customers

Learn how to build a community that loves you, your company and provides close feedback loops

Learn how to recruit the world's best talent with a YouTube channel - for your YouTube channel AND for your business

Make a plan on how to optimize processes so that managing a channel and making great videos takes as little time as possible

Uncover how the best YouTubers produce Netflix-like content quality - and how you can do it, too

Along with live class sessions, the course includes 1:1 coaching sessions and flexible office hours to ensure each student gets deeply personalized support for their YouTube ambitions.

🔴Video recording of all live sessions available via Maven platform

🧑‍🏫Work through each lesson at your own pace with recorded content

📘Several bonus materials for download, such as Kevin's workshop speech 'How to build a YouTube Empire'

📄Class slides as a PDF

Kevin and his company Deus Media Group have been building YouTube channels for ourselves and clients for years. This class distills their experience for you to apply it to your own YouTube goals.

Who is this course for


Business Owners who want to generate leads for their business through YouTube / doesn't matter if you already have a channel or not


Marketing Executives who want to take their company's channel to the next level (yes, 90% of corporate channels are bad...)


Personal Brand Builders who want to use YouTube to gain followers, build massive income, and foster a loyal community.

What you’ll get out of this course

Position Your Channel Effectively

Understand how to identify niche markets with low competition and high viral potential, resulting in increased visibility and growth.

Craft a Compelling Content Strategy

Learn to create content that not only garners views but also converts viewers into loyal subscribers and customers, driving measurable improvements in key performance indicators.

Produce Professional-Quality Content

Master the creative and technical aspects of content production, producing high-quality videos that captivate and inspire your audience, leading to improved audience engagement and content performance.

Build an Engaged Community

Develop strategies for fostering a dedicated fan base that actively supports and promotes your channel, leading to increased audience engagement and loyalty.

Recruit Top Talent

Attract and retain industry experts to collaborate on your channel, enhancing content quality and expanding your reach. Also, learn how to attract top talent to your company through content!

Optimize Channel Processes

Streamline channel management and video production workflows to maximize efficiency and scalability, resulting in increased productivity and resource utilization.

This course includes

5 interactive live sessions

Lifetime access to course materials

11 in-depth lessons

Direct access to instructor

1 project to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Post-Course


    • Develop your winning content strategy

    • How to produce top-tier content in your niche

    • Systems and processes to manage your channel efficiently at low cost

  • Bonus


    • How to build a YouTube Empire - video speech

    • Typical mistakes every business YouTube channel makes - pdf

    • How DMG manages content production pipeline - video

    • How to hire a team for a YouTube channel - video

    • How to write a top-tier script that holds attention - video

What people are saying

        For us a gamechanger (!) was to start posting videos that are targeted at viewers who are closest to buying in the customer journey. Probably tripled conversion.

Real estate app owner
        If there's one person who knows what they are doing on YouTube it must be Kevin. I have learned a lot from him over the months.


Channel owner Cars & Kings
        I don't have a business. I started a faceless YouTube channel with Kevin. It blew up. Made back my investment in the first months. Now building a biz.
Robin C

Robin C

        Our first upload got 30k+ views with the new strategy - and it kept on getting views until it was well above 200k+. That's a game changer for our business.


Channel owner

Meet your instructor

Kevin Jon

Kevin Jon

Kevin is a Polish-German VC investor and media entrepreneur.

He serves as the Managing Director of Deus Media Group, an ever-growing network of YouTube and social media channels mostly in the business niche built via buy & build - reaching millions of engaged long-form viewers each month.

Building on this experience, DMG is building YouTube channels for companies and individuals, enabling them to reach customers at low cost, build a strong employer brand and trust with their desired audience.

Kevin also invests in technology companies across Europe & China, mostly focusing on media and creator economy verticals. As a startup investor who lived in Shanghai for many years, he has helped 50+ technology companies penetrate the Chinese market.

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Course schedule

4-8 hours per week
  • Weekend of

    3:00pm - 5:00pm EST

    The most important courses will be taking place on Saturdays and Sundays. They will also be recorded, in case you cannot make it.

  • Open office hours for questions

    March 4th until March 8th

    Kevin and the team will be available for questions throughout weekdays. On the first weekend you will take what you have learned and apply it. Throughout the week we are happy to help.

    On the second weekend, we build upon the learnings of the first weekend.

  • Weekly projects

    2 hours per week

    After the first weekend you will be given tasks to work on over the weekdays. No worries - it's easy and will not take too long. This way, on the second weekend, we can build upon a much better foundation.

Free resource

How to build a YouTube Empire: Strategies for building & growing channels

We see an explosion of AI tools that make creating content easier. At the same time the YouTube algorithm is undergoing massive changes that make it easier than ever to go viral on YouTube with a new channel.

There has never been a better time to create a YouTube channel (or multiple channels) as an individual or business than NOW.

Over the past 12 months Kevin has built a network of 10+ YouTube channels focused on documentaries that generates dozens of millions of long-form views every month.

Get this free lecture

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Do I need to have a YouTube channel?

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Be the first to know about upcoming cohorts

YouTube Camp - For Business and Leaders


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