Unlocking Strategic Innovation through Effective Design Leadership

New
·

2 Weeks

·

Cohort-based Course

Drive breakthrough innovation using creative problem-solving techniques and effective stakeholder management with multidisciplinary teams.

25+ years of multidisciplinary leaps ...

dreams • design + life
TED
Boston Consulting Group (BCG)
Nike
Westinghouse Nuclear

Course overview

Our times require multidisciplinary, creative problem-solving more than ever!

Design represents an important role in shaping the future, but it can't operate in a vacuum. The complexities of our time (e.g., generative AI, economic uncertainty, climate change, cultural movements, geo-political shifts, etc.) require multidisciplinary, creative problem-solving more than ever. If your a design practitioner or design leader, this course will give you more courage (vs. paralysis) in your work. You'll figure out ways to break through the glass ceiling of misunderstandings and friction when collaborating with tech and business peers. You'll learn ways to build stakeholder empathy, strategic influence and a renewed sense of optimism that you can translate diverse insights and inspiration into meaningful innovation.


What we'll cover together:


• Debunk common design's misperceptions and explore the ways designers can influence up and down the value chain

• Optimize multidisciplinary teaming by building effective stakeholder management skills when engaging business & tech colleagues

• Develop future foresight by learning how to curate trends and anticipate different possible (even plausible) future scenarios

• Exploring the connections between design & diversity to give you strategies to evolve your team to mirror the world's needs

• Foster design transformation by understanding implications on your organization's design roles, methods and key enablers


This live 2-week interactive course, inspired from my first book Reimagining Design (The MIT Press), provides a safe-space to share perspectives, frameworks and tactics on how to elevate design's impact within multidisciplinary teams to unlock meaningful innovation and inspire future growth opportunities for your organization. "Chatham House Rules" apply for each live-session and any asynchronous conversations on the Maven platform.


Why do I want to serve as your instructor?


I want to share tips and tricks that will help you cut through the organizational noise and friction that often gets in our way of making impact with our design skills. From my experience building, growing and serving creative teams at places like Nike and BCG, I want you to get up the learning curve much faster.

Who is this course for ...

01

Experienced Design Practitioners who want to increase their influence and open their aperture to spot holistic, innovation opportunities.

02

Design Leaders who seek new ways to empower and strategically align their design teams to operate at parity alongside other disciplines.

03

Senior Level Executives in design adjacent roles (e.g., Product Management, Engineering, Strategy) who also influence the creative process.

What you’ll get out of this course ...

A playbook to guide your creative problem-solving as design leaders positioned at parity within multidisciplinary teams

Explore innovation opportunities through new lenses that will open your creative aperture. Find ways to strengthen your creative influence, and include non-designers by fostering their ability to make creative sparks and connections across diverse insights and inspirations.

Key frameworks that help you find diverse inputs, insights and inspirations that can help improve your team's future foresight

Investigate the paradigms that influence our converging, hyper-connected world and draw inspiration from immersing in untapped resources. These paradigms may include newly emerging technologies, trends and exemplars (e.g., startups, research institutes) to curate and study.

A holistic approach to guide your ongoing investment in design capabilities, requiring stakeholder and transition management

Discuss the key shifts in role clarity, process and enablers necessary to demonstrate design's potential within your organization. Learn how to drive influence by ensuring design's contributions are closely aligned to the goals and critical needs of the business.

Key perspectives on how to evolve your design career in support of reimagining design's impact to unlock meaningful innovation

Imagine yourself in this opportunity by using our interactive, peer discussions as a mirror to see how you might engage multidisciplinary teams in new ways. See how you might lead differently as we exchange hard lessons together. Your voice matters in the work!

This course includes

2 interactive live sessions

Lifetime access to course materials

17 in-depth lessons

Direct access to instructor

5 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Aug 5—Aug 11

    Week dates are set to instructor's time zone

    Events

    • Aug

      10

      Session 1

      Sat, Aug 10, 4:00 PM - 5:30 PM UTC

    Modules

    • Debunking Design's Misperceptions to Expand Your Influence

    • Optimizing Multidisciplinary Teaming through Effective Stakeholder Management

    • Developing Future Foresight through Trend Curation & Future Scenarios

  • Week 2

    Aug 12—Aug 17

    Week dates are set to instructor's time zone

    Events

    • Aug

      17

      Session 2

      Sat, Aug 17, 4:00 PM - 5:30 PM UTC

    Modules

    • Exploring Connections between Design + Diversity to Evolve Your Teams

    • Fostering Design Transformation through Design Role Clarity, Methods & Enablers

    • Examples of Achieving Design Value within Multidisciplinary Opportunities

  • Post-Course

    Modules

    • Suggested Readings & Resources

  • Bonus

    Modules

    • Book Additional 1:1 Time with Kevin

What people are saying ...

        Kevin is a true people and design leader who has left a material imprint on BCG Digital Ventures, combining deep expertise, genuine curiosity, a human-centric approach, and humility in the best sense of the word.
Rich Lesser

Rich Lesser

Executive Chairman, Boston Consulting Group
        Kevin is the rare design executive that fluently speaks business, technology and quintessential craft.
Dr. John Maeda

Dr. John Maeda

Vice President, Design & Artificial Intelligence, Microsoft
        With vulnerability, clarity, and actionable insights, Kevin Bethune answers important questions for increasing diversity and inclusion in design: What does it mean to be a Black man succeeding in design? What can you learn from him to help others succeed?
Dori Tunstall, PhD

Dori Tunstall, PhD

Founder & Lead Executive Director, Dori Tunstall, Inc.
        Nuclear engineer, sneaker designer, professional disrupter, and lots more ... to say that Kevin Bethune has had a radically varied career path would be an understatement. Driven by optimism, curiosity and a passion for blurring boundaries, Kevin is a role model for the next generation of design pioneers.
Gary Hustwit

Gary Hustwit

Independent Filmmaker, Helvetica, Objectified, Rams, Eno

Meet your instructor ...

Kevin Bethune

Kevin Bethune

Founder & Chief Creative Officer, dreams • design + life | Best-selling Author, Reimagining Design

Kevin Bethune is the Founder & Chief Creative Officer of dreams • design + life, a think tank that delivers design & innovation services using a human-centered approach. Kevin's background spans engineering, business and design in equal proportion over his 25+ year career (BCG, Nike, Westinghouse Nuclear), positioning him to help brands deliver meaningful innovations to enrich people's lives.


His work represents creative problem-solving that brings multidisciplinary teams together to see the future through an open aperture, and a deep industrial design approach to inform and influence desirable, feasible and business-viable design outcomes.


His first book, Reimagining Design: Unlocking Strategic Innovation (The MIT Press) released with notable acclaim under the Simplicity: Design, Business, Technology, Life Series in March 2022. His second book, Nonlinear: Navigating Design with Curiosity and Conviction (The MIT Press), will be coming out February 4, 2025.


Kevin also serves as a Trustee for ArtCenter College of Design and a Board member for the Design Management Institute (DMI).

A pattern of wavy dots
Join an upcoming cohort

Unlocking Strategic Innovation through Effective Design Leadership

Cohort 1

$999

Dates

Aug 5—17, 2024

Payment Deadline

Aug 10, 2024
|

Bulk purchases

Course schedule

4-6 hours per week
  • 2 Consecutive Live-Sessions on Saturdays

    9:00pm - 10:30pm PST

    Get together with Kevin Bethune and your cohort peers for live interactive discussion and sharing of perspectives.

  • August 10th & August 17th, 2024

    Our first cohort will embark on two live, interactive sessions with asynchronous lesson material and projects before and in between, as well as having resources to continue explorations after the course concludes.

  • Weekly projects

    ~2 hours per week

    We'll provide exercises for students to perform their own independent investigations on where design, creativity and/or innovation questions could be applied to their day-to-day realities. They will have opportunities to bring their findings back into the next live session.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
A pattern of wavy dots
Join an upcoming cohort

Unlocking Strategic Innovation through Effective Design Leadership

Cohort 1

$999

Dates

Aug 5—17, 2024

Payment Deadline

Aug 10, 2024
|

Bulk purchases

$999

2 Weeks