Podcast Incubator
5 Weeks
·Cohort-based Course
With the Podcast Incubator, you'll be a published podcaster in only four weeks with a plan for future success!
Podcast Incubator
5 Weeks
·Cohort-based Course
With the Podcast Incubator, you'll be a published podcaster in only four weeks with a plan for future success!
Course overview
In this course, you'll learn:
1) To answer your “why” to start a podcast
2) Strategies to select a name/brand/format
3) Which equipment and software to use
4) How to book guests
5) Monetization options
6) How to record, edit, and publish episodes
7) How to go live
8) A podcast host/producer workflow
The Podcast Incubator helps you:
01
Start a podcast as a solopreneur or in-house marketing team.
02
Grow your brand awareness.
03
Become a thought leader and build affinity.
Key outcomes:
Podcast Name and Target Audience
Decide on your name and define your target audience with the help of Mathew Kerbis and your fellow cohort members.
Format and Frequency
Will you have solo recordings, interviews, segments, or a combination of all three? Will you publish on the same cadence or go with a season-based show? Choose which podcast format will fit your strategy best and how often you plan to publish episodes.
To Monetize or Not?
Learn the different ways to monetize your podcast or decide the podcast itself will only be a lead generation or marketing tool for your business.
Become a Published Podcaster
You will learn all of the tools to become a published podcast host and producer. Mathew Kerbis will personally help you make sure all students who complete the course have at least a trailer published on Apple Podcasts, Spotify, and YouTube.
Podcast Incubator
Course syllabus
Week 1
Dec 29—Dec 31
Week dates are set to instructor's time zoneModules
- Answer your “why” to start a podcastAnswer your “why” to start a podcast1 Lesson
- Strategize a name/brand/formatStrategize a name/brand/format0 Lessons • 0 Projects
Week 2
Jan 1—Jan 7
Week dates are set to instructor's time zoneModules
- Select a name/brand/formatSelect a name/brand/format0 Lessons • 0 Projects
- Equipment and software to useEquipment and software to use0 Lessons • 0 Projects
Week 3
Jan 8—Jan 14
Week dates are set to instructor's time zoneModules
- How to book guestsHow to book guests0 Lessons • 0 Projects
- Monetization optionsMonetization options0 Lessons • 0 Projects
Week 4
Jan 15—Jan 21
Week dates are set to instructor's time zoneModules
- How to record, edit, and publish episodesHow to record, edit, and publish episodes0 Lessons • 0 Projects
- How to go liveHow to go live0 Lessons • 0 Projects
Week 5
Jan 22—Jan 26
Week dates are set to instructor's time zoneModules
- Record a podcast trailerRecord a podcast trailer0 Lessons • 0 Projects
- Host/producer workflowHost/producer workflow0 Lessons • 0 Projects
Post-Course
Modules
- Find Your Podcast Links on Podcasting PlatformsFind Your Podcast Links on Podcasting Platforms0 Lessons • 0 Projects
Bonus
Modules
- AI + PodcastingAI + Podcasting0 Lessons • 0 Projects
Meet your instructor
Mathew Kerbis
Podcast Host and Producer
- Host/Producer of the Law Subscribed Podcast
- Host/Producer of the DFT Podcast
- Experience with ongoing and one-off paid sponsorships
- Over 100 interviews conducted including entrepreneurs, attorneys, a mayor, and Tony-nominated actor
- Worked with production studio charging $1k per episode
- Helped design/launch/refine over a dozen podcasts
- Voice-over actor with home recording studio
First Pod Schedule
2-4 hours per week
Fridays
1:00pm - 2:00pm CST
Live sessions on five Fridays over four weeks. First live session is on 12/29/2023 and the final live session is on 01/26/2024.
December 29, 2023
Launch Day!
First live session to meet fellow students, the instructor, and to set expectations for the next four weeks. Let's ride that momentum into the new year!
Weekly projects
2 hours per week
Expect to spend at least one-hour per week in the live sessions and one-hour per week on assignments. There will easily be three hours of work between live-sessions if you want to deep-dive on the subject material.
Podcasting Masterclass Overview
Discover a high-level masterclass version of the Podcast Incubator.
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Podcasting Masterclass Overview
Discover a high-level masterclass version of the Podcast Incubator. Sign up for the full course to unpack the details of the knowledge shared in this 70-minute presentation.
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