Podcast Incubator
With the Podcast Incubator, you'll be a published podcaster in only four weeks with a plan for future success!
This course is no longer available.
Explore other courses
Course overview
In this course, you'll learn:
1) To answer your “why” to start a podcast
2) Strategies to select a name/brand/format
3) Which equipment and software to use
4) How to book guests
5) Monetization options
6) How to record, edit, and publish episodes
7) How to go live
8) A podcast host/producer workflow
The Podcast Incubator helps you:
01
Start a podcast as a solopreneur or in-house marketing team.
02
Grow your brand awareness.
03
Become a thought leader and build affinity.
Key outcomes:
Podcast Name and Target Audience
Decide on your name and define your target audience with the help of Mathew Kerbis and your fellow cohort members.
Format and Frequency
Will you have solo recordings, interviews, segments, or a combination of all three? Will you publish on the same cadence or go with a season-based show? Choose which podcast format will fit your strategy best and how often you plan to publish episodes.
To Monetize or Not?
Learn the different ways to monetize your podcast or decide the podcast itself will only be a lead generation or marketing tool for your business.
Become a Published Podcaster
You will learn all of the tools to become a published podcast host and producer. Mathew Kerbis will personally help you make sure all students who complete the course have at least a trailer published on Apple Podcasts, Spotify, and YouTube.
Course syllabus
Week 1
- 📄
Why do you (or your business) want to start a podcast?
Answer your “why” to start a podcast
Strategize a name/brand/format
No module content yet
Week 2
Select a name/brand/format
No module content yet
Equipment and software to use
No module content yet
Week 3
How to book guests
No module content yet
Monetization options
No module content yet
Week 4
How to record, edit, and publish episodes
No module content yet
How to go live
No module content yet
Week 5
Record a podcast trailer
No module content yet
Host/producer workflow
No module content yet
Bonus
AI + Podcasting
No module content yet
Meet your instructor
Mathew Kerbis
Mathew Kerbis
Podcast Host and Producer
- Host/Producer of the Law Subscribed Podcast
- Host/Producer of the DFT Podcast
- Experience with ongoing and one-off paid sponsorships
- Over 100 interviews conducted including entrepreneurs, attorneys, a mayor, and Tony-nominated actor
- Worked with production studio charging $1k per episode
- Helped design/launch/refine over a dozen podcasts
- Voice-over actor with home recording studio
First Pod Schedule
2-4 hours per week
Fridays
1:00pm - 2:00pm CST
Live sessions on five Fridays over four weeks. First live session is on 12/29/2023 and the final live session is on 01/26/2024.
December 29, 2023
Launch Day!
First live session to meet fellow students, the instructor, and to set expectations for the next four weeks. Let's ride that momentum into the new year!
Weekly projects
2 hours per week
Expect to spend at least one-hour per week in the live sessions and one-hour per week on assignments. There will easily be three hours of work between live-sessions if you want to deep-dive on the subject material.
Podcasting Masterclass Overview
Discover a high-level masterclass version of the Podcast Incubator.