Podcast Incubator

5 Weeks

·

Cohort-based Course

With the Podcast Incubator, you'll be a published podcaster in only four weeks with a plan for future success!

Course overview

In this course, you'll learn:

1) To answer your “why” to start a podcast

2) Strategies to select a name/brand/format

3) Which equipment and software to use

4) How to book guests

5) Monetization options

6) How to record, edit, and publish episodes

7) How to go live

8) A podcast host/producer workflow

The Podcast Incubator helps you:

01

Start a podcast as a solopreneur or in-house marketing team.

02

Grow your brand awareness.

03

Become a thought leader and build affinity.

Key outcomes:

Podcast Name and Target Audience

Decide on your name and define your target audience with the help of Mathew Kerbis and your fellow cohort members.

Format and Frequency

Will you have solo recordings, interviews, segments, or a combination of all three? Will you publish on the same cadence or go with a season-based show? Choose which podcast format will fit your strategy best and how often you plan to publish episodes.

To Monetize or Not?

Learn the different ways to monetize your podcast or decide the podcast itself will only be a lead generation or marketing tool for your business.

Become a Published Podcaster

You will learn all of the tools to become a published podcast host and producer. Mathew Kerbis will personally help you make sure all students who complete the course have at least a trailer published on Apple Podcasts, Spotify, and YouTube.

Course syllabus

Week 1

Dec 29—Dec 31

    Answer your “why” to start a podcast

    1 item

    Strategize a name/brand/format

    0 items

Week 2

Jan 1—Jan 7

Week 3

Jan 8—Jan 14

Week 4

Jan 15—Jan 21

Week 5

Jan 22—Jan 26

Post-course

    Find Your Podcast Links on Podcasting Platforms

    0 items

Bonus

Meet your instructor

Mathew Kerbis

Mathew Kerbis

Podcast Host and Producer

  • Host/Producer of the Law Subscribed Podcast
  • Host/Producer of the DFT Podcast
  • Experience with ongoing and one-off paid sponsorships
  • Over 100 interviews conducted including entrepreneurs, attorneys, a mayor, and Tony-nominated actor
  • Worked with production studio charging $1k per episode
  • Helped design/launch/refine over a dozen podcasts
  • Voice-over actor with home recording studio

First Pod Schedule

2-4 hours per week

  • Fridays

    1:00pm - 2:00pm CST

    Live sessions on five Fridays over four weeks. First live session is on 12/29/2023 and the final live session is on 01/26/2024.

  • December 29, 2023

    Launch Day!

    First live session to meet fellow students, the instructor, and to set expectations for the next four weeks. Let's ride that momentum into the new year!

  • Weekly projects

    2 hours per week

    Expect to spend at least one-hour per week in the live sessions and one-hour per week on assignments. There will easily be three hours of work between live-sessions if you want to deep-dive on the subject material.

Podcasting Masterclass Overview

Discover a high-level masterclass version of the Podcast Incubator.

Frequently Asked Questions

Free resource

Podcasting Masterclass Overview

Discover a high-level masterclass version of the Podcast Incubator. Sign up for the full course to unpack the details of the knowledge shared in this 70-minute presentation.

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Podcast Incubator