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Product Leadership: Transform Conflict into Trust and Teamwork

10 Days

·

Cohort-based Course

Learn proven strategies and methods for building trusted partnerships with your toughest stakeholders. Turn friction into an accelerant.

Previously @ Flatiron, LinkedIn, Twitter

Flatiron Health
LinkedIn
X
Goldman Sachs

Course overview

You’re leading a high-stakes product initiative and while the work is promising, the friction from stakeholders is relentless. Customer-facing teams overcommit, resources feel scarce, and cross-functional alignment feels like a distant dream. You’re constantly adapting to external pressures and it’s exhausting. Your product can make a huge impact, but the pieces aren’t falling in place to achieve what you know is possible.


In this course, you’ll discover that the core of your challenges starts within. You can improve the situation more than you realize. Drawing from my experience as a CPO and CEO, as well as my coaching work with dozens of product executives, I’ll guide you through a series of proven strategies to transform friction into collaboration, while transforming yourself as a leader. Through practical frameworks and tactical approaches, you’ll learn how to:


• Reframe your relationships with your toughest stakeholders and get them working with you, not against you.

• Clarify and communicate your leadership style.

• Improve other teams’ perceptions that you have a clear plan, the right prioritization, and the skills and sense of urgency to make it happen.

• Make critical decisions under pressure with limited information quickly, and rally the team to support your calls.

• Maximize energizing interactions and strategically minimize those that drain your focus, ensuring you consistently operate at your best.


This course is designed to help you immediately apply what you learn. Over four interactive sessions, you will tackle real-world challenges head-on and collaborate with peers. Here’s what you can expect:


Live Case Study Discussions: Analyze real-life examples of stakeholder friction and see how proven frameworks and strategies have turned those situations around.


Peer Breakout Groups: Engage in small-group discussions to share your experiences, get feedback, and learn from other product leaders facing similar challenges.


Self-Reflection Exercises: Identify the internal behaviors and mindsets holding you back, and track your personal leadership transformation.


Tactical Frameworks: Learn practical, repeatable frameworks to help you manage stakeholder relationships, communicate more effectively, and allocate resources wisely.


Coaching: Receive direct coaching and feedback to address your specific challenges and unlock new strategies for building momentum and making the process more enjoyable.


Actionable Takeaways: After each session, you’ll receive tailored, actionable steps to implement in your day-to-day role immediately.


Templates and Tools: Gain access to resources like communication templates, trust-building tactics, and stakeholder alignment checklists to continue using long after the course ends.


By the end of this course, you’ll unlock new ways to build trust, deepen partnerships, and reinvigorate yourself with the excitement you had when you first stepped into your role. You will not only have a tool kit to navigate stakeholder relationships more effectively but also the skills and experience to level up your leadership and accelerate your career.

Who is this course for

01

Directors, VP's, and Chief Product Officers who need to rally the company behind the product strategy and roadmap.

02

Senior Product Managers who manage complex product initiatives.

03

Product Leaders looking to get more out of themselves, their team, and their stakeholders.

What you’ll get out of this course

Transform Stakeholder Relationships

Master the subtle behaviors that build or break trust. Through interactive role-plays and self-assessments, you will identify and modify small actions that hold you back and make targeted changes that will enhance your working relationships.

Achieve Team Alignment

Develop tactical approaches to rally your team behind your goals, roadmap and plan. In this module, you will craft communication plans that will help you take accountability, provide transparency, and change hearts and minds. 

Make Confident Decisions Under Pressure

Apply the SPADE framework to facilitate high-stakes decision-making under pressure. Practice with real-world scenarios and get actionable feedback from both your instructor and peers to gain buy-in from stakeholders so your team can move quickly and confidently.

Refine Your Leadership Style

Define and evolve your leadership approach through guided self-reflection exercises and cohort discussions. Turn your personal style into an asset that drives progress and inspires those around you.

Increase Personal Energy and Focus

Evaluate the factors that drain or boost your energy, then design and implement a personal action plan to optimize your daily interactions. Use practical tools and self-monitoring techniques to minimize burnout and ensure you consistently perform at your peak.

This course includes

6 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

5 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Nov 12—Nov 17

    Nov

    14

    Course Session 2

    Thu 11/145:00 PM—7:00 PM (UTC)

    Nov

    14

    Optional: Ask me Anything (2 of 4)

    Thu 11/147:00 PM—8:00 PM (UTC)
    Optional

    Transform Stakeholder Relationships

    1 item

    Align Your Team with a Compelling Product Narrative

    1 item

Week 2

Nov 18—Nov 21

    Nov

    19

    Course Session 3

    Tue 11/195:00 PM—7:00 PM (UTC)

    Nov

    19

    Optional: Ask me Anything (3 of 4)

    Tue 11/197:00 PM—8:00 PM (UTC)
    Optional

    Nov

    21

    Course Session 4

    Thu 11/215:00 PM—7:00 PM (UTC)

    Nov

    21

    Optional: Ask me Anything (4 of 4)

    Thu 11/217:00 PM—8:00 PM (UTC)
    Optional

    Make Confident Decisions Under Pressure

    1 item

    Lead as the best version of you

    2 items

What people are saying

        Hey Keith, just wanted to let you know that your course was one of the best decisions I have made. I have been using those skills ever since.
Director, Product

Director, Product

Fortune 10 Tech Company
        I’m halfway through the course and each lesson is power packed with great content. Thank you for putting all your knowledge together.
Senior PM

Senior PM

Walmart
        I just wanted to reach out and extend a thank you for all that you've done for me. We have learned so much from you, in and out of class. You helped me feel a lot more comfortable, and I am endlessly grateful for that.
Marianne

Marianne

        I would like to extend my sincerest appreciation for the exceptional learning journey you facilitated. Your instruction has profoundly impacted my professional journey. I was particularly inspired by practicing the SPADE framework. This proved to be incredibly valuable and immediately applicable.
Jon

Jon

Meet your instructor

Keith Cowing

Keith Cowing

Ex-CPO, VP of Product, and 2x founder/CEO.

I am an executive coach for CEO’s and product executives, a fractional Chief Product Officer, and a Visiting Lecturer in Cornell's MBA program. I was previously Chief Product Officer at Vesta Healthcare, VP of Product at Flatiron Health (acquired by Roche for $2B), and a 2x venture-backed founder/CEO. I was also a product manager at Twitter and LinkedIn.

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Product Leadership: Transform Conflict into Trust and Teamwork

Course schedule

4-6 hours per week

  • Tuesdays & Thursdays

    12:00pm - 2:00pm EST

    • Tue Nov. 12
    • Thu. Nov. 14
    • Tue. Nov. 19
    • Thu. Nov. 21

    Each session is 12:00-2:00pm ET followed by an optional Ask me Anything from 2-3pm ET.

  • Weekly projects

    2-3 hours per week

    Everything in this course is applied to real-world scenarios, the time invested in projects will also be time invested in boosting your performance on the job.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Product Leadership: Transform Conflict into Trust and Teamwork