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The Creative Product Manager

Cohort-based Course

Have bolder, more interesting ideas. Learn the dark art of creative product management.

Hosted by

Justin Williams

Head of Product @ Pisces.

Course overview

The Creative Product Manager

Creativity is not a skill; it's a state.

This 2-week course will teach how to find your creative state, a condition where you have better product ideas and discover new approaches to problem-solving.

Who is this course for


You’re an established PM or designer who wants to build a consistent process for coming up with good ideas


You execute like a beast; but to advance in your career, you need to work on the Art of Product.


You think you're not creative. Creativity is a way of operating, not a skill; come learn how to magic ideas into existence.

Become a Creative Problem-Solver

Find better solutions to product problems

Creativity is not talent - it is a state. You'll learn the power of putting yourself into creativity mode to expand your solution-set and come at problems in unconventional ways.

Improve your product sense.

Have better intuition through a deeper understanding of humans through Behavioral Science.

Unleash the creativity of your team.

Bring out the best ideas from your team, and have a damn good time by learning the 8-Houses method of creative thinking.

Find more joy in your work.

Creativity doesn’t happen in back-to-back zooms. Learn how to get into a restful state to do better, more satisfying work.

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Meet your instructor

Justin Williams

Justin Williams

Justin is a PM, designer, cocktail slinger, but mostly a consummate creator who is obsessed with the creative process and how to consistently build cool shit.

He's built zero-to-one products at startups like Cake Insure, Hopewell Health, and Pisces.

Finally, he helps Lenny Rachitsky coach his Maven course on Product Management Fundamentals.

See more at his website: unrefinedruffian.com

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Course syllabus


Creativity 101: How to be More Creative

  • What is creativity?
  • Why is it so damn valuable?
  • The 15 methods of creativity
  • Exercise: your creative commitment
  • Exercise: business from a meme


Behavioral Science: Your Secret Weapon for Unconventional Ideas

  • What is BeSci?
  • 15 principles of BeSci
  • Behavioral Science in the Wild
  • Exercise: Applied BeSci


Creativity 201: Developing Intuition

  • Leveraging the unconscious mind
  • Exercise: a time you’ve held back
  • Forces of anti-creativity
  • The Whole Body Yes method
  • Exercise: Mastering observation: people
  • Exercise: Mastering observation: design
  • Exercise: Finding insights from dialog with customers
  • Homework: a creative observation


Building your Creative Process

  • Switching between generation & evaluation
  • Exercise: create your creativity check-list
  • Mastering play: games for idea generation
  • The 8-Houses technique for creative thinking
  • Group Exercise: 8-Houses
  • Group Exercise: Creative Crit
  • Wrap up
  • Invite to Product Creativity Club

Make creativity your product superpower

        Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition.
Ed McCabe

Ed McCabe

One of the real 'Mad Men'
        "You Can't Use Up Creativity, the More You Use the More You Have"
Maya Angelou

Maya Angelou

Memoirist, poet, civil rights activist
        Product is both Art and Science, but when PMs fail, it’s usually because of “The Art.” The most important thing you can do is grow these skills.
Ken Norton

Ken Norton

Bring the Donuts
        The creative process is one of surrender, not one of control.
Bruce Lee

Bruce Lee

martial artist & philosopher

Course schedule

4-6 hours per week
  • Tuesdays November 1st and 8th

    4:00pm - 5:30pm PST

  • Thursdays November 3rd and 10th

    4:00 - 5:30 PST

    Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

  • Homework/project work

    2 hours per week

    Minimal homework outside the live sessions.

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Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
How long do I have access to the course materials?
What time of day will the live sessions be?
What if I have more questions?

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

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