Content Repurposing Masterclass

10 Days


Cohort-based Course

Build a repurposing and distribution engine that your whole team can rally around fast.

Course overview

Go from 100 to 10,000 views with the content you have sitting around

Avoid another year of spending time on content that no one sees or reads. Get a content distribution system that's easy to manage and drives consistent traffic and leads to your business.

Who is this course for


You're a content marketer who's tired of creating content only to have it sit in an archive and make zero impact.


You have a ton of existing content, but you have no process or plan to distribute it to your audience.


You want to get off of the content creation treadmill and have more time for strategy and creativity.

What you’ll get out of this course

Build a distribution plan that fits into your schedule

Organize your content distribution plan and get the most out of your content.

Do more high-value work

Spend less time constantly creating, editing, and publishing. And get more time for meaningful work like strategy, creativity, and building a brand.

Get more bang for your buck

Most marketing budgets are tight (and only getting tighter). Develop a system to make a bigger impact without a big budget.

Ruthlessly eliminate the non-essentials

Pinpoint exactly what content is working for you and build a distribution engine to consistently get that in front of your audience.

Sell the idea of repurposing to your boss

I'll show you the exact steps you need to take to prove the worth of content distribution and repurposing (and how to convince your boss to do it).

What people are saying

        I see plenty of marketers preaching the benefits of repurposing content, but Justin is one of the only people actually sharing an effective and repeatable process to help you get started.
Ryan Baum

Ryan Baum

Content Marketing at Gorgias
        Justin is Mr. Organic B2B Content Distribution. Ok, that sounded better in my head... but in marketing, organic distro is as good as cold hard cash. This is how the pros do it.
Camille Trent

Camille Trent

Head of Content at PeerSignal
        Justin is one of the best subject matter experts right now when it comes to all things B2B content. He covers both the how-tos and the strategic elements of how to work smarter and not harder with your existing content.
Dani Hao

Dani Hao

Community at Mutiny
        Justin understands what content marketing is really about - repurposing your narratives so you can repeat them over and over again and build mental availability with your audience. His course on Content Repurposing was a treat - practical, straight to the point, and chock-full with strategies and examples I could implement instantly.
Dozie Anyaegbuna

Dozie Anyaegbuna

Content Marketing at UserGems

Meet your instructor

Justin Simon

Justin Simon

Head of Content Marketing

In the last decade, I've seen content marketing evolve and change.

But here's the problem...most companies are still running a playbook from 2014.

I quickly learned if I needed to get more traffic, grow revenue, and build a brand it was going to take more than aimlessly publishing blog posts every week. I had to move away from only creating content to distributing it to my audience.

In this course, I'm sharing my 10+ years of experience (and failure) to help other content marketers get more out of their content marketing efforts.

I have over a decade of experience in marketing, copywriting, and content. In the past, I led the global content team for TechSmith and ran content for

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Course syllabus


Shift your mindset

Understand the myths that are holding your strategy back. And solve the number one problem that keeps you running behind.


Build a distribution system

Design a custom plan that gives you consistent content every quarter, month, and week. Get templates to create a central source for your ideas and messaging.


Repurpose your content

Produce at least 30 days' worth of content with what's sitting in your archive You'll walk away with a ton of content you can instantly start sharing with your audience and a system you can consistently repeat.

Course schedule

3-5 hours per week
  • Wednesdays & Fridays

    11:00pm - 12:00pm EST

    Each session will have an interactive lecture, and time to start working on your repurposing plan and ask questions.

  • AMA (Ask Me Anything)

    Bonus session

    We'll have a bonus session after the course is completed where I'll be fully available to answer any questions you might have.

  • Weekly projects

    2 hours per week

    There may be tasks you'll need to complete outside of each session.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Will I complete a project?
Can I get reimbursed?
What’s the refund policy?
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Content Repurposing Masterclass


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