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Building Your First Branded Space in the Metaverse
10 Days
·Cohort-based Course
This course will take you from Metaverse Curiosity to Metaverse Confidence
Building Your First Branded Space in the Metaverse
10 Days
·Cohort-based Course
This course will take you from Metaverse Curiosity to Metaverse Confidence
Course overview
We will explore VR Use Cases and create your own branded space.
Through exploring what other brands are doing in virtual reallity and experimenting with no-code tools, you will find confidence for creating your own metaverse prescence.
Who is this course for
01
Innovators, who are losing sleep over finding creative ways to use technology to engage customers
02
Entrepreneurs and Brand Managers who want to stay ahead of the curve
03
Creative Marketers who are looking for no-code ways to build in the metaverse
What you’ll get out of this course
You will get an overview of how Virtual Reality works
In the first session we will clear up some basic myths about the metaverse and learn the psychology behind avatars.
You will learn a framework for evaluating case studies and use it to design your own
- Target Market
- Business Model
- Metaverse Platforms
- Avatars
- Activities
- Goals and Outcomes
You can't just learn about the Metaverse, you have to experience it
In the second session we will visit immersive marketing experiences in Spatial.io: the Motrorade Metaride by BMW, and the Hugo Boss Immersive Showroom.You will look at other case studies including Wendy's and Starburst Candies, and critique them using our 6 part framework.
Our classroom will be inside a metaverse
We will be meeting in Framevr.io, an incredibly versatile metaverse platform which runs right from a web browser on a desktop. Framevr is designed for social interaction and education and is easily customized.
By the end of the course you will have your own branded space
You will continue to have access to the space you customized once the course has ended so you can invite your colleagues and community to experience the potential of the metaverse.
What people are saying
JaVon Wofford
Kashif Alston
Kiante Bush, MBA
Meet your instructor
Judy Schnidman, MBA
Judy Schnidman, MBA
Metaverse Educator
Hi, I'm Judy.
I first got involved with VR during COVID when we all needed to pivot from in-person to virtual events and college teaching. I have since used VR for training, collaborating and events. I am fascinated by the metaverse and believe that it is the answer to advertising overload! The same way every brand needs a website today, soon everyone will need their own world, I invite you to join me in exploring this new reality.
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Building Your First Branded Space in the Metaverse
Course Schedule and Syllabus
6-8 hours over 2 weeks
Tuesday, Thursday and Tuesday
5:00- 6:30 pm EDT
The course will meet on Tuesday and Thursday, then have an optional Q&A and office hours on Friday with the final session the following Tuesday.
Tuesday, August 15, 2023
5:00-6:30 pm EDT
The opening session will begin on Zoom to allow participants to interact in 2-D as ourselves while learning the tools to create avatars and accounts and continue the course inside a metaverse world.
Thursday, August 17, 2023
5:00-6:30 pm EDT
In the second session we will meet in our branded classroom in a metaverse world and take field trips to other worlds to see case studies of existing immersive marketing experiences.
Friday, August 18, 2023
12:00-1:30 pm EDT
During this time will be an optional Q&A session and opportunities to schedule one-on-one office hour appointments for help with the Capstone Project as needed.
Tuesday, August 22, 2023
5:00-6:30 pm EDT
Capstone Project
The last class session will be used to summarize what we have learned and to showcase and critque the capstone projects created by each student of a branded space in the metaverse.
Key Terms to Understanding the Metaverse
According to Accenture, “Growing consumer and business interest in the metaverse as a creator economy is expected to fuel a $1 trillion commerce opportunity by the end of 2025. “
Any reasonably complex field has its own set of catchphrases and keywords. The world of virtual reality, or the metaverse is no different.
Are you lost and don't know where to begin? The best place to start is learning the terminology. I want to give you a headstart on the course by understanding the terms in this Guide.
Get this free guide.
Frequently Asked Questions
Educate, Demonstrate, Innovate, Create
Active hands-on learning
You will have the opportunity to directly apply what you learn to your own brand strategy
Interactive and project-based
By the end of the course you will have created your own Capstone Project and experienced collaborating in the Metaverse
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Stay in the loop
Sign up to be the first to know about course updates.
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