AI in Marketing
3 Weeks
·Cohort-based Course
Reduce costs & increase efficiency by 10x with AI: More traffic, leads and deals in less time!
AI in Marketing
3 Weeks
·Cohort-based Course
Reduce costs & increase efficiency by 10x with AI: More traffic, leads and deals in less time!
Course overview
AI won't substitute you. A marketer using AI will!
AI has disrupted various industries, transforming from a futuristic concept to an essential tool in record time.
I enjoy working with many clients in the front row, observing the AI evolution from a "nice-to-have" to a powerful asset in every marketer's toolbox.
...and this is just the beginning!
This live cohort course is designed to teach you what I and my clients had to learn the hard way.
In this course, you will:
👉 Take Your Marketing Skills to the Next Level: You will learn how to generate effective prompts, use the best tools, and learn tricks for the best GenAI outputs. These outputs will help you make better decisions for your department or business.
👉 See What Generative AI Can Do for Your Business: Whether you are a junior marketer, CMO, or a business owner, if you want to understand better how AI can help boost your business, this cohort is for you!
👉 Effectively Communicate KPIs: Learn how to present key performance indicators (KPIs) to your teams and management clearly and persuasively.
The course is designed to bridge the gap between having a basic understanding of AI tools and having a practical, reliable method to achieve excellent results for any marketing task you undertake.
These sessions will delve into my favourite ways to use AI. You'll learn to obtain high-quality, usable results directly from tools like ChatGPT, Loom, ElevenLabs, and many more.
Who is this course for you if you..
01
are a marketer looking for expert guidance on how to use the latest AI tools for their day-to-day work.
02
want to take your marketing and sales strategies to the next level to better understand the business impact of your decisions.
03
are a CMO or part of a marketing team and help others adopt GenAI tools.
What you’ll get out of this course
Demystifying AI!
Learn about the different stages of AI and become aware of the "AI Hype cycle". What is AI capable of and what can it not achieve yet?
Clear, Effective & Easy Prompting
Garbage In = Garbage Out. Write clear and effective prompts to communicate with the latest GenAI tools. You'll become a pro at writing great prompts!
Enhancing AI Prompts
Learn about different techniques, such as zero-shot and few-shot learning, chain-of-thought prompting, and others, to improve your output.
AI-Powered Content Marketing
Learn how AI can enhance SEO and content marketing while freeing up time in your business or marketing department to focus on the most important tasks.
What’s included
Live sessions
Learn directly from Jousef Murad in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Jul
10
Session 1
Jul
12
Session 2
Week 2
Jul
17
Session 3
Jul
19
Session 4
Week 3
Jul
24
Session 5
Jul
26
Session 6
What people are saying
Yann Debray
Matthias Bauer
Dr. Moritz Maier
Jan Hertwig
Meet your instructor
Jousef Murad
Jousef Murad
CEO & Founder of APEX Consulting
Jousef is the founder of APEX Consulting, a mechanical engineering and the host of two podcasts - the Engineered-Mind & Digital Renaissance. With APEX, his mission is to help freelancers, experts and businesses implement strategies, systems, and tools to gain more traffic, leads and deals.
Course schedule
4-6 hours per week
Wednesday & Friday
4:00pm - 5:00pm CET
Each session will be an interactive lecture with smaller breakout sessions. Most of the coursework will be done during class. Homework assignments can be done voluntarily.
2x Bonus Sessions
Participants will be able to join two optional bonus sessions! One pre-course meet & greet, and one Ask Me Anything (AMA) with Jousef at the end of the cohort.
Weekly projects
2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you