I'm a cognitive scientist and CEO who's spent 20 years helping teams understand what customers actually need — and build better products from that understanding. I wrote "Design for How People Think" (O'Reilly) and lead Brilliant Experience, working with Google, Capital One, and Bloomberg.

When AI started reshaping how we work, I didn't just adopt it — I studied it. My team ran "AI vs. Humans" studies to find where AI excels and where human judgment is irreplaceable.

I'm a Top 100 Maven instructor with two courses on AI research methods. Now I'm bringing those methods to a broader audience through workshops — practical, no-code AI workflows for people who need real answers, not research degrees.

Rigorous methods should be accessible to everyone who needs them. That's the whole approach.