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Create a newsletter that will change your life.
A two-week bootcamp to learn the playbook to grow from 0-20k+ subs. Build a powerful asset that will open doors for you for decades to come.
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with
John Gannon
with
John Gannon
Creator of VC Careers - A weekly newsletter with 20k+ subscribers
Use this course to go from "What do I write about?" to "I can't believe I have thousands of subscribers".
Plus, connect with a committed community of creators who are working side by side to build and grow their own life changing newsletters.
Key outcomes
Never be afraid to hit 'Send' again.
Use the Sweet Spots Technique to help you find the ideal niche for your newsletter.
Build a powerful network.
You'll learn to engage with your readers so they offer you jobs, investment opportunities, speaking opportunities, and more.
Grow your newsletter authentically.
The best newsletters generate word of mouth and sustainable growth. We'll show you how to connect with your audience through interactive feedback loops, online and in person events, and more.
Monetize your expertise.
As you build trust with your readers, they'll look to you to solve more of their problems. We'll show you how to create paid products and solutions that will scratch their itch.
Be the first to know about upcoming cohorts
Newsletter Incubator
Their words, not mine:
Nick Moran
Evan Armstrong
Saadiq Rodgers-King
Keith Cline
Anthony Bellafiore
Meet your instructor
John Gannon
A newsletter subscriber base is so much more than a "following". So far, it's helped me generate $1MM+ in revenue.
After this 2-week bootcamp, you'll be able to create a newsletter that will help you find lucrative career opportunities before others hear about them, launch products & programs to monetize your expertise, and build a global community that you can rely on for the rest of your career.
Space is limited. We're only accepting 20 applicants this cohort.
Take the first step to creating a powerful asset that will change your life.
Take this course if
01
You work in tech, startups or VC and want to build that coveted "personal brand".
02
You're hitting a barrier trying to raise capital, attract employees, or engage customers.
03
You want jobs, investors, speaking engagements and others emailing you instead of the other way around.
Course syllabus
01
Nail Your Niche
In our first session, we'll show you how to use the Sweet Spots Technique so you know:
- Exactly who you're going to write for, and:
- How you'll differentiate from other newsletters in your space.
02
Everything You Need To Hit "Send"
We'll give you everything you'll need to hit 'Send' for the first time. Including:
- How to avoid the Tools Trap
- How to pick engaging topics your readers will love
- Choosing a newsletter format that fits your personality and your time constraints
- Writing subject lines that make subscribers actually open
03
Growing Your Newsletter Authentically
We'll teach you the Drips and Drops Framework to help you attract -- and keep -- new subscribers.
We'll also share our playbooks, tools, and templates for other growth methods we've used successfully like:
- Swaps
- Paid Ads
- Giveaways
And we'll tell you exactly when and how to use them.
04
Creating Fans For Life
We'll show you how to engage your readers, get them personally invested, and turn them into fans who will tell their friends about your newsletter.
This module will be loaded with the scripts and templates we've used successfully to build connections with our readers, so you won't need to reinvent the wheel.
05
Monetizing Your Newsletter
Courses, coaching, content, ads -- the revenue generating possibilities for your newsletter are limitless.
But which ones should you explore for your newsletter? When is the right time to explore them?
And how do you sell to your readers in a way that won't turn them off?
This module helps you answer these questions, and more.
06
Building a Community
In our last session, we'll show you how to build an online and offline community through your newsletter that will help you find amazing jobs, investment opportunities, customers, cofounders, and more.
Be the first to know about upcoming cohorts
Newsletter Incubator
Course Schedule
6-8 hours, each week for 2 weeks
Tuesdays - Thursdays
8:00pm - 9:30pm EST
We'll host our live sessions Tuesday through Thursday each week for the 2-week bootcamp. Join your community in creating a newsletter that will change your life.
Content Creation
1.5 - 3 hours per week
We'll give you all the tools, tips and techniques during the live sessions, but to get that newsletter out of the gate and feel great about hitting send, you'll have to create some content.
Frequently Asked Questions
What’s the refund policy?
I know you run a successful newsletter, but what do you know about cohort based education?
I might have to miss a session or two? Is that OK?
I work full-time, what is the expected time commitment?
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you