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Create a newsletter that will change your life.

A two-week bootcamp to learn the playbook to grow from 0-20k+ subs. Build a powerful asset that will open doors for you for decades to come.

John Gannon


John Gannon

Creator of VC Careers - A weekly newsletter with 20k+ subscribers

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Use this course to go from "What do I write about?" to "I can't believe I have thousands of subscribers".

Plus, connect with a committed community of creators who are working side by side to build and grow their own life changing newsletters.

Key outcomes

Never be afraid to hit 'Send' again.

Use the Sweet Spots Technique to help you find the ideal niche for your newsletter.

Build a powerful network.

You'll learn to engage with your readers so they offer you jobs, investment opportunities, speaking opportunities, and more.

Grow your newsletter authentically.

The best newsletters generate word of mouth and sustainable growth. We'll show you how to connect with your audience through interactive feedback loops, online and in person events, and more.

Monetize your expertise.

As you build trust with your readers, they'll look to you to solve more of their problems. We'll show you how to create paid products and solutions that will scratch their itch.

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Their words, not mine:

        John is one of the best community builders in venture. He has a give-first mentality and that shines through in the quality of his content and delivery. Anytime he creates a set of materials, I eagerly await the release.
Nick Moran
Nick Moran
General Partner | New Stack Ventures & Host | The Full Ratchet Podcast
        John's been leading the way in the newsletter game for years, and I'm excited to see him offering up his proven playbook through this course.
Evan Armstrong
Evan Armstrong
Napkin Math | 20K+ Subscribers
        John has been living this life for a long time. I would trust no one more to help demystify what it takes to be successful here.
Saadiq Rodgers-King
Saadiq Rodgers-King
VP Product | Candy
        John runs one of the most popular newsletters in the VC world. His course will be a master class for anyone looking to build authority in tech or VC.
Keith Cline
Keith Cline
Founder | Venture Fizz
        I can say with confidence that John is an absolute pro when it comes to this stuff, and I've witnessed firsthand the amount of doors working on this has opened for him and those around him.
Anthony Bellafiore
Anthony Bellafiore
Venture Investor

Meet your instructor

John Gannon
John Gannon

A newsletter subscriber base is so much more than a "following". So far, it's helped me generate $1MM+ in revenue.

After this 2-week bootcamp, you'll be able to create a newsletter that will help you find lucrative career opportunities before others hear about them, launch products & programs to monetize your expertise, and build a global community that you can rely on for the rest of your career.

Space is limited. We're only accepting 20 applicants this cohort.

Take the first step to creating a powerful asset that will change your life.

Take this course if


You work in tech, startups or VC and want to build that coveted "personal brand".


You're hitting a barrier trying to raise capital, attract employees, or engage customers.


You want jobs, investors, speaking engagements and others emailing you instead of the other way around.

Course syllabus


Nail Your Niche

In our first session, we'll show you how to use the Sweet Spots Technique so you know:

  • Exactly who you're going to write for, and:
  • How you'll differentiate from other newsletters in your space.


Everything You Need To Hit "Send"

We'll give you everything you'll need to hit 'Send' for the first time. Including:

  • How to avoid the Tools Trap
  • How to pick engaging topics your readers will love
  • Choosing a newsletter format that fits your personality and your time constraints
  • Writing subject lines that make subscribers actually open


Growing Your Newsletter Authentically

We'll teach you the Drips and Drops Framework to help you attract -- and keep -- new subscribers.

We'll also share our playbooks, tools, and templates for other growth methods we've used successfully like:

  • Swaps
  • Paid Ads
  • Giveaways

And we'll tell you exactly when and how to use them.


Creating Fans For Life

We'll show you how to engage your readers, get them personally invested, and turn them into fans who will tell their friends about your newsletter.

This module will be loaded with the scripts and templates we've used successfully to build connections with our readers, so you won't need to reinvent the wheel.


Monetizing Your Newsletter

Courses, coaching, content, ads -- the revenue generating possibilities for your newsletter are limitless.

But which ones should you explore for your newsletter? When is the right time to explore them?

And how do you sell to your readers in a way that won't turn them off?

This module helps you answer these questions, and more.


Building a Community

In our last session, we'll show you how to build an online and offline community through your newsletter that will help you find amazing jobs, investment opportunities, customers, cofounders, and more.

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Course Schedule

6-8 hours, each week for 2 weeks
  • Tuesdays - Thursdays
    8:00pm - 9:30pm EST

    We'll host our live sessions Tuesday through Thursday each week for the 2-week bootcamp. Join your community in creating a newsletter that will change your life.

  • Content Creation
    1.5 - 3 hours per week

    We'll give you all the tools, tips and techniques during the live sessions, but to get that newsletter out of the gate and feel great about hitting send, you'll have to create some content.

Frequently Asked Questions

What’s the refund policy?
I know you run a successful newsletter, but what do you know about cohort based education?
I might have to miss a session or two? Is that OK?
I work full-time, what is the expected time commitment?

Learning is better with cohorts

Learning is better with cohorts
Active, not passive

This course focuses on live workshops and hands-on projects

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

Join waitlist
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