Newsletter Incubator

3 Weeks


Cohort-based Course

In 3 weeks you'll boost your personal brand, network, and career outlook, while building an asset that will serve you for decades to come.

Course overview

Launch a Newsletter That Will Change Your Life.

During this course, you’ll launch your own life changing newsletter.

Even if you’re starting from Ground Zero or don’t consider yourself a “writer,” use this course to go from:

"What do I write about?"


"I can't believe I have thousands of engaged subscribers!"

Take this course if


You work in tech, startups or VC and want to build that coveted "personal brand".


You're hitting a barrier trying to raise capital, attract employees, or engage customers.


You want jobs, investors, speaking engagements and others emailing you instead of the other way around.

Key outcomes

Never be afraid to hit 'Send' again.

We'll teach you the Sweet Spots Technique to help you find the ideal niche for your newsletter -- one that you're excited about writing about consistently.

Build a powerful network, faster.

Instead of burning hours and hours on endless meetups, calls, and coffees, we’ll show you how to use your newsletter to get the right people’s attention -- at scale, and in less time.

Grow your newsletter authentically.

We’ll save you from burning thousands of dollars over the life of your newsletter by teaching you proven, high-leverage techniques such as:

The Drips and Drops Framework for driving subscriber growth and retention, how to run low cost live events to drive growth, and more.

Be known as an expert in your space.

Build a body of work showcasing your industry expertise that you can point investors, employees, founders, and potential employers towards for decades to come.

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You'll Walk Away With:

Vault of Tools, Word-for-Word Scripts, and Frameworks.

The entire vault that that John used to grow his newsletter from zero to 20K+ subscribers.

6 Facilitated Live Sessions

Where you’ll learn from John, his team, and your peers who are all working towards the same goal of launching a life changing newsletter.

1:1 Personalized Coaching

You'll get coaching from John and his team to fine-tune all the topics related specifically to your newsletter ($500+ value).

Your First 3 Newsletters

During the course, you'll walk away with having hit "send" on your first three newsletters.

Focused Time

Time built-in to the sessions for writing and getting feedback on your newsletter and your subscriber signup page.

Special Guests

They'll share their insights from having built their own successful newsletters.

Their words, not mine:

        I worked with John because I knew he was an expert in using newsletters to build personal brands. What I didn't realize is that he would teach me strategies and tactics that helped me bootstrap DFC to 2 million+ subscribers and counting. Excited for aspiring newsletter writers that he's sharing all of these techniques in his Newsletter Incubator.
Jesse Neugarten

Jesse Neugarten

Founder & CEO, DFC (2 million+ email subscribers)
        Newsletter Incubator far exceeded my expectations. John and his team helped me and the other cohort members move our newsletters forward through the live group sessions and 1-on-1 office hours. I'd recommend it to anyone who wants to make a serious go at the newsletter game.
Kevin Talbot

Kevin Talbot

General Partner | Relay Ventures
        John's been leading the way in the newsletter game for years, and I'm excited to see him offering up his proven playbook through this course.
Evan Armstrong

Evan Armstrong

Napkin Math | 20K+ Subscribers
        The Newsletter Incubator course is a can't-miss deal for anybody looking to start their own newsletter. You'll come out of this course with a newsletter topic you feel confident about, all the best practices needed for high engagement, and how to monetize later on down the road!
Joe Portsmouth

Joe Portsmouth

Director of Retention | The Beard Club
        John and Abhi authentically care about elevating and educating aspiring newsletter creators. They made it a point to personally workshop each of our newsletters so that we understood our audience, options to monetize and how to grow our email list. They didn’t cut corners and showed up with genuine passion for teaching and supporting us.
Espree Devora

Espree Devora

Founder | WeAreLATech
        John is one of the best community builders in venture. He has a give-first mentality and that shines through in the quality of his content and delivery. Anytime he creates a set of materials, I eagerly await the release.
Nick Moran

Nick Moran

General Partner | New Stack Ventures & Host | The Full Ratchet Podcast
        John has been living this life for a long time. I would trust no one more to help demystify what it takes to be successful here.
Saadiq Rodgers-King

Saadiq Rodgers-King

VP Product | Candy
        John runs one of the most popular newsletters in the VC world. His course will be a master class for anyone looking to build authority in tech or VC.
Keith Cline

Keith Cline

Founder | Venture Fizz
        I can say with confidence that John is an absolute pro when it comes to this stuff, and I've witnessed firsthand the amount of doors working on this has opened for him and those around him.
Anthony Bellafiore

Anthony Bellafiore

Venture Investor
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Meet your instructor

John Gannon

John Gannon

A newsletter subscriber base is so much more than a "following".

So far, it's helped me generate $1MM+ in revenue and countless job opportunities.

After this three-week bootcamp, you'll be able to create a newsletter that will help you find lucrative career opportunities before others hear about them, launch products & programs to monetize your thought leadership, and build a global community that you can rely on for the rest of your career.

And you’ll be laying the groundwork to grow to thousands of engaged subscribers who could end up being your future:

  • Investors
  • Employers
  • Employees
  • Customers

Take the first step to creating a powerful asset that will change your life.

Course Syllabus


Welcome (Onboarding)

In our onboarding session, we'll introduce you to the course, it's tools, and your community to make sure you get the most out of your experience.

Plus, we'll show you how to use the Sweet Spots Technique so you know:

  • Exactly who you're going to write for, and:
  • How you'll differentiate from other newsletters in your space.


Everything You Need To Hit "Send"

We'll give you everything you'll need to hit 'Send' for the first time. Including:

  • How to avoid the Tools Trap
  • How to pick engaging topics your readers will love
  • Choosing a newsletter format that fits your personality and your time constraints
  • Writing subject lines that make subscribers actually open


Creating Fans For Life

We'll show you how to engage your readers, get them personally invested, and turn them into fans who will tell their friends about your newsletter.

This module will be loaded with the scripts and templates we've used successfully to build connections with our readers, so you won't need to reinvent the wheel.


Growing Your Newsletter Authentically

We'll teach you the Drips and Drops Framework to help you attract -- and keep -- new subscribers.

We'll also share our playbooks, tools, and templates for other growth methods we've used successfully like:

  • Swaps
  • Paid Ads
  • Giveaways

And we'll tell you exactly when and how to use them.


Building a Community

In this session, we'll show you how to build an online and offline community through your newsletter that will help you find amazing jobs, investment opportunities, customers, cofounders, and more.



In our final session, we'll give you frameworks for monetizing your newsletter as it grows.

This is your chance to hot seat your newsletters, landing pages, content engines and the rest.

Plus, we'll connect you with your community so you have a group of peers to build together with.

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Course Schedule

3-4 hours, each week for 3 weeks
  • Tuesdays - Thursdays

    7:00pm - 8:00pm EST

    We'll host our live sessions Tuesday through Thursday each week for the 3-week bootcamp. Join your community in creating a newsletter that will change your life.

  • Content Creation

    1-2 hours per week

    We'll give you all the tools, tips and techniques during the live sessions, but to get that newsletter out of the gate and feel great about hitting send, you'll have to create some content.

Frequently Asked Questions

What’s the refund policy?
I know you run a successful newsletter, but what do you know about cohort based education?
I might have to miss a session or two? Is that OK?
I work full-time, what is the expected time commitment?
I'm on Zoom all day for work. How are you going to keep my attention during a 90 minute Zoom in the evening?
Can I expense this course?

Learning is better with cohorts

Learning is better with cohorts

Active, not passive

This course focuses on live workshops and hands-on projects

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

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