Newsletter Incubator
3 Weeks
·Cohort-based Course
In 3 weeks you'll boost your personal brand, network, and career outlook, while building an asset that will serve you for decades to come.
Newsletter Incubator
3 Weeks
·Cohort-based Course
In 3 weeks you'll boost your personal brand, network, and career outlook, while building an asset that will serve you for decades to come.
Course overview
Launch a Newsletter That Will Change Your Life.
During this course, you’ll launch your own life changing newsletter.
Even if you’re starting from Ground Zero or don’t consider yourself a “writer,” use this course to go from:
"What do I write about?"
to
"I can't believe I have thousands of engaged subscribers!"
Take this course if
01
You work in tech, startups or VC and want to build that coveted "personal brand".
02
You're hitting a barrier trying to raise capital, attract employees, or engage customers.
03
You want jobs, investors, speaking engagements and others emailing you instead of the other way around.
Key outcomes
Never be afraid to hit 'Send' again.
We'll teach you the Sweet Spots Technique to help you find the ideal niche for your newsletter -- one that you're excited about writing about consistently.
Build a powerful network, faster.
Instead of burning hours and hours on endless meetups, calls, and coffees, we’ll show you how to use your newsletter to get the right people’s attention -- at scale, and in less time.
Grow your newsletter authentically.
We’ll save you from burning thousands of dollars over the life of your newsletter by teaching you proven, high-leverage techniques such as:
The Drips and Drops Framework for driving subscriber growth and retention, how to run low cost live events to drive growth, and more.
Be known as an expert in your space.
Build a body of work showcasing your industry expertise that you can point investors, employees, founders, and potential employers towards for decades to come.
Newsletter Incubator
You'll Walk Away With:
Vault of Tools, Word-for-Word Scripts, and Frameworks.
The entire vault that that John used to grow his newsletter from zero to 20K+ subscribers.
6 Facilitated Live Sessions
Where you’ll learn from John, his team, and your peers who are all working towards the same goal of launching a life changing newsletter.
1:1 Personalized Coaching
You'll get coaching from John and his team to fine-tune all the topics related specifically to your newsletter ($500+ value).
Your First 3 Newsletters
During the course, you'll walk away with having hit "send" on your first three newsletters.
Focused Time
Time built-in to the sessions for writing and getting feedback on your newsletter and your subscriber signup page.
Special Guests
They'll share their insights from having built their own successful newsletters.
Their words, not mine:
Jesse Neugarten
Kevin Talbot
Evan Armstrong
Joe Portsmouth
Espree Devora
Nick Moran
Saadiq Rodgers-King
Keith Cline
Anthony Bellafiore
Meet your instructor
John Gannon
A newsletter subscriber base is so much more than a "following".
So far, it's helped me generate $1MM+ in revenue and countless job opportunities.
After this three-week bootcamp, you'll be able to create a newsletter that will help you find lucrative career opportunities before others hear about them, launch products & programs to monetize your thought leadership, and build a global community that you can rely on for the rest of your career.
And you’ll be laying the groundwork to grow to thousands of engaged subscribers who could end up being your future:
- Investors
- Employers
- Employees
- Customers
Take the first step to creating a powerful asset that will change your life.
Course Syllabus
01
Welcome (Onboarding)
In our onboarding session, we'll introduce you to the course, it's tools, and your community to make sure you get the most out of your experience.
Plus, we'll show you how to use the Sweet Spots Technique so you know:
- Exactly who you're going to write for, and:
- How you'll differentiate from other newsletters in your space.
02
Everything You Need To Hit "Send"
We'll give you everything you'll need to hit 'Send' for the first time. Including:
- How to avoid the Tools Trap
- How to pick engaging topics your readers will love
- Choosing a newsletter format that fits your personality and your time constraints
- Writing subject lines that make subscribers actually open
03
Creating Fans For Life
We'll show you how to engage your readers, get them personally invested, and turn them into fans who will tell their friends about your newsletter.
This module will be loaded with the scripts and templates we've used successfully to build connections with our readers, so you won't need to reinvent the wheel.
04
Growing Your Newsletter Authentically
We'll teach you the Drips and Drops Framework to help you attract -- and keep -- new subscribers.
We'll also share our playbooks, tools, and templates for other growth methods we've used successfully like:
- Swaps
- Paid Ads
- Giveaways
And we'll tell you exactly when and how to use them.
05
Building a Community
In this session, we'll show you how to build an online and offline community through your newsletter that will help you find amazing jobs, investment opportunities, customers, cofounders, and more.
06
Graduation
In our final session, we'll give you frameworks for monetizing your newsletter as it grows.
This is your chance to hot seat your newsletters, landing pages, content engines and the rest.
Plus, we'll connect you with your community so you have a group of peers to build together with.
Course Schedule
3-4 hours, each week for 3 weeks
Tuesdays - Thursdays
7:00pm - 8:00pm EST
We'll host our live sessions Tuesday through Thursday each week for the 3-week bootcamp. Join your community in creating a newsletter that will change your life.
Content Creation
1-2 hours per week
We'll give you all the tools, tips and techniques during the live sessions, but to get that newsletter out of the gate and feel great about hitting send, you'll have to create some content.
Frequently Asked Questions
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you
Stay in the loop
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