How to Run an Effective Prioritization Activity

4.6 (103)

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1 Day

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Cohort-based Course

Rapid prioritization that sticks! A three hour workshop with John Cutler.

Course overview

Facilitate (relatively) painless prioritization.

“This activity was like a magic trick. In an hour we made more progress together than we typically make in weeks of meetings.”

Craig Daniel | SVP & GM New Ventures and Guest | Toast


Cohort 5 — Last Workshop of 2024

Thursday, December 12th, 3hrs

8AM PST (US), 11AM EST (US), 4PM (16:00) GMT


If you have facilitated a prioritization exercise you know that the real limiter is not picking the right framework. The real challenge is making prioritization decisions without getting mired in: 


• false rigor

• horse trading

• estimation bingo

• …and decision paralysis.


This workshop is about short-circuiting these traps and helping your team converge quickly on a force-ranked prioritized list of bets—fast, without glossing over nuance or getting sidetracked. And making those decisions stick!


I will teach you how to facilitate a short prioritization activity that is easy to run but adaptable when the team wants to go deep. The activity explores themes like value, urgency, and effort—nothing fancy—but it follows a very specific sequence and script that addresses big prioritization and oversimplification traps.


In this workshop, we’ll cover:

• Core concepts like value vs. urgency, opportunity costs, categories of value, and cost of delay

• The mechanics of the activity, including prep, steps, templates, and facilitation techniques

• Realistic scenarios and examples

• Advanced techniques for unblocking teams, addressing pushback, and dealing with dependencies


Workshop format:

• Three-hour live workshop

• A mix of lecture, case study review, and interactive exercises

• Perpetual access to the recording and all resources, including Miro templates

Who is this workshop for?

01

This 3hr Workshop is for product managers, designers, and developers on the hook to facilitate a prioritization activity.

02

This 3hr workshop is for people who are sick of prioritization spreadsheets that don't work (or work in all the wrong ways)

03

This 3hr workshop is for readers of The Beautiful Mess who want to move past the theory and apply some of the frameworks.

What you’ll get out of this workshop:

A step-by-step prioritization activity playbook

Everything you’ll need to run an effective prioritization activity in your company including pre-work, activity positioning, and activity scripts/templates.

“Magic” facilitation tricks

Specific hacks you can use to nudge the team towards making better prioritization decisions.

Objection handling

Some people will find this activity “too simple” and will ask for a more complex or “rigorous” framework (or the reverse). I’ll teach you how to handle these objections.

Advanced topics

Once we’ve established a strong foundation, we’ll explore some advanced topics like dependencies, resolution (what we’re prioritizing), open-ended bets, and facilitation nuances. We will also discuss how to integrate the core concepts into everyday prioritization decisions.

What’s included

John Cutler

Live sessions

Learn directly from John Cutler in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

Week 1

Dec 12

    Dec

    12

    How to Run an Effective Prioritization Activity (East Coast US and Europe)

    Thu 12/124:00 PM—7:00 PM (UTC)

4.6 (103 ratings)

What students are saying

Meet your instructor

John Cutler

John Cutler

Most recently I worked as the Senior Director of Product Enablement at Toast.


Before that, I was at Amplitude, a product analytics company, and I had the opportunity to work with hundreds of product teams around the world. In this role, I ran workshops, I coached product leaders 1:1, and I helped teams focus on what's most impactful. While at Amplitude, I wrote the North Star Playbook, a popular guide on using driver trees and North Star metrics.


Since 2015, I've written close to 800 posts on product development, design, leadership, and management. My primary interest is in identifying patterns in organizations, writing about them, creating frameworks around them, and sharing my learnings publicly. I've been fortunate to work with B2B SaaS companies like Zendesk, Appfolio, and Pendo.

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How to Run an Effective Prioritization Activity

Workshop Dates

3 hours

  • October 24th, 2024

    9AM EST (US), 2PM BST and 3PM CEST (EU)

    3hr interactive workshop

Frequently Asked Questions

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How to Run an Effective Prioritization Activity