How to Run an Effective Prioritization Activity


(18 ratings)


1 Day


Cohort-based Course

Rapid prioritization that sticks! A three hour workshop with John Cutler.

Course overview

Facilitate (relatively) painless prioritization.

“This activity was like a magic trick. In an hour we made more progress together than we typically make in weeks of meetings.”

Craig Daniel  | SVP & GM New Ventures and Guest | Toast

May 9th, 3hrs, 8AM-11AM (GMT-8 US Pacific)

If you have facilitated a prioritization exercise you know that the real limiter is not picking the right framework. The real challenge is making prioritization decisions without getting mired in: 

• false rigor

• horse trading

• estimation bingo

• …and decision paralysis.

This workshop is about short-circuiting these traps and helping your team converge quickly on a force-ranked prioritized list of bets—fast, without glossing over nuance or getting sidetracked. And making those decisions stick!

I will teach you how to facilitate a short prioritization activity that is easy to run but adaptable when the team wants to go deep. The activity explores themes like value, urgency, and effort—nothing fancy—but it follows a very specific sequence and script that addresses big prioritization and oversimplification traps.

In this workshop, we’ll cover:

• Core concepts like value vs. urgency, opportunity costs, and categories of value

• The mechanics of the activity, including prep, steps, templates, and facilitation techniques

• Realistic scenarios and examples

• Advanced techniques for unblocking teams, addressing pushback, and dealing with dependencies

Workshop format:

• Three-hour live workshop

• A mix of lecture and interactive exercises

• Perpetual access to the recording and all resources

Who is this workshop for?


This 3hr Workshop is for product managers, designers, and developers on the hook to facilitate a prioritization activity.


This 3hr workshop is for people who are sick of prioritization spreadsheets that don't work (or work in all the wrong ways)


This 3hr workshop is for readers of The Beautiful Mess who want to move past the theory and apply some of the frameworks.

What you’ll get out of this workshop:

A step-by-step prioritization activity playbook

Everything you’ll need to run an effective prioritization activity in your company including pre-work, activity positioning, and activity scripts/templates.

“Magic” facilitation tricks

Specific hacks you can use to nudge the team towards making better prioritization decisions.

Objection handling

Some people will find this activity “too simple” and will ask for a more complex or “rigorous” framework (or the reverse). I’ll teach you how to handle these objections.

Advanced topics

Once we’ve established a strong foundation, we’ll explore some advanced topics like dependencies, resolution (what we’re prioritizing), open-ended bets, and facilitation nuances. We will also discuss how to integrate the core concepts into everyday prioritization decisions.

This course includes

1 interactive live session

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    May 9

    Week dates are set to instructor's time zone


    • May


      How to Run an Effective Prioritization Activity (May 9th-3hr-8AM GMT-8)

      Thu, May 9, 3:00 PM - 6:00 PM UTC


(18 ratings)

What students are saying

Meet your instructor

John Cutler

John Cutler

Most recently I worked as the Senior Director of Product Enablement at Toast.

Before that, I was at Amplitude, a product analytics company, and I had the opportunity to work with hundreds of product teams around the world. In this role, I ran workshops, I coached product leaders 1:1, and I helped teams focus on what's most impactful. While at Amplitude, I wrote the North Star Playbook, a popular guide on using driver trees and North Star metrics.

Since 2015, I've written close to 800 posts on product development, design, leadership, and management. My primary interest is in identifying patterns in organizations, writing about them, creating frameworks around them, and sharing my learnings publicly. I've been fortunate to work with B2B SaaS companies like Zendesk, Appfolio, and Pendo.

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Workshop Dates

3 hours
  • May 9th, 2024

    8am-11am GMT-8 (US Pacific)

    3hr interactive workshop

Frequently Asked Questions

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