I quit my job to manage a portfolio of 2 million followers. Now I teach CEOs storytelling frameworks to scale their visibility in 3 weeks.
Head of Marketing & Partnerships, LOI Venture; 2x TEDx Speaker
Less than 5% of LinkedIn users post content on a weekly basis. The weirdest part?
Microsoft bought LinkedIn for $26B. Now they have 800M users and the best opportunities go to the top 5%.
That's not fair. This course teaches you the frameworks to be in the top 5%.
Founder & CEOs: Your company's voice is established but you need to start building your own.
Entrepreneurs & Speakers: You’re a builder who wants a free distribution channel that doesn't require guru ads.
Consultants & Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.
Joel is a marketing advisor and LinkedIn storyteller that manages a client portfolio of 2 million followers and speaks to companies on the power of LinkedIn.
He’s given two TEDx talks on the impact of social media and storytelling, and he’s partnered with brands like Uber, Amazon, Slack, Microsoft, Adobe, Hootsuite, and Airbnb.
On LinkedIn, he produces content on an individual and corporate level that's earned 10 million+ views, with some stories gaining 1 million+ impressions alone. His LinkedIn newsletter, the Personal Brand Brief, has over 18,000+ subscribers in less than a year.
LinkedIn isn’t a resume platform, it’s a professional content platform that’s underutilized. And in 2021, it’s imperative that you’re searchable, trustable, and relatable online. You will distil your career journey and values into a LinkedIn profile that's thoughtful, compelling, and aligned with SEO ranking. Bring your offline credibility online.
Reputations are built over years and lost in minutes. Protect yours. Learn how to use LinkedIn to attract ideal clients and star talent. Leverage the platform to position your company as an industry leader. This happens through content. Content is the unlock of a good LinkedIn profile. It's what starts stirring up community or conversations.
Work opportunities used to be push focused and now LinkedIn makes them pull focused. Use LinkedIn to bring opportunities to you, instead of struggling to make your voice heard. Find your niche and discover the benefits of building relationships with key influencers in your market. This module will focus on developing your $0 content flywheel.
Ideas should be shared and refined in public, instead of being worked on secretly until the launch. This is one of the benefits of having a LinkedIn community; learn how to share, build, and refine ideas using input from your audience. After this module, you can be sure that your message will be seen by the right people and have the right momentum.
Networking is gross; relationship building and providing value is stronger. You will learn how to send outreach notes to connect with key stakeholders in your market, making warm connections and getting your name seen before you ever start a relationship.
Back by popular demand, the last class will have a full hour to dig into all things storytelling, life and in between. If you have projects or ideas you'd like Joel's feedback on, this is the perfect class to end with. Bring your coffee and buckle in.
Life's busy. This storytelling course focuses on hands-on projects right in the lesson.
Looking for a next hire? You might meet them at class. You’ll be learning in public beside other leaders.
Everyone gets access to a great alumni community and can ask for feedback on their writing.
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