A 3-week long project-based course that will teach you how to establish online credibility, attract ideal customers, and build a free PR machine on LinkedIn.

We’ll go in-depth on the following concepts

How to set up your LinkedIn profile so it ranks for SEO

The framework for building and shipping ideas in public

How to use the LinkedIn algorithm to your advantage

Know how to become in the top 5% of LinkedIn creators

The steps and scripts for successful cold outreach to investors and CEOs

Long-term content strategies and formulas for growth

Developing a magnetic personal brand that attracts your ideal client

You have a company brand or team that’s established but you want to learn how to share your own voice.

You’re an ideas-person. You’re a builder who wants a free distribution channel and doesn't want to pay for ads.

You're a service-based provider who wants a free PR strategy that lets your clients come to you while you sleep.

Joel is a marketing advisor and LinkedIn storyteller that manages a client portfolio of 2 million followers and speaks to companies on the power of LinkedIn.

He’s given two TEDx talks on the impact of social media and storytelling, and he’s partnered with brands like Uber, Amazon, Slack, Microsoft, Adobe, Hootsuite, and Airbnb.

On LinkedIn, he produces content on an individual and corporate level that's earned 10 million+ views, with some stories gaining 1 million+ impressions alone. His LinkedIn newsletter, the Personal Brand Brief, has over 17,000+ subscribers.

In this course, you will become in the top 5% of LinkedIn users, grow your online credibility, attract ideal customers, and leverage your story as an industry leader.

This course has been designed for the busy professional. Instead of bogging you down with homework, we’ve created this course to be project-based, with most of the projects taking place during the course workshops. Learn in real time, leveraging group brainstorms and instructor comments. 

Our learn-as-you-go strategy will set you up to share out your projects in our slack channel, and you’ll receive feedback from other people who are dedicated to growing their online reputation.

Join in on our Slack community for group revision, testing in public, and an ongoing alumni community. Don’t waste your time fiddling with revisions; we’ll help. 

Joel has spent his life curating the best resources for developing a personal brand and growing a community on LinkedIn. Not only will these be available to you during the cohort, you’ll also receive lifetime access to all course resources.

How Joel doesn’t top the TOP 30 young entrepreneur list every year is beyond me. His business acumen is immense and his sense of purpose is remarkably humbling. He also happens to be a really smashing bloke.

Former VP of Innovation and Creativity, Walt Disney World

I rarely come across real talents who stand out like Joel. I had the pleasure of working with Joel a few years ago, and we have kept in touch ever since. Joel's ability to make things happen with his pure hustle mentality has always impressed me.

Sr International Expansion Manager, Shopify

I’ve had the privilege to work with Joel in multiple capacities and I’m always impressed by his ability to leverage LinkedIn storytelling into whatever project he has on the go. He has a knack for community building and I have no doubt his social media course will be well worth your investment.

CEO at Trufan, Investor, 3-Time TEDx Speaker & LinkedIn Top Voice: Entrepreneurship

One of the things I've been most impressed with by Joel is that he always wants to help others. His content is geared towards teaching and instructing his audience in an approachable and informative way. I've been particularly impressed with his expertise around personal branding and communication.  

Editorial Director, Prezi. 300,000+ LinkedIn Followers

Joel is a wonderful person and expert who truly has command of his craft. We had him join Homie to provide some wisdom to our agents regarding how to develop their personal brands online, as well as how to cultivate networks that translate to business. If you're looking for someone who can help you break through the noise on LinkedIn, Joel is one of the best.

VP Marketing, Homie. Brand Innovators 40 under 40. LinkedIn Top Voice 2020

Joel knows how to bring together talented people for a bigger purpose and motivate everyone to do their absolutely best. He puts his 100% into everything he does and continues to grow his reputation as the ultimate mood-maker in a room. He is so talented at not only growing his network, but maintaining valuable, thoughtful relationships with each and every one of his connections.

3X LinkedIn Top Voice. 400,000+ LinkedIn Followers

Whether you have 400 connections or 4,000, this course is for anyone who wants to get into a regular rhythm of creating content and is looking for better cold outreach results. 

I already use a LinkedIn account? Will I learn anything new?

All workshops will be recorded for you to view asynchronously. However, the course has been structured to maximize your time, so you will complete most of the projects within the workshops. If you repeatedly miss workshops, you’ll lose out on guided brainstorming and group input, and might not see the results you’re hoping for.

Yes! If you have an assistant who supports you or someone else you’d like to bring and take notes, they can jump into the workshops with you. Just send Joel an email beforehand to arrange it.

Can someone from my team sit in on the class?

We’ll meet for two 60-minute workshops per week for three weeks. If you have to miss a workshop, you can watch the recording when it works for you. About 95% of all project work will be completed in class, leaving you time to invest in what you care about. 

I work full-time. Do I have time to take this course?

Reimbursement policies vary per company. For example, you can expense the cost under L&D, professional development, or conference budgets. You will receive a certificate of completion if you need it as part of their company's reimbursement policy.

Email hello@joelhansen.com and I'll be happy to assist.

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Over 700 million people have LinkedIn accounts. Less than 5% of them know how to share content and position their voice to establish credibility. CEOs need to change that. 

I’ve earned over 10 million views on the platform with no budget and now manage a client portfolio of 2 million+ followers for CEOs. In this course, learn how LinkedIn works so you can dramatically grow your visibility and amplify your voice: as a CEO, founder, or consultant in the digital era.

Scale Your LinkedIn Storytelling and Visibility in 3 Weeks

Over 700 million people have LinkedIn accounts. Less than 5% of them know how to share content and position their voice to establish credibility. CEOs need to change that.  I’ve earned over 10 million views on the platform with no budget and now manage a client portfolio of 2 million+ followers for CEOs. In this course, learn how LinkedIn works so you can dramatically grow your visibility and amplify your voice: as a CEO, founder, or consultant in the digital era.