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LinkedIn Masterclass

I quit my job to manage a portfolio of 2 million followers. Now I teach CEOs storytelling frameworks to scale their visibility in 3 weeks.

This course is no longer available.

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Course overview

Stop Writing, Start Storytelling.

Less than 5% of LinkedIn users post content on a weekly basis. The weirdest part?


Microsoft bought LinkedIn for $26B. Now they have 800M users and the best opportunities go to the top 5%.


That's not fair. This course teaches you the frameworks to be in the top 5%.

Who is this course for

01

Founder & CEOs: Your company's voice is established but you need to start building your own.

02

Entrepreneurs & Speakers: You’re a builder who wants a free distribution channel that doesn't require guru ads.

03

Consultants & Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

What You'll Master

We'll set up your LinkedIn profile so it ranks at the highest SEO

  • Steal from the best ranking profiles
  • Align your voice with top keywords on LinkedIn

Learn the frameworks for building and shipping ideas

  • Build a system to catch your best ideas
  • Take my best templates to build a content cadence

Learn how to stay in the top 5% of LinkedIn creators

  • How to use the LinkedIn algorithm to your advantage
  • Long-term content strategies and formulas for growth

Build a powerful toolkit of messaging and outreach

  • Learn steps and scripts for successful cold outreach
  • Developing a magnetic personal brand that attracts your ideal client

See what people are saying

        Joel delivers an impressive blueprint to be more intentional with the LinkedIn platform. This program will help you create more engagement, build meaningful relationships and authentically build your brand. His insights inspired me to make subtle changes that have already made a big difference in my community. Highly recommend! [2021 Student]
Riaz Meghji

Riaz Meghji

Human Connection Keynote Speaker | Author | TV Host
        Joel Hansen is a generous instructor and a LinkedIn whiz. His comprehensive course addressed my larger strategic goals as well as the many details that needed tweaking to optimize my presence on the Linkedin platform. Ultimately, Joel helped me to effectively revamp my Linkedin profile and kickstart my networking efforts to prep for my book drop.
Candace Nelson

Candace Nelson

Female Founder, NYT Bestselling Author, Angel Investor. Entrepreneurship Book Coming Nov ’22, WSJ Contributor
        Course was excellent. Joel had thought-provoking questions that delved into strategy, goals, and measurements critical to a successful LinkedIn presence. I found that answering the questions led me to ask myself more profound questions about my own goals in life. I highly recommend the class. [2022 student]
Kristina Arriaga

Kristina Arriaga

Trustee, Facebook's Oversight Board. President of Intrinsic Advisory Firm
        Since Joel's class, I’ve created a new morning routine where every day for 15 mins with my coffee I scroll the news and share my inspiration for the day. The routine was something I learned and started during Joel's class. Joel was very helpful in getting me started the right way and I know he'll do the same for you. [2021 Student]
Hassan El Bouhali

Hassan El Bouhali

CTO, Mastercard Foundation | Board Advisor
        Joel knows how to bring together talented people for a bigger purpose and motivate everyone to do their absolutely best. He puts his 100% into everything he does and continues to grow his reputation as the ultimate mood-maker in a room. He is so talented at not only growing his network, but maintaining valuable, thoughtful relationships.
Natalie Riso

Natalie Riso

3X LinkedIn Top Voice. 400,000+ LinkedIn Followers, LTSE.
        I’ve had the privilege to work with Joel in multiple capacities and I’m always impressed by his ability to leverage LinkedIn storytelling into whatever project he has on the go. He has a knack for community building and I have no doubt his social media course will be well worth your investment.
Swish Goswami

Swish Goswami

CEO at Trufan, Investor, 3-Time TEDx Speaker & LinkedIn Top Voice: Entrepreneurship
        Joel is a wonderful person who truly has command of his craft. We had him join Homie to provide some wisdom to our agents regarding how to develop their personal brands online, as well as how to cultivate networks that translate to business. If you're looking for someone who can help you break through the noise on LinkedIn, Joel is one of the best.
Matt Kerbel

Matt Kerbel

VP Marketing, Homie. Brand Innovators 40 under 40. LinkedIn Top Voice 2020
        One of the things I've been most impressed with by Joel is that he always wants to help others. His content is geared towards teaching and instructing his audience in an approachable and informative way. I've been particularly impressed with his expertise in personal branding and communication. [2021 Student]
Lorraine Lee

Lorraine Lee

Editorial Director, Prezi. 300,000+ LinkedIn Followers
        This class from Joel addressed a different element every session. The small group made it personal and intimate. By the end of the course, I optimized my profile, learned how to write DMs and created a couple of posts. One even hit 10,000 views! I even booked some meetings with other students. Would I do it again? Absolutely! [2021 Student]
Anita Lettink

Anita Lettink

Board Advisor | Top 50 Global Thought Leader on Future of Work & HR | Keynote Speaker
        I loved the energy. The stories you shared were inspiring. Really appreciated your input on my profile. You gave me the push to start posting and put myself out there, I've only done 2 posts so far but I've seen a lot more people looking at my profile. It was great to meet others in the group as well as they've supported my content. [2021 Student]
Lauren Colson

Lauren Colson

Business Owner + CFO | Helping Founders with Successful Exits | Startup Mentor
        Joel’s class confirmed the need to be more active on LinkedIn. His class helped me feel much more confident. I learned how to craft my profile to attract attention and remain authentic at the same time. Since the class, I've started actively taking notes throughout my week of items I should post. Would highly recommend the class. [2021 Student]
Brent Alvord

Brent Alvord

Former Director of Investment Banking, Wells Fargo.
        LinkedIn was an also-ran social media experience for me. A member for 12+ years, I was an often-caller, seldom commenter. I just didn't get it. After Joel's teaching and the cohorts sharing I have a new appreciation for how LI can be used and what types of things to share. It's gone from an also-ran to my fave platform. Thanks, Joel!
Rich Patterson

Rich Patterson

Marketing Agency Owner
        The pros? Rather than just "hacks", the class helped me evaluate what I hope to achieve with my career and how LinkedIn could help me achieve that. It wasn't a "listen" course, but a "get it done" class. We had a lot of exercises before, during & after sessions. Students ranged in age, geography and background. Cons? None. [2021 Student]
Chuks Umeche

Chuks Umeche

MBA Candidate, IESE Business School
        First up, Joel Hansen, the course host, is an awesome dude. Knowledgeable, energetic and a great educator. The best aspects of the course, for me were the advice on optimizing the profile, and the group energy that motivated me to start building a regular cadence on LinkedIn. [2021 Student]
Chez Spigelman

Chez Spigelman

Ecommerce Analyst, Clearco | Founder, Next Cohort
        Joel, Thanks so much for the tips and insights to take my LinkedIn strategy to the next level in a fun and friendly way. The group was so supportive and it was great to have a step-by-step plan going over every aspect of LinkedIn. [2021 Student]
Emmy Sobieski

Emmy Sobieski

Former Fund Manager | Helping High Performing Students Break into Wall Street | 25 Years+ Investor | Founder My10Min.com
        Joel is one of the kindest and most empathetic people I’ve ever worked with and I think that’s what makes him an excellent marketer and storyteller. He has this unique way of uplifting everyone around him, has sure done that for me. I’m constantly inspired by his writing style and how cohesively he paints a picture with words.
Sakshi Shukla

Sakshi Shukla

Freelance Content and Copy Writer

Meet your instructor

Joel Hansen

Joel Hansen

Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions

Joel is a marketing advisor and LinkedIn storyteller that manages a client portfolio of 2 million followers and speaks to companies on the power of LinkedIn.

He’s given two TEDx talks on the impact of social media and storytelling, and he’s partnered with brands like Uber, Amazon, Slack, Microsoft, Adobe, Hootsuite, and Airbnb.

On LinkedIn, he produces content on an individual and corporate level that's earned 10 million+ views, with some stories gaining 1 million+ impressions alone. His LinkedIn newsletter, the Personal Brand Brief, has over 18,000+ subscribers in less than a year.

Course syllabus

Week 1

Oct 10—Oct 15
    Nothing scheduled for this week

Week 2

Oct 16—Oct 22
    Nothing scheduled for this week

Week 3

Oct 23—Oct 26
    Nothing scheduled for this week

Bonus

    Module 1: Understanding the LinkedIn Ecosystem

    Over 700 million people have LinkedIn accounts, and the platform is a $21B hotbed of activity. Your first step to unlocking the power of LinkedIn is understanding the ecosystem.

    • đź“„

      Top 50 List of Influencers

    • đź“„

      JOIN SLACK

    • đź“„

      Course Overview Session (Oct 5)

    • đź“„

      Module 1 Zoom Recording (Oct 7)

    • đź“„

      Module 1 Slides (Oct 7)

    Module 2: Craft Your Profile

    Learn how to craft a profile that helps you stand out, is built on your niche and passions, and brings your offline credibility online.

    • đź“„

      LinkedIn Playbook

    • đź“„

      Personal Brand Development Guide

    • đź“„

      Module 2 Slides (Oct 12)

    • đź“„

      Module 2 Zoom Recording (Oct 12)

    Module 3: Building Your Community

    Learn the steps to successful LinkedIn community building including using the search function and sending message requests.

    • đź“„

      Connect Request Cheat Sheet

    • đź“„

      Module 3 Recording (Oct 14)

    • đź“„

      Module 3 Slides (Oct 14)

    Module 4: Creating Content

    Learn content strategy and types and then write your first post. Take this Module a step further by using the resources provided to build out a content calendar for yourself.

    • đź“„

      Creating Your First 10 Posts

    • đź“„

      Posting Timing and Growth Tips

    • đź“„

      52 Content Ideas

    • đź“„

      Module 4 Slides (Oct 19)

    • đź“„

      Module 4 Recording (Oct 19)

    Module 5: Outreach

    In this Module we'll tackle outreach messages and emails to grow your network.

    • đź“„

      Email/Message Template

    • đź“„

      Module 5 Recording (Oct 21)

    • đź“„

      Module 5 Slides (Oct 21)

    Bonus: AMA

    This will be a Q & A session.

    • đź“„

      AMA Recording (Oct 26)

Meet Joel đź‘‹

Learning is Stronger with Cohorts

Learning is Stronger with Cohorts

HW During Class vs After

Life's busy. This storytelling course focuses on hands-on projects right in the lesson.

Learn with other CEOs

Looking for a next hire? You might meet them at class. You’ll be learning in public beside other leaders.

2 Way Dialogue on Slack

Everyone gets access to a great alumni community and can ask for feedback on their writing.

Frequently Asked Questions

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