Stop Writing, Start Storytelling.

I quit my job to manage a portfolio of 2 million followers. Now I teach CEOs storytelling frameworks to scale their visibility in 3 weeks.

Joel Hansen

with

Joel Hansen

Head of Marketing & Partnerships, LOI Venture; 2x TEDx Speaker

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Less than 5% of LinkedIn users post content on a weekly basis. The weirdest part?


Microsoft bought LinkedIn for $26B. Now they have 800M users and the best opportunities go to the top 5%.


That's not fair. This course teaches you the frameworks to be in the top 5%.

See what people are saying

        Joel delivers an impressive blueprint to be more intentional with the LinkedIn platform. This program will help you create more engagement, build meaningful relationships and authentically build your brand. His insights inspired me to make subtle changes that have already made a big difference in my community. Highly recommend! [2021 Student]
Riaz Meghji
Riaz Meghji
Human Connection Keynote Speaker | Author | TV Host
        Joel Hansen is a generous instructor and a LinkedIn whiz. His comprehensive course addressed my larger strategic goals as well as the many details that needed tweaking to optimize my presence on the Linkedin platform. Ultimately, Joel helped me to effectively revamp my Linkedin profile and kickstart my networking efforts to prep for my book drop.
Candace Nelson
Candace Nelson
Female Founder, NYT Bestselling Author, Angel Investor. Entrepreneurship Book Coming Nov ’22, WSJ Contributor
        Course was excellent. Joel had thought-provoking questions that delved into strategy, goals, and measurements critical to a successful LinkedIn presence. I found that answering the questions led me to ask myself more profound questions about my own goals in life. I highly recommend the class. [2022 student]
Kristina Arriaga
Kristina Arriaga
Trustee, Facebook's Oversight Board. President of Intrinsic Advisory Firm
        Since Joel's class, I’ve created a new morning routine where every day for 15 mins with my coffee I scroll the news and share my inspiration for the day. The routine was something I learned and started during Joel's class. Joel was very helpful in getting me started the right way and I know he'll do the same for you. [2021 Student]
Hassan El Bouhali
Hassan El Bouhali
CTO, Mastercard Foundation | Board Advisor
        Joel knows how to bring together talented people for a bigger purpose and motivate everyone to do their absolutely best. He puts his 100% into everything he does and continues to grow his reputation as the ultimate mood-maker in a room. He is so talented at not only growing his network, but maintaining valuable, thoughtful relationships.
Natalie Riso
Natalie Riso
3X LinkedIn Top Voice. 400,000+ LinkedIn Followers, LTSE.
        I’ve had the privilege to work with Joel in multiple capacities and I’m always impressed by his ability to leverage LinkedIn storytelling into whatever project he has on the go. He has a knack for community building and I have no doubt his social media course will be well worth your investment.
Swish Goswami
Swish Goswami
CEO at Trufan, Investor, 3-Time TEDx Speaker & LinkedIn Top Voice: Entrepreneurship
        Joel is a wonderful person who truly has command of his craft. We had him join Homie to provide some wisdom to our agents regarding how to develop their personal brands online, as well as how to cultivate networks that translate to business. If you're looking for someone who can help you break through the noise on LinkedIn, Joel is one of the best.
Matt Kerbel
Matt Kerbel
VP Marketing, Homie. Brand Innovators 40 under 40. LinkedIn Top Voice 2020
        One of the things I've been most impressed with by Joel is that he always wants to help others. His content is geared towards teaching and instructing his audience in an approachable and informative way. I've been particularly impressed with his expertise in personal branding and communication. [2021 Student]
Lorraine Lee
Lorraine Lee
Editorial Director, Prezi. 300,000+ LinkedIn Followers
        This class from Joel addressed a different element every session. The small group made it personal and intimate. By the end of the course, I optimized my profile, learned how to write DMs and created a couple of posts. One even hit 10,000 views! I even booked some meetings with other students. Would I do it again? Absolutely! [2021 Student]
Anita Lettink
Anita Lettink
Board Advisor | Top 50 Global Thought Leader on Future of Work & HR | Keynote Speaker
        I loved the energy. The stories you shared were inspiring. Really appreciated your input on my profile. You gave me the push to start posting and put myself out there, I've only done 2 posts so far but I've seen a lot more people looking at my profile. It was great to meet others in the group as well as they've supported my content. [2021 Student]
Lauren Colson
Lauren Colson
Business Owner + CFO | Helping Founders with Successful Exits | Startup Mentor
        Joel’s class confirmed the need to be more active on LinkedIn. His class helped me feel much more confident. I learned how to craft my profile to attract attention and remain authentic at the same time. Since the class, I've started actively taking notes throughout my week of items I should post. Would highly recommend the class. [2021 Student]
Brent Alvord
Brent Alvord
Former Director of Investment Banking, Wells Fargo.
        LinkedIn was an also-ran social media experience for me. A member for 12+ years, I was an often-caller, seldom commenter. I just didn't get it. After Joel's teaching and the cohorts sharing I have a new appreciation for how LI can be used and what types of things to share. It's gone from an also-ran to my fave platform. Thanks, Joel!
Rich Patterson
Rich Patterson
Marketing Agency Owner
        The pros? Rather than just "hacks", the class helped me evaluate what I hope to achieve with my career and how LinkedIn could help me achieve that. It wasn't a "listen" course, but a "get it done" class. We had a lot of exercises before, during & after sessions. Students ranged in age, geography and background. Cons? None. [2021 Student]
Chuks Umeche
Chuks Umeche
MBA Candidate, IESE Business School
        First up, Joel Hansen, the course host, is an awesome dude. Knowledgeable, energetic and a great educator. The best aspects of the course, for me were the advice on optimizing the profile, and the group energy that motivated me to start building a regular cadence on LinkedIn. [2021 Student]
Chez Spigelman
Chez Spigelman
Ecommerce Analyst, Clearco | Founder, Next Cohort
        Joel, Thanks so much for the tips and insights to take my LinkedIn strategy to the next level in a fun and friendly way. The group was so supportive and it was great to have a step-by-step plan going over every aspect of LinkedIn. [2021 Student]
Emmy Sobieski
Emmy Sobieski
Former Fund Manager | Helping High Performing Students Break into Wall Street | 25 Years+ Investor | Founder My10Min.com
        Joel is one of the kindest and most empathetic people I’ve ever worked with and I think that’s what makes him an excellent marketer and storyteller. He has this unique way of uplifting everyone around him, has sure done that for me. I’m constantly inspired by his writing style and how cohesively he paints a picture with words.
Sakshi Shukla
Sakshi Shukla
Freelance Content and Copy Writer
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Join an upcoming cohort

LinkedIn Masterclass

Cohort 3 (October 2022)
$800 USD
Dates
Oct 4 - 25, 2022
Application Deadline
Sep 20, 2022

Who is this course for

01

Founder & CEOs: Your company's voice is established but you need to start building your own.

02

Entrepreneurs & Speakers: You’re a builder who wants a free distribution channel that doesn't require guru ads.

03

Consultants & Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

What You'll Master

We'll set up your LinkedIn profile so it ranks at the highest SEO
  • Steal from the best ranking profiles
  • Align your voice with top keywords on LinkedIn
Learn the frameworks for building and shipping ideas
  • Build a system to catch your best ideas
  • Take my best templates to build a content cadence
Learn how to stay in the top 5% of LinkedIn creators
  • How to use the LinkedIn algorithm to your advantage
  • Long-term content strategies and formulas for growth
Build a powerful toolkit of messaging and outreach
  • Learn steps and scripts for successful cold outreach
  • Developing a magnetic personal brand that attracts your ideal client

Meet your instructor

Joel Hansen
Joel Hansen
Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions

Joel is a marketing advisor and LinkedIn storyteller that manages a client portfolio of 2 million followers and speaks to companies on the power of LinkedIn.

He’s given two TEDx talks on the impact of social media and storytelling, and he’s partnered with brands like Uber, Amazon, Slack, Microsoft, Adobe, Hootsuite, and Airbnb.

On LinkedIn, he produces content on an individual and corporate level that's earned 10 million+ views, with some stories gaining 1 million+ impressions alone. His LinkedIn newsletter, the Personal Brand Brief, has over 18,000+ subscribers in less than a year.

Course Flow

01

Craft Your Profile So It Ranks Higher

LinkedIn isn’t a resume platform, it’s a professional content platform that’s underutilized. And in 2021, it’s imperative that you’re searchable, trustable, and relatable online. You will distil your career journey and values into a LinkedIn profile that's thoughtful, compelling, and aligned with SEO ranking. Bring your offline credibility online.

02

Interpreting The LinkedIn Algorithm

Reputations are built over years and lost in minutes. Protect yours. Learn how to use LinkedIn to attract ideal clients and star talent. Leverage the platform to position your company as an industry leader. This happens through content. Content is the unlock of a good LinkedIn profile. It's what starts stirring up community or conversations.

03

Grow Your Ideal Community

Work opportunities used to be push focused and now LinkedIn makes them pull focused. Use LinkedIn to bring opportunities to you, instead of struggling to make your voice heard. Find your niche and discover the benefits of building relationships with key influencers in your market. This module will focus on developing your $0 content flywheel.

04

Build In Public And Ship Ideas

Ideas should be shared and refined in public, instead of being worked on secretly until the launch. This is one of the benefits of having a LinkedIn community; learn how to share, build, and refine ideas using input from your audience. After this module, you can be sure that your message will be seen by the right people and have the right momentum.

05

Mastering The Cold Email

Networking is gross; relationship building and providing value is stronger. You will learn how to send outreach notes to connect with key stakeholders in your market, making warm connections and getting your name seen before you ever start a relationship.

06

AMA with Joel

Back by popular demand, the last class will have a full hour to dig into all things storytelling, life and in between. If you have projects or ideas you'd like Joel's feedback on, this is the perfect class to end with. Bring your coffee and buckle in.

A pattern of wavy dots
Join an upcoming cohort

LinkedIn Masterclass

Cohort 3 (October 2022)
$800 USD
Dates
Oct 4 - 25, 2022
Application Deadline
Sep 20, 2022

Meet Joel 👋

Learning is Stronger with Cohorts

Learning is Stronger with Cohorts
HW During Class vs After

Life's busy. This storytelling course focuses on hands-on projects right in the lesson.

Learn with other CEOs

Looking for a next hire? You might meet them at class. You’ll be learning in public beside other leaders.

2 Way Dialogue on Slack

Everyone gets access to a great alumni community and can ask for feedback on their writing.

Frequently Asked Questions

What happens if I can’t make a live session?
Can I get a refund
What is the course schedule?
I work full-time, what is the expected time commitment?
Can I get reimbursed by my company?
I already use a LinkedIn account. Will I learn anything new?
Can someone from my team sit in on the class?
I have a question that's not listed here...

Cost

$800 USD

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A pattern of wavy dots
Join an upcoming cohort

LinkedIn Masterclass

Cohort 3 (October 2022)
$800 USD
Dates
Oct 4 - 25, 2022
Application Deadline
Sep 20, 2022