LinkedIn Masterclass

4.1 (5)

3 Weeks

Cohort-based Course

I quit my job to manage a portfolio of 2 million followers. Now I teach CEOs storytelling frameworks to scale their visibility in 3 weeks.

LinkedIn Masterclass

4.1 (5)

3 Weeks

Cohort-based Course

I quit my job to manage a portfolio of 2 million followers. Now I teach CEOs storytelling frameworks to scale their visibility in 3 weeks.

Hosted by

Joel Hansen

Head of Marketing & Partnerships, LOI Venture; 2x TEDx Speaker

Joel Hansen

Head of Marketing & Partnerships, LOI Venture; 2x TEDx Speaker

Course overview

Stop Writing, Start Storytelling.

Less than 5% of LinkedIn users post content on a weekly basis. The weirdest part?

Microsoft bought LinkedIn for $26B. Now they have 800M users and the best opportunities go to the top 5%.

That's not fair. This course teaches you the frameworks to be in the top 5%.

Who is this course for

Founder & CEOs: Your company's voice is established but you need to start building your own.

Entrepreneurs & Speakers: You’re a builder who wants a free distribution channel that doesn't require guru ads.

Consultants & Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

Founder & CEOs: Your company's voice is established but you need to start building your own.

Entrepreneurs & Speakers: You’re a builder who wants a free distribution channel that doesn't require guru ads.

Consultants & Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

What You'll Master

We'll set up your LinkedIn profile so it ranks at the highest SEO

Steal from the best ranking profiles
Align your voice with top keywords on LinkedIn

Learn the frameworks for building and shipping ideas

Build a system to catch your best ideas
Take my best templates to build a content cadence

Learn how to stay in the top 5% of LinkedIn creators

How to use the LinkedIn algorithm to your advantage
Long-term content strategies and formulas for growth

Build a powerful toolkit of messaging and outreach

Learn steps and scripts for successful cold outreach
Developing a magnetic personal brand that attracts your ideal client

4.1 (5)

See what people are saying

Joel delivers an impressive blueprint to be more intentional with the LinkedIn platform. This program will help you create more engagement, build meaningful relationships and authentically build your brand. His insights inspired me to make subtle changes that have already made a big difference in my community. Highly recommend! [2021 Student]

Riaz Meghji

Human Connection Keynote Speaker | Author | TV Host

Joel Hansen is a generous instructor and a LinkedIn whiz. His comprehensive course addressed my larger strategic goals as well as the many details that needed tweaking to optimize my presence on the Linkedin platform. Ultimately, Joel helped me to effectively revamp my Linkedin profile and kickstart my networking efforts to prep for my book drop.

Candace Nelson

Female Founder, NYT Bestselling Author, Angel Investor. Entrepreneurship Book Coming Nov ’22, WSJ Contributor

Course was excellent. Joel had thought-provoking questions that delved into strategy, goals, and measurements critical to a successful LinkedIn presence. I found that answering the questions led me to ask myself more profound questions about my own goals in life. I highly recommend the class. [2022 student]

Kristina Arriaga

Trustee, Facebook's Oversight Board. President of Intrinsic Advisory Firm

Since Joel's class, I’ve created a new morning routine where every day for 15 mins with my coffee I scroll the news and share my inspiration for the day. The routine was something I learned and started during Joel's class. Joel was very helpful in getting me started the right way and I know he'll do the same for you. [2021 Student]

Hassan El Bouhali

CTO, Mastercard Foundation | Board Advisor

Joel knows how to bring together talented people for a bigger purpose and motivate everyone to do their absolutely best. He puts his 100% into everything he does and continues to grow his reputation as the ultimate mood-maker in a room. He is so talented at not only growing his network, but maintaining valuable, thoughtful relationships.

Natalie Riso

3X LinkedIn Top Voice. 400,000+ LinkedIn Followers, LTSE.

I’ve had the privilege to work with Joel in multiple capacities and I’m always impressed by his ability to leverage LinkedIn storytelling into whatever project he has on the go. He has a knack for community building and I have no doubt his social media course will be well worth your investment.

Swish Goswami

CEO at Trufan, Investor, 3-Time TEDx Speaker & LinkedIn Top Voice: Entrepreneurship

Joel is a wonderful person who truly has command of his craft. We had him join Homie to provide some wisdom to our agents regarding how to develop their personal brands online, as well as how to cultivate networks that translate to business. If you're looking for someone who can help you break through the noise on LinkedIn, Joel is one of the best.

Matt Kerbel

VP Marketing, Homie. Brand Innovators 40 under 40. LinkedIn Top Voice 2020

One of the things I've been most impressed with by Joel is that he always wants to help others. His content is geared towards teaching and instructing his audience in an approachable and informative way. I've been particularly impressed with his expertise in personal branding and communication. [2021 Student]

Lorraine Lee

Editorial Director, Prezi. 300,000+ LinkedIn Followers

This class from Joel addressed a different element every session. The small group made it personal and intimate. By the end of the course, I optimized my profile, learned how to write DMs and created a couple of posts. One even hit 10,000 views! I even booked some meetings with other students. Would I do it again? Absolutely! [2021 Student]

Anita Lettink

Board Advisor | Top 50 Global Thought Leader on Future of Work & HR | Keynote Speaker

I loved the energy. The stories you shared were inspiring. Really appreciated your input on my profile. You gave me the push to start posting and put myself out there, I've only done 2 posts so far but I've seen a lot more people looking at my profile. It was great to meet others in the group as well as they've supported my content. [2021 Student]

Lauren Colson

Business Owner + CFO | Helping Founders with Successful Exits | Startup Mentor

Joel’s class confirmed the need to be more active on LinkedIn. His class helped me feel much more confident. I learned how to craft my profile to attract attention and remain authentic at the same time. Since the class, I've started actively taking notes throughout my week of items I should post. Would highly recommend the class. [2021 Student]

Brent Alvord

Former Director of Investment Banking, Wells Fargo.

LinkedIn was an also-ran social media experience for me. A member for 12+ years, I was an often-caller, seldom commenter. I just didn't get it. After Joel's teaching and the cohorts sharing I have a new appreciation for how LI can be used and what types of things to share. It's gone from an also-ran to my fave platform. Thanks, Joel!

Rich Patterson

Marketing Agency Owner

The pros? Rather than just "hacks", the class helped me evaluate what I hope to achieve with my career and how LinkedIn could help me achieve that. It wasn't a "listen" course, but a "get it done" class. We had a lot of exercises before, during & after sessions. Students ranged in age, geography and background. Cons? None. [2021 Student]

Chuks Umeche

MBA Candidate, IESE Business School

First up, Joel Hansen, the course host, is an awesome dude. Knowledgeable, energetic and a great educator. The best aspects of the course, for me were the advice on optimizing the profile, and the group energy that motivated me to start building a regular cadence on LinkedIn. [2021 Student]

Chez Spigelman

Ecommerce Analyst, Clearco | Founder, Next Cohort

Joel, Thanks so much for the tips and insights to take my LinkedIn strategy to the next level in a fun and friendly way. The group was so supportive and it was great to have a step-by-step plan going over every aspect of LinkedIn. [2021 Student]

Emmy Sobieski

Former Fund Manager | Helping High Performing Students Break into Wall Street | 25 Years+ Investor | Founder My10Min.com

Joel is one of the kindest and most empathetic people I’ve ever worked with and I think that’s what makes him an excellent marketer and storyteller. He has this unique way of uplifting everyone around him, has sure done that for me. I’m constantly inspired by his writing style and how cohesively he paints a picture with words.

Sakshi Shukla

Freelance Content and Copy Writer

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LinkedIn Masterclass

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Meet your instructor

Joel Hansen

Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions

Joel is a marketing advisor and LinkedIn storyteller that manages a client portfolio of 2 million followers and speaks to companies on the power of LinkedIn.

He’s given two TEDx talks on the impact of social media and storytelling, and he’s partnered with brands like Uber, Amazon, Slack, Microsoft, Adobe, Hootsuite, and Airbnb.

On LinkedIn, he produces content on an individual and corporate level that's earned 10 million+ views, with some stories gaining 1 million+ impressions alone. His LinkedIn newsletter, the Personal Brand Brief, has over 18,000+ subscribers in less than a year.

Course Flow

Craft Your Profile So It Ranks Higher

LinkedIn isn’t a resume platform, it’s a professional content platform that’s underutilized. And in 2021, it’s imperative that you’re searchable, trustable, and relatable online. You will distil your career journey and values into a LinkedIn profile that's thoughtful, compelling, and aligned with SEO ranking. Bring your offline credibility online.

Interpreting The LinkedIn Algorithm

Reputations are built over years and lost in minutes. Protect yours. Learn how to use LinkedIn to attract ideal clients and star talent. Leverage the platform to position your company as an industry leader. This happens through content. Content is the unlock of a good LinkedIn profile. It's what starts stirring up community or conversations.

Grow Your Ideal Community

Work opportunities used to be push focused and now LinkedIn makes them pull focused. Use LinkedIn to bring opportunities to you, instead of struggling to make your voice heard. Find your niche and discover the benefits of building relationships with key influencers in your market. This module will focus on developing your $0 content flywheel.

Build In Public And Ship Ideas

Ideas should be shared and refined in public, instead of being worked on secretly until the launch. This is one of the benefits of having a LinkedIn community; learn how to share, build, and refine ideas using input from your audience. After this module, you can be sure that your message will be seen by the right people and have the right momentum.

Mastering The Cold Email

Networking is gross; relationship building and providing value is stronger. You will learn how to send outreach notes to connect with key stakeholders in your market, making warm connections and getting your name seen before you ever start a relationship.

AMA with Joel

Back by popular demand, the last class will have a full hour to dig into all things storytelling, life and in between. If you have projects or ideas you'd like Joel's feedback on, this is the perfect class to end with. Bring your coffee and buckle in.

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