The Content Team-of-One Playbook
Cohort-based Course
Design a strategy that multiplies your capacity, fuels all your marketing efforts, and drives real business results.
The Content Team-of-One Playbook
Cohort-based Course
Design a strategy that multiplies your capacity, fuels all your marketing efforts, and drives real business results.
Course overview
Stop drowning in the day-to-day. Start making people think you cloned yourself.
What you need is a system that gives you an edge. A strategy you can scale and repeat that makes you — and your company — look way bigger than it is.
In this live course, you'll orchestrate a sustainable, snowballing content plan that will catapult your career.
This course is perfect for you if:
01
You're the sole content marketer at a SaaS company or startup.
02
You daydream about creating the kind of content you love to consume without going crazy in the process.
03
You lose sleep over not being sure what to focus on with your limited time and resources.
You'll learn how to:
🧠 Unlearn the myths holding you back
Rethink what it means to run content marketing in a way that multiplies your ability to produce and ship.
👌🏼 Identify your content sweet spots
Discover the sandbox your brand is uniquely positioned to play in so you never run out of ideas and angles again.
⚙️ Build a content flywheel
Ensure ongoing production with a sustainable content engine you can realistically run all by yourself.
♻️ Systematize your repurposing efforts
Practice slicing and dicing your content for maximum distribution, scale, and impact.
The Content Team-of-One Playbook
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The Content Team-of-One Playbook
Meet your instructor
Jess Cook
Head of Content at Marpipe
Hi! 👋 I'm Jess.
I'm a creative director turned content marketer with more than 15 years of experience on B2C brands like Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s.
In 2019, I made the move to B2B SaaS. I am currently Head of Content (and team of one) at adtech startup Marpipe where, in my first year, I:
- Grew our LinkedIn following by 60%
- Increased organic site traffic by 135%
- Boosted demo sign-up page visits by 40%
Nothing has leveled up my career like being a successful team of one. I'm excited to show you how to fast-forward your growth as a content marketer, just like I did.
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The Content Team-of-One Playbook
Course schedule
3–4 hours per week
Four courses over two weeks
Live, hands-on learning
Join like-minded content marketers for three workshop sessions and one AMA-style discussion.
Sept. 27 & 29, Oct. 4 & 6
Tuesdays & Thursdays, 1:00pm - 2:30pm ET
Each session runs for 90 minutes so we have plenty of time for discussion and questions along the way.
Weekly projects
<1 hour per week
A few short homework assignments let us jump right into the content of the next session.
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The Content Team-of-One Playbook
Bonus materials
Templates, cheat sheets, and more
As an added bonus, you'll get access to my favorite marketing templates for free, including:
- An editorial calendar template to help you keep track of the status of your blog posts
- My blog-writing process that cut my production time in half
- 6 customer interview questions guaranteed to generate stories and pain points galore
- 18 fill-in-the-blank headline formulas to help you drive clicks and conversions
Frequently Asked Questions
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