Minimum-Viable Content Strategy for Startups
You don’t need an always-on content engine to drive high-impact results. Make the most of your resources with this foolproof program.
This course is no longer available.
Explore other courses
Course overview
The foolproof way to go from 0-1 with 10x results
You’ve built a small but loyal customer base. Through word-of-mouth, you’re slowly growing your MRR. And at least 4 in 10 users say they’d be “very disappointed” if your product was suddenly unavailable. These early signs of product-market fit tell you it’s time to switch gears and pursue product-channel fit, according to Morgan Brown, former VP, Growth at Shopify.
After evaluating all the channels you could use to market your product, you place bets on the 1-2 channels you believe will help you reach the most qualified prospects. You believe content marketing could be a good fit for your business, but you've heard horror stories about the time and money it takes to stand up an always-on content program.
If you're an early-stage startup leader with ambitious goals but limited resources, this course was designed to help you navigate the journey from 0-1. You'll walk away with a minimum-viable content strategy that's optimized for maximum impact, an action plan with the exact steps you need to follow, and actionable tips for executing like an expert.
This course is for...
01
Pre-Seed to Series B startup founders who're responsible for growing the business
02
Marketing leaders at early-stage B2B SaaS startups who're forced to ruthlessly prioritize
03
First content hires employed by small businesses with ambitious goals but limited resources
What you’ll get out of this course
Minimum-viable content strategy optimized for maximum impact
Step-by-step action plan with timeline that's easy to follow
Actionable tips that help you execute like an expert
Shortcuts and templates that accelerate your journey from 0-1
Personal guidance and support from a veteran content marketer
Course syllabus
Week 1
Feb
6
Session 1 - Producing Your Research Report
Producing your research report
No module content yet
Week 2
Feb
13
Session 2 - Recording Your Interview Series
Recording your interview series
No module content yet
Week 3
Feb
20
Session 3 - Writing Your Narrative Guide
Writing your narrative guide
No module content yet
Week 4
Feb
27
Session 4 - Optimizing for Maximum Impact
Optimizing for maximum impact
No module content yet
Say what?
Anne Fleshman
Brian Sun
Meet Jes
Jes Kirkwood
Jes Kirkwood
jeskirkwood.com
As an alum of fast-growing startups like Twilio Segment and InVision, Jes Kirkwood has earned a reputation for designing content strategies that deliver high-impact results. Now she’s combining her most effective tactics—the ones that drive the most impact for the least resources—into a foolproof content program for early-stage startups.
Course schedule
3-4 hours/day for 1 week
Daily lessons
At a time that works for you
Daily calls
Monday to Friday, 8-9 AM PT
Daily projects
At a time that works for you
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you