You’ve built a small but loyal customer base. Through word-of-mouth, you’re slowly growing your MRR. And at least 4 in 10 users say they’d be “very disappointed” if your product was suddenly unavailable. These early signs of product-market fit tell you it’s time to switch gears and pursue product-channel fit, according to Morgan Brown, former VP, Growth at Shopify.

After evaluating all the channels you could use to market your product, you place bets on the 1-2 channels you believe will help you reach the most qualified prospects. You believe content marketing could be a good fit for your business, but you've heard horror stories about the time and money it takes to stand up an always-on content program.

If you're an early-stage startup leader with ambitious goals but limited resources, this course was designed to help you navigate the journey from 0-1. You'll walk away with a minimum-viable content strategy that's optimized for maximum impact, an action plan with the exact steps you need to follow, and actionable tips for executing like an expert.