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Strategic Influence for Product Leaders

2 Weeks


Cohort-based Course

Elevate your product leadership with strategic influence - leading product strategy, navigating complexity, and unlocking career success

SVP, CPO, Senior Director

Ethos Life

Course overview

Elevate Your Strategic Influence

On the path to executive leadership, there’s a point where working harder doesn't scale. You can’t ignore office politics. There’s organizational conflicts and complexity. You need to proactively manage perception of you and your team to unlock success in the organization.

This advanced course is intended for product leaders keen on developing the next level of skills for strategy, influence, and leadership. Through a blend of lectures, practical exercises, and real-world case studies, you'll sharpen your ability to strategically influence your organization.

Leading Product Strategy 

-- How to think about product differentiation, company strengths, organizational challenges

-- How to inspire and motivate the team (frameworks, templates, exercises)

-- How to connect product strategy with business impact (long-term value, financial forecasts)

Navigate Organizational Complexity

-- How to manage demanding stakeholders and leadership

-- How to handle organizational complexity and overlap

-- How to manage product reviews successfully

Drive Clarity, Confidence, and Momentum

-- How to develop your executive presence

-- How to provide clarity, alignment, and direction for the team

-- How to drive momentum in your organization

Unlock Career Success

-- How to think about perception vs. reality

-- How to cultivate relationships authentically

-- How to manage visibility and recognition


-- Extra AMA time after each class with Jenn

-- Video recording of all live sessions available via Maven

-- Class slides as PDF

Advice is based on Jenn’s experience navigating organizational complexity in Big Tech, driving a new shopping ads business from concept to multi-billion dollars, serving as CPO/SVP at mid-size startups, and supporting the promotion of multiple directors on her team at Google.

Who is this course for


Senior PMs, GPMs, Directors, and VPs who want to up-level their leadership skills and advance their career to senior leadership levels.


Leaders in mid to large organizations who need to drive product strategy and alignment amidst organizational complexity.


This course is not for aspiring and early-stage PMs without prior experience in product management in tech already.

What you’ll get out of this course

Lead Product Strategy For The Team

Inspire ownership and innovation on the team. Explore frameworks, templates, and ways of evaluating opportunities aligned with the organization’s strengths and needs.

Navigate Organizational Complexity

Learn the art of managing demanding stakeholders, navigating organizational complexity, and dealing with politically charged situations with integrity.

Drive Clarity, Confidence, and Momentum

Up-level your executive presence and engage in hands-on exercises to manage difficult conversations with grace, inspire confidence, and spark momentum as a senior leader in the organization.

Unlock Career Success For You and Your Team 

Dive into effective strategies to advocate for yourself and your team, cultivate relationships authentically, and carve your path to senior and executive leadership roles.

This course includes

8 interactive live sessions

Lifetime access to course materials

12 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

    Meet your instructor

    Jennifer Liu

    Jennifer Liu

    SVP, CPO, Senior Director at Google

    Jennifer Liu is a seasoned product executive with over 20 years of experience leading product teams at B2B and B2C startups, and growth from APM to Senior Director at Google.

    Her most recent roles include Senior Vice President of Product at Lattice, a B2B platform for people development, and as Chief Product Officer at Ethos Life.

    At Google, Jennifer grew from APM to Senior Director of Product. Her most notable achievement is starting Shopping Ads, which she grew from zero to a double-digit billion dollar new business for Google.

    As a leadership coach, Jennifer draws on her expertise in product management and executive leadership to help individuals reach their full potential.

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    Course schedule

    2-3 hours per week for 2 weeks
    • Monday & Fridays

      4:00pm - 5:00pm PST

      We meet twice a week, starting with a lecture followed by case studies and in-class exercises. Optional Q&A time after each session.

    • Two weeks starting mid February

      February 19th to March 1st

    • Dedicated AMA time with Jenn

      Optional Q&A time dedicated after each class session to discuss and share advice for specific individual situations

    Learning is better with cohorts

    Learning is better with cohorts

    Active hands-on learning

    This course builds on live workshops and hands-on projects

    Interactive and project-based

    You’ll be interacting with other learners through breakout rooms and project teams

    Learn with a cohort of peers

    Join a community of like-minded people who want to learn and grow alongside you

    Frequently Asked Questions

    What happens if I can’t make a live session?
    I work full-time, what is the expected time commitment?
    What’s the refund policy?
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