You've got a killer product. It has differentiated features and tests well. But in sales conversations, demos, and trade shows customers just don't seem to "get it".

Here's the hard truth:

It's not the best product that wins. It's the company that can best communicate its strategic value.

I learned this the hard way.

After working at public companies and startups with great products that struggled to get traction, I learned how to flip the script on talking about value.

Here's the secret... it starts with getting your team aligned around customer value.

That's what I will share with you in this live course, step-by-step.

We'll use the Value Driver Framework to uncover your customers' most strategic priorities and map them to your product's capabilities.

You'll leave this course with the tools to create alignment between sales, marketing, and product teams about the impact of your product.

Plus, you'll have a new blueprint for how you communicate value in a consistent and compelling way across customer touchpoints.