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Build Products that Customers Love with Outcomes

Cohort-based Course

The best products are not the ones with the most features, but the ones that deliver the most value.

Hosted by

Janet Bumpas

A Silicon Valley veteran with 15+ years experience, over 100 workshops delivered

Course overview

Build products that your customer love using outcomes

Outcome-driven product development is a powerful mindset that lets you build products that customer's love.

Forget about launching more and more features. Instead, focus on delivering value to users and solving their real problems. In fact, if you can accomplish this with fewer features, even better!

In this course, we'll cover what an outcome is and how to work with them to improve your product. We'll cover the magic questions that you can ask in your customer interviews to uncover outcomes. Then you will have the chance to apply this with hands-on practice with your own product so you can apply and learn these skills with confidence. You’ll get actionable advice, tried-and-tested frameworks, and new insights on how to improve your product.

In short, you'll walk away with the skills and confidence to to build what customers want.

Who is this course for


Product Managers who want to take their game to the next level. If you want to increase your impact as a PM, this is for you.


Aspiring Product Managers who are transitioning into Product Management and need to understand how to be a great PM.


Startup founders who know they do not have time to waste and have to have their product quickly deliver value.

What you’ll get out of this course

Build products that customers love.

Learn how to use outcome-based discovery skills to drive product success. Stop being a feature factory where you just deliver whatever features are thrown at you, many of which will probably not be used or add value.

Focus for your team’s discovery and delivery efforts

Align your team around your key customer outcomes to get your whole team making progress on what will move the needle for your growth, retention, and customer satisfaction metrics.

Better understand what your customers really need

Turbo-charge your customer interviews by focusing on the key information: the outcomes they desire. Knowing how to work with outcomes lets you interview your customers with confidence and purpose.

Effectively work with stakeholders to get them on board with your vision of building the product.

Executives speak the language of outcomes. You will become more persuasive and effective in your communication with senior management and other stakeholders by using their language.

What people are saying

        "We invited Janet to host a workshop for our product org team event with 25+ attendees including product leaders. The workshop was everyone's favourite! Our attendees mentioned that Janet made the workshop so fun with lots of practical learning - which I agreed 100% as I was also participating It was certainly the highlight of the 2-day event!
Jo-Shan Chan

Jo-Shan Chan

Product Operations Manager, Advevinta
        Janet was, with her experience and practical approach, a fantastic guide in helping us to find a way we all felt comfortable with. We also have seen that how we structured customer feedback gave us an immediate return on investment in the development process. More to the point and happy customers. We can highly recommend Janet and her approach!
Frank Schuyer

Frank Schuyer

CEO and Founder, Xinaps
        “Eye opening workshop to connect and align the team and very inspiration evoking strategical thinking.”
Alexander Suma

Alexander Suma

CEO and Founder, IBIS Power
        Janet took us by the hand and led us towards a better outcome than we could have achieved alone
Jasper de Vries

Jasper de Vries

Co-Founder & Co-CEO, Cool Gradient

Meet your instructor

Janet Bumpas

Janet Bumpas

Hi! Thanks for stopping by and checking out my class.

I come from Silicon Valley where I was part of three startups: one went public, one was acquired by eBay, and one crashed and burned hard. So I have seen all sides of growing and building a product (some less fun than others...)

Currently, I am an independent product advisor and coach. I help large companies and entrepreneurs launch and scale their business ideas.

I have delivered over 100 workshops and run accelerator programs for entrepreneurs and intrapraneurs. I also work 1:1 with teams who bring me in when they are stuck.


I have advised many of the world’s leading organizations on growth and profitability strategies. After receiving my MBA from The Harvard Business School, I worked at BCG before jumping into the start-up world.

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Build Products that Customers Love with Outcomes

Three interactive sessions


Let's talk outcomes

In our first session, we will get an understanding of how outcomes work and see where your own team stacks up as far as working with outcomes.


Using outcomes in your customer discovery process

We'll go over a couple of frameworks on how to apply outcomes to your work and start diving in on your customers and work on applying outcomes there


Using outcomes in your organization

We'll talk about strategies to get your organization for outcome focused and how you can use outcomes to win over your managers and stakeholders.

Course schedule

4-5 hours in one week
  • April 3, 6, and 7th

    4:00pm-5:30pm CET

    One week to turbo-charge your product work with outcomes

  • Live Community

    Ask questions, give/receive feedback, and meet like-minded leaders in between sessions on the Maven platform.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What makes this course different?
Can I expense this course with my employer?
Are there prerequisites? Do I need to come into the course with any particular knowledge.
I work full-time. What is the expected time commitment?
What happens if I can't make a live session?
I have more questions, who should I contact?
What is the refund policy?

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Be the first to know about upcoming cohorts

Build Products that Customers Love with Outcomes