The Customer Compass

3 Weeks


Cohort-based Course

Learn to conduct customer insight interviews - so you know what your customers want most and how to deliver it to them.

Course overview

Most people "think" they know what their customers want, but have never asked.

Is that you? Are you... flying blind.

Are you trying to build your business based guesses and untested ideas. Going to market with a "build it and they will come" mentality.

Reality is, that's a huge risk. And it's no way to build a sustainable business.

The most successful businesses lead with a customer-centric approach. They take the time to talk with and listen to their customers, understanding them deeply. And so should you.


As an expert in your customers, it's easier to know what to offer. And how best to sell and deliver, the right things, at the right prices. It enables you to build and grow your business with more clarity and purpose.

The Customer Compass, helps you learn how to successfuly conduct customer insight interviews. So you can get answers to the questions you have, directly from your customers.

A must have skill for anyone building or growing a small business.

Who is this course for


You're a Startup with lots of questions about what your customers need and want. You are ready to better understand how best to serve them.


You're an experienced coach, expert or service professional building a business but you haven't yet interviewed potential customers.


You're an established business owner in a shifting market and you need to better understand how your customers' needs are shifting.

What you’ll get out of this course

Learn to conduct interviews more confidently

It's impossible to feel confident when you're unsure what your doing. Build your skills. And discover how set the right tone for the conversation.

Understand what questions to ask and how

Unsure what to ask? You'll define which questions are the right ones for your business. With example scripts you'll create your own scripted guide to keep you on track.

Take action while your building skills

From day 2 you're taking action; building momentum towards reaching your goal. Maybe you feel anxious about doing interview - together we get you started.

Practice and get feedback to improve

During the mock interview session you will practice in a supportive environment. Get actionable feedback and be able to adjust before it's more critical.

Define your success plan

You won't be able to conduct all the interviews needed during our time together. You will create your success plan to stay on track and reach your goals.

This course includes

Interactive live sessions

Lifetime access to course materials

21 in-depth lessons

Direct access to instructor

6 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Sep 10—Sep 15

    Week dates are set to instructor's time zone


    • M01 - The WHO

    • M02 - The PITCH

    • M03 - The QUESTIONS

  • Week 2

    Sep 16—Sep 22

    Week dates are set to instructor's time zone


    • M04 - The PROCESS

    • M05 - The RESULTS

  • Week 3

    Sep 23—Sep 28

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Bonus


    • BONUS: The Pricing Relevant Bio

    • BONUS: Introduction to pricing for small businesses

What people are saying

        When I started the course, I thought I was going to die. But I didn’t die, quite the contrary! Don’t hesitate, sign up, and do these interviews. It will change everything in the way you assess the value of your work, and Janene will be there every step of the way to help you. Thank you Janene.
Anna D.

Anna D.

Foounder of Anna's Eats
        Before I felt uncertain about approaching customers. Now, I feel confident when reaching out and having those conversations. Janene is very well structured and presents topics professionally. And thanks to her, I understand pricing is a state of mind.
Benjamin G.

Benjamin G.

Founder, Classic Parts Finder
        I used what I learned to run a survey and narrowed down my target customers. I have bigger clarity on what I can offer. I feel more confident in developing my business. I would recommend attending any of the programs, Janene has an enormous knowledge. And she takes care of you.
Marta K.

Marta K.

Business Owner
        I felt that my business was stalled. I didn't know how to go ahead. Through the course I discovered when I know what the customer values, I will know my value and can price accordingly. I feel more connected to the purpose of my business and my customers. Working with Janene is much more than you imagine.
Ming T.

Ming T.

Founder, Atlas Sensing Labs

Meet your instructor

Janene Liston

Janene Liston

Janene is a highly trusted Pricing Consultant & Business Strategist working with small businesses, startups and entrepreneurs across industries and the globe. She’s also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years.

Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver. She’s the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought after podcast and radio show guest.

Watch out, her passion for pricing is contagious.

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Free resource

GUIDE: How to identify my ideal audience

A Simple Guide with Ranking System

The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more. This simple guide will help you think through which customer segments could be the most suitable for your business - using a ranking system to help guide your decision.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What if I don't know who to interview?
What if my business isn't new, is this still good for me?
What happens if I can’t make a live session?
What is the time commitment?
I don't have my own business, but I'd like to learn how to conduct interviews. Is this for me?
Do you offer this as a training for teams?
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The Customer Compass


Bulk purchases