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The Customer Compass
3 Weeks
·Cohort-based Course
Learn to conduct customer insight interviews - so you know what your customers want most and how to deliver it to them.
The Customer Compass
3 Weeks
·Cohort-based Course
Learn to conduct customer insight interviews - so you know what your customers want most and how to deliver it to them.
Course overview
Most people "think" they know what their customers want, but have never asked.
Is that you? Are you... flying blind.
Are you trying to build your business based guesses and untested ideas. Going to market with a "build it and they will come" mentality.
Reality is, that's a huge risk. And it's no way to build a sustainable business.
The most successful businesses lead with a customer-centric approach. They take the time to talk with and listen to their customers, understanding them deeply. And so should you.
Why?
As an expert in your customers, it's easier to know what to offer. And how best to sell and deliver, the right things, at the right prices. It enables you to build and grow your business with more clarity and purpose.
The Customer Compass, helps you learn how to successfuly conduct customer insight interviews. So you can get answers to the questions you have, directly from your customers.
A must have skill for anyone building or growing a small business.
Who is this course for
01
You're a Startup with lots of questions about what your customers need and want. You are ready to better understand how best to serve them.
02
You're an experienced coach, expert or service professional building a business but you haven't yet interviewed potential customers.
03
You're an established business owner in a shifting market and you need to better understand how your customers' needs are shifting.
What you’ll get out of this course
Learn to conduct interviews more confidently
It's impossible to feel confident when you're unsure what your doing. Build your skills. And discover how set the right tone for the conversation.
Understand what questions to ask and how
Unsure what to ask? You'll define which questions are the right ones for your business. With example scripts you'll create your own scripted guide to keep you on track.
Take action while your building skills
From day 2 you're taking action; building momentum towards reaching your goal. Maybe you feel anxious about doing interview - together we get you started.
Practice and get feedback to improve
During the mock interview session you will practice in a supportive environment. Get actionable feedback and be able to adjust before it's more critical.
Define your success plan
You won't be able to conduct all the interviews needed during our time together. You will create your success plan to stay on track and reach your goals.
This course includes
6 interactive live sessions
Lifetime access to course materials
In-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
The Customer Compass
Course syllabus
Week 1
Week 2
Week 3
Sep
27
Optional Bonus Live Session: Scorecard Assessment
What people are saying
Anna D.
Benjamin G.
Marta K.
Ming T.
Meet your instructor
Janene Liston
Janene is a highly trusted Pricing Consultant & Business Strategist working with small businesses, startups and entrepreneurs across industries and the globe. She’s also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years.
Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver. She’s the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought after podcast and radio show guest.
Watch out, her passion for pricing is contagious.
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GUIDE: How to identify my ideal audience
A Simple Guide with Ranking System
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more. This simple guide will help you think through which customer segments could be the most suitable for your business - using a ranking system to help guide your decision.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
What if I don't know who to interview?
What if my business isn't new, is this still good for me?
What happens if I can’t make a live session?
What is the time commitment?
I don't have my own business, but I'd like to learn how to conduct interviews. Is this for me?
Do you offer this as a training for teams?