The Customer Compass
3 Weeks
·Cohort-based Course
Learn to conduct customer insight interviews - so you know what your customers value most and how to deliver it to them.
The Customer Compass
3 Weeks
·Cohort-based Course
Learn to conduct customer insight interviews - so you know what your customers value most and how to deliver it to them.
Course overview
Most people "think they know" what their customers want, but have never asked.
Is that you?
Are you... flying blind?
Are you trying to build your business based guesses and untested ideas?
Are you going to market with a "build it and they will come" mentality?
That's a huge risk. According to CB insights more than 40% of businesses fail due to lack of market fit.
It's no way to build a sustainable business.
The most successful businesses lead with a customer-centric approach. They take the time to listen to their customers and understand them deeply. And so should you.
Why?
As an expert in your customers, it's easier to know what to offer. And how best to sell and deliver, the right things, at the right prices. And how to communicate in a way that resonates with them. It enables you to build and grow your business with more clarity and purpose.
The Customer Compass, helps you learn how to successfully conduct customer insight interviews. So you can get answers to the questions you have, directly from your customers.
A must have skill for anyone building or growing a small business.
Who is this course for
01
You're a Startup with lots of questions about what your customers need and want. You are ready to better understand how best to serve them.
02
You're an experienced coach, expert or service professional building a business but you haven't yet interviewed potential customers.
03
You're an established business owner in a shifting market or you're pivoting the business. And you need to better understand your customers.
What you’ll get out of this course
Learn to conduct interviews more confidently
It's impossible to feel confident when you're unsure what your doing. Build your skills. And discover how set the right tone for the conversation. Using tools like AI to support the process.
Understand what questions to ask and how
Unsure what to ask? You'll define which questions are the right ones for your business. With example scripts you'll create your own scripted guide to keep you on track.
Take action while your building skills
From day 2 you're taking action; building momentum towards reaching your goal. Maybe you feel anxious about doing interview - together we get you started.
Practice and get feedback to improve
During the mock interview session you will practice in a supportive environment. Get actionable feedback and be able to adjust before it's more critical.
Define your success plan
You won't be able to conduct all the interviews needed during our time together. You will create your success plan to stay on track and reach your goals.
Using AI to support your work
These newly added lessons support you in refining what you do to align better your industry and business. Each module has tips on how to use AI to support your work. And at the end how to use it to help you analyze & interpret results.
This course includes
6 interactive live sessions
Lifetime access to course materials
26 in-depth lessons
Direct access to instructor
6 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
The Customer Compass
Course syllabus
Week 1
M01 - The WHO
Week 2
May
20
LIVE Session 03 - The Process
Tue 5/202:00 PM—3:30 PM (UTC)May
21
LIVE Session 04 - Mock Interviews
Wed 5/212:00 PM—3:30 PM (UTC)
M04 - The PROCESS
Week 3
Bonus
May
30
LIVE Session - BONUS Scorecard Assessment
Fri 5/302:00 PM—3:30 PM (UTC)
BONUS: The Pricing Relevant Bio
BONUS: Introduction to pricing for small businesses
What people are saying
Anna D.
Benjamin G.
Marta K.
Ming T.
Meet your instructor
Janene Liston
Janene is a highly trusted Pricing Consultant & Business Strategist working with small businesses, startups and entrepreneurs across industries and the globe. She’s also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years.
Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver. She’s the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought after podcast and radio show guest.
Watch out, her passion for pricing is contagious.
Join an upcoming cohort
The Customer Compass
May 2025
$550
Dates
Payment Deadline
VIDEO: 5 Questions to Ask Yourself to Identify Your Ideal Audience
Most people struggle to get clear answers about what their clients want, in part, because they're trying to sell to EVERYONE. That means when you ask you get a mix of answers which don't lead you in a particular direction.
But you probably find it hard to let go and figure out which one to focus on. In this video we take a look at 5 questions you can ask yourself to help you identify your ideal target customer.
Narrowing it down to one to focus on means you can build your business with more clarity and focus. Get started today!
Watch this free video
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
The Customer Compass
May 2025
$550
Dates
Payment Deadline