Inner Quest - Unlocking Career Potential


4 Weeks


Cohort-based Course

Unlock your full potential by discovering your best self and shifting your mindset to catalyze change and accelerate career growth.

Previously at

Aspen Technology

Last chance to enroll







Course overview

The first step to transformation is looking inward and finding your best self.

Are you ready to unlock your true potential? Introducing a transformative four-week self-discovery course to catalyze change, boost career growth and fulfillment.

Here is the simple truth: your current mindset and identity limit your performance and potential. Upskilling your competencies will not deliver higher performance until you combine it with deeper awareness to evolve into a new identity and creative mindset.


Well-respected books and research studies have confirmed that approaching a career and work from an “inside-out” perspective delivers higher performance and fulfillment. Inside-out is characterized by a creative orientation with a clear sense of self, living your values, pursuing a compelling vision, purpose, and a new identity. In short, it’s playing offense instead of defense and accepting what the world gives you. Adopting an inside-out strategy requires looking inward to discover your best self and a mindset shift that shapes a clear direction to reach your most important goals.


The path to self-discovery can feel daunting, and you may experience anxiety and fear about delving into your inner self. Given the pace of life, it's also easy to put it off. As a result, you never truly explore your full potential, perpetuating the status quo and leaving your best self undiscovered.


As an expert coach, I have spent years writing about, teaching, and coaching individuals on how to look inward and build the mindset for reaching a new level of career impact and fulfillment. I have witnessed the remarkable shifts when individuals embrace their true selves, leading to professional growth, career redirection, improved relationships, and overall fulfillment.


In this course, I will guide you through a proven self-discovery framework to synthesize the ingredients of your best self that will unlock your full potential. Each module will provide essential pre-reading materials, equipping you with the knowledge and tools to align your mindset. Through live sessions, you will engage in targeted exercises to create the building blocks to shape your direction.


As your supportive coach, I will be there every step of the way, offering guidance, support, and inspiration. I will empower you to reimagine who you are and who you aspire to be. To ensure an intimate and enriching experience, each cohort will be limited to a maximum of seven members, guaranteeing safe, confidential, and high-quality interactions.

Most people intellectually understand what I have described here but put it off to a later time that never comes.

What will you do?

Who will you meet on your inner quest?

This course is for you if...


You're an ambitious professional who is frustrated by feeling stuck in a career path or job that limits your true potential.


You are tired of playing defense in your career, reacting to situations instead of pursuing your career vision.


You feel anxiety and regret from not having a clear, inspirational career direction that is guiding your choices and destiny.

What you'll get out of this course

Design a compelling career vision to get what you want and align it with how you choose to live
  • Discover and document your values to live authentically and make intentional choices.
  • Reframe and crush self-limiting beliefs that hold you back.
  • Invent a purpose statement of what you are driven to achieve.
  • Clarify your vision and goals.
Invent a future-self identity and transform into the person who can deliver on your career vision.
  • Build a new identity of who you must become to deliver on your vision.
  • Distill the principles as rules to guide your behavior.
  • Critique your behaviors and design rituals that deliver outcomes.
  • Examine your emotions to deepen the understanding and meaning of their influence.
Strengthen self-discipline to become your envisioned best self

Every day, you make 100s of decisions consciously and unconsciously that move you one step further down a path. You will gain a deeper self awareness so that you can simplify, expedite, and improve the quality of your decisions.

Construct conditions and environments of autonomy to perform at your full career potential.
  • Construct and communicate boundaries to take ownership and cut yourself free.
  • Identify emotional, relationship, and physical baggage to lighten the load for your career quest.
  • Invent an alter ego that performs when and where it counts.
  • Prioritize the skills that create freedom.
Increase focus and productivity toward important career goals

Time is your most precious resource, and where and how you allocate it produces results. You will learn how to design and integrate daily behaviors and rituals into your day that are rooted in your why? so that you do the work to produce the most important desired outcomes.

Go from wandering to a clear and compelling career vision that minimizes regrets

You may travel and arrive at an unwanted career destination, and experience regret later in life. You will learn how to craft a bold vision, embody who you must become, and craft the conditions of freedom that unlock your career potential

This course includes

8 interactive live sessions

Lifetime access to course materials

33 in-depth lessons

Direct access to instructor

21 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Jun 3—Jun 9

    Week dates are set to instructor's time zone


    • Jun


      Week 1 Live Session: Career Vision

      Tue, Jun 4, 9:00 PM - 10:15 PM UTC

    • Jun


      Optional: Office Hours

      Thu, Jun 6, 11:30 PM - 12:00 AM UTC


    • 👀 VISION: A Compelling Story of WHY You Do What Do

    • #1: Discover Your Values

    • #2: Reframe Your Beliefs

    • #3: Invent a Purpose Statement

    • #4: Design Your Goals

    • Your Vision Story

  • Week 2

    Jun 10—Jun 16

    Week dates are set to instructor's time zone


    • Jun


      Week 2 Live Session: Career Identity

      Tue, Jun 11, 9:00 PM - 10:15 PM UTC

    • Jun


      Optional: Office Hours

      Thu, Jun 13, 11:30 PM - 12:00 AM UTC


    • 💪 DISCIPLINE: HOW You Do What You Do

    • #5: Build a New Identity

    • #6: Critique Behaviors & Design Rituals

    • #7: Distill Principles to Enforce Behaviors

    • #8: Connect With Your Emotions

  • Week 3

    Jun 17—Jun 23

    Week dates are set to instructor's time zone


    • Jun


      Week 3 Live Session: Career Autonomy

      Tue, Jun 18, 9:00 PM - 10:15 PM UTC

    • Jun


      Optional: Office Hours

      Thu, Jun 20, 11:30 PM - 12:00 AM UTC


    • 🌎 AUTONOMY: WHAT You Do and Get

    • #9: Construct Boundaries to Create Independence and Ownership

    • #10: Let Go of Baggage to Lighten the Load

    • #11: Embrace Your Dark Side & Invent an Alter Ego

    • #12: Synthesize the Skills That Unlock Career Potential

  • Week 4

    Jun 24—Jun 27

    Week dates are set to instructor's time zone


    • Jun


      Week 4 Live Session: Inner Quest Activation and Celebration

      Thu, Jun 27, 9:00 PM - 10:15 PM UTC


    • Activate & Celebrate!

  • Bonus


    • One-on-One Coaching Session

    • #13: Know Who to Take on the Journey

What people are saying

        I worked with James on my career roadmap more than 10 years ago. Taking that first step to slow down and be introspective about who I am and where I wanted to go was hard. James helped me to take stock of who I am and what I value at work starting from the inside out. This was a huge breakthrough in determining where I wanted to go in my career. 
Ryan Reed

Ryan Reed

Head of IT
        I met James at a pivotal time in my life. My startup fell apart, and I suddenly found myself needing a new source of income. James helped me learn to see my career as a product while giving me the feedback and encouragement I needed to transition and land my dream job.
Josh Winters

Josh Winters

Lead Software Engineer

Meet your instructor

James Gray

James Gray

Data & AI Exec | Certified Coach | University Instructor

Hi, this is James. I am a UC Berkeley-trained data and AI strategist who works with leading companies that seek to use technology as a competitive advantage. I also teach data and artificial intelligence strategy at the renowned Berkeley Haas School of Business and coach tech-industry professionals and graduate students at the Gies College of Business, University of Illinois Urbana-Champaign.

Over the past 30+ years, I have held CIO, CPO, data science, and product management roles at leading organizations like Microsoft. I have a long track record for developing talent in organizations and coaching leaders and professionals in the tech sector.

Why I started this course

My purpose is to help you deepen your self-awareness in a safe and confidential space to discover your best self and catalyze a direction that brings out your full potential.

You can learn more about my experience on LinkedIn.

A pattern of wavy dots
Join an upcoming cohort

Inner Quest - Unlocking Career Potential

Cohort 1 - June 2024

$400 USD


June 3—28, 2024

Payment Deadline

May 26, 2024

Don't miss out! Enrollment closes in 5 days


Bulk purchases

Inner Quest Journey

Inner Quest Journey

Course schedule

3-5 hours per week
  • Cohort Orientation

    May 30, 2024: 4:00 - 5:00 PM CST

    A brief overview of what to expect and how to get the most out of this course.

  • Live Session 1 - Vision: A Compelling Story of WHY You Do What You Do

    June 4, 2024: 4:00-5:15 PM CST

    Identifying what you want and how you choose to live. We will cover:

    • Vision and Your Story
    • Values
    • Beliefs
    • Purpose
    • Goals
  • Live Session 2 - Discipline: HOW you do what you do

    June. 11, 2023: 4:00-5:15 PM CST

    Who you must become to deliver on your vision. In this session, we will cover:

    • Identity
    • Behaviors (Rituals, Habits)
    • Principles
    • Emotions
  • Live Session 3 - Autonomy: WHAT You Get

    June 18, 2024: 4:00-5:15 PM CST

    The freedom to become the person of your vision. In this session, we will cover:

    • Boundaries
    • Alter Ego and Dark Side
    • Baggage
    • Skills
  • Live Session 4: Presentations and Graduation

    June 27, 202: 4:00-5:15 PM CST

    Sharing of who you met on the inner quest and how you plan to activate your vision to unlock your career potential. 🚀

  • Optional: Office Hours

    Thursdays 4:00 - 4:30 PM CST

    This is an optional office hour session to answer questions and support you.

Free resource

How Does Looking Inward Change Your Life?

The most important conversation you have is with yourself. When there is an internal misalignment, your lack of deep self-awareness can influence your life in various ways:

  • remaining stuck in a job that no longer serves you
  • confusion
  • anxiety and fear
  • minimal growth
  • weak relationships

Your mindset becomes a superpower when it's aligned and integrated. Read how my life changed by adopting these 10 building blocks that activated my transformation.

Get this free resource now

Learning is way better with cohorts, with personalized guidance from an expert coach

Learning is way better with cohorts, with personalized guidance from an expert coach

A private, intimate experience

This course is limited to just 7 people so that my instruction and our discussions are personal, private, and memorable.

Active hands-on learning, not passive watching

This course builds on live workshops and hands-on projects to create an environment that produces deliverables and reflection. I'll teach a concept, show you an example, give you an exercise, and then you'll do it. You'll learn by doing, not watching. The intent is to create drafts of your content that you can then refine outside the live session as needed.

I will spend 7+ hours with you during live sessions and an optional 6 hours for office hours.

Learn with a cohort of peers

Connect and engage with like-minded people who want to learn and grow alongside you. Collaborating and helping each other through exercise will answer common questions and ensure each person makes progress.

Personalized guidance and feedback

The deliverables you create and internalize are key to enabling your transformation. I will hold a one-hour office hour weekly to provide personalized feedback and answer questions. My role as a coach is to pose questions that help you gain deeper awareness and not offer advice as you know yourself best.

Cohort collaboration

We'll have a private Slack channel for our cohort to post questions and answers, small wins, and provide the support that helps us build consciousness and energy.

Welcome from James Gray!

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Will I get 1-on-1 coaching from James as part of this course?
Can't I learn all this material online or in books for free?
How can I continue my learning after the course is over?
How do I get my questions answered?
Do you guarantee I will you will transform into who I want to become and achieve my goals?
Will you issue a completion certificate?
What’s the refund policy?

Not ready yet? Stay in the loop

Change happens when you do. So don't procrastinate - tomorrow is not guaranteed. But if you'd like, you can sign up to receive updates.

A pattern of wavy dots
Join an upcoming cohort

Inner Quest - Unlocking Career Potential

Cohort 1 - June 2024

$400 USD


June 3—28, 2024

Payment Deadline

May 26, 2024

Don't miss out! Enrollment closes in 5 days


Bulk purchases

$400 USD

4 Weeks