Cracking the Product Strategy
Stop shipping features that don’t move the needle. Start crafting a strategy that inspires your team and delivers results.
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Course overview
Become a strategic product leader
In this 1-week course you’ll get actionable advice, tried-and-tested frameworks, and ready-to-go playbooks for creating or improving your product’s strategy.
Who is this course for
01
You're a Product Manager or Startup Founder who wants to build successful tech products
02
You're sick of delivering a laundry list of features and want to build something that makes a real impact
03
You know strategy and vision are important, but you're not sure how to be more strategic and inspirational
Key outcomes
Inspire your team
The product vision is an inspiring picture of the future.
You’ll use it to motivate your team, excite customers, and convince executives to fund your projects.
Improve your product’s chances of success
The strategic framework is where you lay out your target market and plan to win it.
You’ll use it to anticipate failure modes and get ahead of strategic questions.
See tangible progress towards your goals
The strategic roadmap starts with your long-term vision and works backwards to show how you get there.
You’ll see how each piece of work gets you closer to your goals.
Feel confident
This course provides frameworks, playbooks and lots of opportunities to interact with your peers.
You’ll get personalized feedback that helps you know you’re on the right path.
Meet your instructor
Jackie Bavaro
Jackie Bavaro
One time at Google I missed a promotion. My manager told me I needed to be more strategic.
What did that mean? No one could tell me.
And so began my mission to figure out what strategy really is. I researched. I interviewed people. I sat side-by-side with Asana's co-founder as he developed our product's strategy. I created my own strategies and saw how they succeeded or failed.
During my time at Asana we grew from no revenue to a billion dollar tech unicorn, so I think it's fair to say that we got something right.
Over time I developed a framework for product strategy. I taught it to my team of over 20 PMs. I've presented it to teams at top tech companies. I've coached many PMs and product leaders with it.
If you're a product manager, you probably recognize my name as the co-author of Cracking the PM Interview. And if I'm lucky, you've also heard of my new book, Cracking the PM Career.
What do those books and this course have in common? They all come from my passion for helping more people become great product managers.
I believe great PMs are made, not born. I want to teach you the skills, frameworks, and practices to become a great product manager.
Course syllabus
5 live sessions • 28 lessons • 2 projects
Week 1
- 📄
Product Strategy Workbook
Complete by Oct 24 - 📄
DHM Model
- 📄
AIDA Model
- 📄
Five C's Situational Analysis
- 📄
Porter's Five Forces
- 📄
Opportunity Solution Trees
- ✍️
Optional homework: Discover your strategy
Submit by Oct 26 - 📄
Workshop 1 Slides
Complete by Oct 24 - 📄
Asana Vision Video (2018)
- 📄
Asana Vision (2011)
- 📄
Inspiring with a Product Vision by Netflix Director of Product, Ebi Atawodi
- 📄
Vision: Steve Jobs Launches the iPhone
- 📄
AirBnB's Mobile Vision - Snow White
- 📄
Infomercials
- 📄
Roblox Strategy
- 📄
Slack Strategy
- 📄
TikTok Strategy
- 📄
Lenny's Business & Team Strategy Templates
- 📄
Youtube Strategy - Eigenquestions
- 📄
Salesforce Strategy
- 📄
Super Specific Target Markets
- 📄
Asana Roadmapping Process
- 📄
Voice of the Customer - Step by Step
- ✍️
Optional homework: Draft your strategy
Submit by Oct 28 - 📄
Workshop 2 Slides
Complete by Oct 26 - 📄
First Half of Draft your Strategy Recording
Complete by Oct 26 - 📄
Strategic Alignment Playbook
Complete by Oct 28 - 📄
Voice of the Customer & Pyramid of Clarity
- 📄
Brainstorming Tips
- 📄
Workshop 3 Slides
Complete by Oct 28
Oct
24
Workshop 1: Discover your strategy
Oct
25
Optional: Office Hours
Oct
26
Workshop 2: Draft your strategy
Oct
27
Optional: Office Hours
Oct
28
Workshop 3: Drive strategic alignment
Discover your strategy
You don't need to do new research to start figuring out your strategy.
You'll learn how to start with what you already know and transform it into new opportunities and strategic principles.
You'll practice thinking bigger, getting specific, and spotting the key strategic questions that will make your strategy a winner.
Draft your strategy
It might seem like everyone has a different idea of what a product strategy looks like, but the three-part strategy framework covers them all.
You'll learn how to create a product vision, strategic framework, and strategic roadmap.
You'll get feedback from peers and instructors, and get a chance to share your feedback on other people's strategies.
Drive strategic alignment
Great product strategies are not built in a vacuum.
You'll learn how to work with partners, stakeholders, and executives to align on a strategy that you all believe in.
You'll get a playbook for how to collaborate with stakeholders, build support, and gain executive buy-in.
Course schedule
6 hours over one week
Monday, Wednesday, and Friday: Workshops
10:00am - 12:00pm Pacific Time
Tuesday & Thursday: Office Hours
Optional office hours and 1:1 time slots
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you