Cracking the Product Strategy

Stop shipping features that don’t move the needle.

Start crafting a strategy that inspires your team and delivers results.

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6 days

5 hours

50 mins

Jackie Bavaro
Cracking the PM Interview


Jackie Bavaro, Cracking the PM Interview

Formerly Head of PM @ Asana (as we grew to over $100M ARR) | Best-Selling Author

A pattern of wavy dots

In this 1-week course you’ll get actionable advice, tried-and-tested frameworks, and ready-to-go playbooks for creating or improving your product’s strategy.

Who is this course for


You're a Product Manager or Startup Founder who wants to build successful tech products


You're sick of delivering a laundry list of features and want to build something that makes a real impact


You know strategy and vision are important, but you're not sure how to be more strategic and inspirational

Meet your instructor

Jackie Bavaro
Jackie Bavaro

One time at Google I missed a promotion. My manager told me I needed to be more strategic.

What did that mean? No one could tell me.

And so began my mission to figure out what strategy really is. I researched. I interviewed people. I sat side-by-side with Asana's co-founder as he developed our product's strategy. I created my own strategies and saw how they succeeded or failed.

During my time at Asana we grew from no revenue to a billion dollar tech unicorn, so I think it's fair to say that we got something right.

Over time I developed a framework for product strategy. I taught it to my team of over 20 PMs. I've presented it to teams at top tech companies. I've coached many PMs and product leaders with it.

Cracking the PM Interview
Cracking the PM Interview

If you're a product manager, you probably recognize my name as the co-author of Cracking the PM Interview. And if I'm lucky, you've also heard of my new book, Cracking the PM Career.

What do those books and this course have in common? They all come from my passion for helping more people become great product managers.

I believe great PMs are made, not born. I want to teach you the skills, frameworks, and practices to become a great product manager.

Key outcomes

Inspire your team

The product vision is an inspiring picture of the future.

You’ll use it to motivate your team, excite customers, and convince executives to fund your projects.

Improve your product’s chances of success

The strategic framework is where you lay out your target market and plan to win it.

You’ll use it to anticipate failure modes and get ahead of strategic questions.

See tangible progress towards your goals

The strategic roadmap starts with your long-term vision and works backwards to show how you get there.

You’ll see how each piece of work gets you closer to your goals.

Feel confident

This course provides frameworks, playbooks and lots of opportunities to interact with your peers.

You’ll get personalized feedback that helps you know you’re on the right path.

Course syllabus


Discover your strategy

You don't need to do new research to start figuring out your strategy.

You'll learn how to start with what you already know and transform it into new opportunities and strategic principles.

You'll practice thinking bigger, getting specific, and spotting the key strategic questions that will make your strategy a winner.


Draft your strategy

It might seem like everyone has a different idea of what a product strategy looks like, but the three-part strategy framework covers them all.

You'll learn how to create a product vision, strategic framework, and strategic roadmap.

You'll get feedback from peers and instructors, and get a chance to share your feedback on other people's strategies.


Drive strategic alignment

Great product strategies are not built in a vacuum.

You'll learn how to work with partners, stakeholders, and executives to align on a strategy that you all believe in.

You'll get a playbook for how to collaborate with stakeholders, build support, and gain executive buy-in.

Course schedule

6 hours over one week
  • Monday, Wednesday, and Friday
    10:00am - 12:00pm Pacific Time

Learning is better with cohorts

Learning is better with cohorts
Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Can I expense this course / get reimbursed by my company?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?

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$1500 USD
This course is popular.

7 people enrolled last week.